FADS Marketing
Food, Alcohol, Drugs, Sex, and the New Marketing World Order
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FADS Marketing
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Narrated by:
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Joe Lovitt
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By:
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Tony Harris
About this listen
This isn’t another audiobook about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs, and sex to drive behavior modification - permanently. It’s not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset.
Consultant to the brands that define our digital lifestyles, Tony Harris holds nothing back while explaining how FADS have become so relevant in a technology-enabled world. With straight-faced candor, he explains that humans are easily manipulated and marketers know it. That’s why the FADS that drive us wild say we’re fat, we’re no fun, we need to relax, and we’ll probably die alone. Anything to get you hooked on the next pea-protein, no whip, grown-in-the-lab latte.
Spend 10 minutes with Tony Harris and you’ll walk away knowing 10 things you didn’t know before you met him. By the time you finish FADS Marketing, you’ll have new insights about:
- Food: What marketers know about food-related trigger points; the five senses and stuffing our faces; specialty foods for special consumers
- Alcohol: Why booze and the law is a match made in hell; mainstream alcohol marketing featuring weirdos; everyone’s doing it (selling alcohol)
- Drugs: Marketers know we love a quick fix; yes, you are depressed; the Cannabis revolution
- Sex: Marketers know everyone fears rejection; you’re gross, no sex for you; who needs "live nude girls" when you’ve got sex robots?
Each chapter features expert interviews and wraps with Harris’ predictions for what’s coming next. Anyone who’s worked with him won’t be surprised to see that some of them are already happening. The only question left is, what book is coming next from Harris himself, and who’s the target?
©2018 Tony Harris (P)2019 Tony HarrisListeners also enjoyed...
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By: Sally Hogshead
-
Caffeinated
- How Our Daily Habit Helps, Hurts, and Hooks Us
- By: Murray Carpenter
- Narrated by: Sean Pratt
- Length: 9 hrs and 15 mins
- Unabridged
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Overall4 out of 5 stars 72
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Performance4 out of 5 stars 68
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Story4 out of 5 stars 69
The most popular drug in America is a white powder. No, not that powder. This is caffeine in its most essential state. And Caffeinated reveals the little-known truth about this addictive, largely unregulated drug found in coffee, energy drinks, teas, colas, chocolate, and even pain relievers. Drawing on the latest research, Caffeinated brings us the inside perspective at the additive that Salt Sugar Fat overlooked.
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4 out of 5 stars
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Caffeine in all its myriad presentations
- By Bonny on 04-12-14
By: Murray Carpenter
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The Tastemakers
- Why We’re Crazy for Cupcakes but Fed Up with Fondue (Plus Baconomics, Superfoods, and Other Secrets from the World of Food Trends)
- By: David Sax
- Narrated by: David Sax
- Length: 10 hrs and 52 mins
- Unabridged
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Overall4 out of 5 stars 130
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Performance4 out of 5 stars 109
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Story4 out of 5 stars 109
In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America’s premier grain guru to Chicago’s gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate.
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5 out of 5 stars
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Informative - Engaging - Entertaining!
- By Rena on 09-01-14
By: David Sax
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Overall3.5 out of 5 stars 155
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Performance4 out of 5 stars 56
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Story4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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The Age of Addiction
- How Bad Habits Became Big Business
- By: David T. Courtwright
- Narrated by: Qarie Marshall
- Length: 9 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 53
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Performance4.5 out of 5 stars 45
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Story4.5 out of 5 stars 45
We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
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3 out of 5 stars
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Warning: Liberal
- By Joe Moore on 06-06-19
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A Brief History of Vice
- How Bad Behavior Built Civilization
- By: Robert Evans
- Narrated by: Tristan Morris
- Length: 7 hrs and 42 mins
- Unabridged
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Overall4.5 out of 5 stars 953
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Performance4.5 out of 5 stars 828
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Story4.5 out of 5 stars 827
Guns, germs, and steel might have transformed us from hunter-gatherers into modern man, but booze, sex, trash talk, and tripping built our civilization. Cracked editor Robert Evans brings his signature dogged research and lively insight to uncover the many and magnificent ways vice has influenced history, from the prostitute-turned-empress who scored a major victory for women's rights to the beer that helped create - and destroy - South America's first empire.
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4 out of 5 stars
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Funny and somewhat informative
- By Neuron on 08-20-16
By: Robert Evans
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The Eating Instinct
- Food Culture, Body Image, and Guilt in America
- By: Virginia Sole-Smith
- Narrated by: Julie McKay
- Length: 8 hrs and 45 mins
- Unabridged
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Overall4 out of 5 stars 51
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Performance4 out of 5 stars 44
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Story4.5 out of 5 stars 44
An exploration, both personal and deeply reported, of how we learn to eat in today's toxic food culture. When her newborn daughter stopped eating after a medical crisis, Virginia Sole-Smith spent two years teaching her how to feel safe around food again - and in the process, realized just how many of us are struggling to do the same thing.
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1 out of 5 stars
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Not at all what I expected
- By Kimberly Theriault on 02-24-19
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- By: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
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Overall4.5 out of 5 stars 414
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Performance4 out of 5 stars 288
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Story4.5 out of 5 stars 286
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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4 out of 5 stars
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Mapping cultures
- By Eric on 08-04-08
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We Are All Weird
- The Myth of Mass and the End of Compliance
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Unabridged
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Overall4 out of 5 stars 442
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Performance4 out of 5 stars 370
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Story4 out of 5 stars 371
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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2 out of 5 stars
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Says same thing over and over and…….
- By NYNM on 09-25-11
By: Seth Godin
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Body of Truth
- How Science, History, and Culture Drive Our Obsession with Weight - and What We Can Do About It
- By: Harriet Brown
- Narrated by: Karen Saltus
- Length: 6 hrs and 53 mins
- Unabridged
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Overall4.5 out of 5 stars 72
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Performance4 out of 5 stars 62
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Story4.5 out of 5 stars 62
Through interviews, research, and her own experience, Brown not only gives us the real story on weight, health, and beauty, but also offers concrete suggestions for how each of us can sort through the lies and misconceptions and make peace with and for ourselves.
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1 out of 5 stars
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Waste of time
- By Human Bean on 06-26-15
By: Harriet Brown
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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Overall4 out of 5 stars 388
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Performance4.5 out of 5 stars 292
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Story4 out of 5 stars 291
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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4 out of 5 stars
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 110
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Performance4.5 out of 5 stars 92
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Story4.5 out of 5 stars 92
In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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3 out of 5 stars
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Good but too surface level.
- By gil nevo on 04-28-20
By: Pauline Brown
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Small Data
- The Tiny Clues That Uncover Huge Trends
- By: Martin Lindstrom
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Unabridged
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Overall4 out of 5 stars 583
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Performance4.5 out of 5 stars 527
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Story4 out of 5 stars 523
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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5 out of 5 stars
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Fascinating!!
- By Fact addict on 03-08-16
By: Martin Lindstrom
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The Unhealthy Truth
- One Mother's Shocking Investigation into the Dangers of America's Food Supply - and What Every Family Can Do to Protect Itself
- By: Robyn O'Brien, Rachel Kranz
- Narrated by: Traci Odom
- Length: 10 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 27
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Performance4.5 out of 5 stars 24
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Story4.5 out of 5 stars 24
Robyn O'Brien is not the most likely candidate for an anti-establishment crusade. A Houston native from a conservative family, this MBA and married mother of four was not someone who gave much thought to misguided government agencies and chemicals in our food - until the day her youngest daughter had a violent allergic reaction to eggs, and everything changed.
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5 out of 5 stars
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Transparency at its best
- By N_Kaur_Atl on 09-26-17
By: Robyn O'Brien, and others
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Wine Wars
- The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
- By: Mike Veseth
- Narrated by: Clinton Wade
- Length: 8 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 101
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Performance4 out of 5 stars 93
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Story4.5 out of 5 stars 95
Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.
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3 out of 5 stars
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Narration Tanks an Otherwise-Interesting Book
- By Gian on 02-21-14
By: Mike Veseth
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
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Overall5 out of 5 stars 93
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Performance5 out of 5 stars 77
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Story5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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1 out of 5 stars
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10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 12,560
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Performance4.5 out of 5 stars 8,844
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Story4.5 out of 5 stars 8,815
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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3 out of 5 stars
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Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely