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Emprendedor mínimo viable
- Narrated by: Carlos Torres
- Length: 7 hrs and 36 mins
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Emprendedor mínimo viable
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Publisher's summary
Antes de salir al mercado con un nuevo producto, los emprendedores crean prototipos hasta llegar a uno óptimo: a esta versión se le conoce como el “producto mínimo viable”. Así como este va modificándose en el tiempo, las personas que están detrás de la idea de negocio también inician un camino de cambio como individuos, empresarios y líderes. Inspirado en esta idea, Felipe Santamaría, fundador y CEO de Rockstart Latam, creó el concepto de “emprendedor mínimo viable” para describir rasgos comunes de los emprendedores, los errores frecuentes que cometen, así como las herramientas de gestión y las habilidades que necesitan para lograr el crecimiento de su negocio.
Como lo dice el autor: “Emprender es una profesión exigente que puede llegar a ser sumamente gratificante, pero para algunos resultará todo un infierno. Esa versión romántica que sitúa al emprendedor como una estrella, un salvador del universo o un héroe, es errónea y bastante peligrosa”. En este libro, el lector encontrará consejos para conseguir capital, crear relaciones de negocios a largo plazo, liderar y conformar equipos, entre otras cosas, todo resultado de la experiencia del autor como emprendedor, mentor e inversionista de startups.
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