Cumulative Advantage

How to Build Momentum for Your Ideas, Business and Life Against All Odds

By: Mark Schaefer

Narrated by: Mark W. Schaefer

At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?

Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of Known and Marketing Rebellion comes a practical guidebook built for the modern world.

Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.

You will learn:

• How the initial advantage that drives momentum comes from everyday ideas.
• The inside secrets of creating vast awareness for your projects.•How to nurture powerful connections that lead to break-through opportunities.
• Why momentum is driven by the speed, time, and space of a “seam.”
• How the “certainty of business uncertainty” can be used to your advantage.

Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real world. You’ll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now!

©2021 Mark W. Schaefer (P)2021 Mark W. Schaefer

Inspiring

I enjoyed this book. It was inspiring and I will be rereading it, just like I do his other books. This author is one of my favorite authors and he did not disappoint with this book. It was enlightening how much advantage we come by due to circumstance and how much is our effort. It has a lot of great advice and can enhance your appreciation for the gifts that you inherit. Great book to better your point of view.
-izzy

The book was so helpful, I had to get the audio to.

This is one of the rare books that as soon as I read it, I downloaded the audiobook and listened to it (in one day) Cumulative Advantage has humor and great stories that i won’t forget. It also has insights that are so impactful to my life and career now but if I read this book 20 years ago I would have found it just as impactful for that stage in my life.

Mark Schaefer’s publications!

Every book I have read written by Mark Schaefer has been great. I feel like I am one of the characters many of his stories. There is no exception to Cumulative Advantage. My business success was tied to many other people I was fortunate enough to have known along the way. Thank you Mark, for reminding me of this.

Insightful and Entertaining!

Mark has a great voice for narrating his book! I purchased it to help get ideas for building my brand. When I first started listening, I kept waiting for the “mini-stories” to end and the tips to kick in as other books have. After the first two chapters, realized that embedded in each story were not only tips but served as encouragement that I can have a successful brand! I plan to listen again and most likely again😀

The title says it All

I thoroughly enjoyed listening to this book. It goes over the reasons of why we must understand where we want to go in life and the reality of where we currently stand today. This was a quick listen and definitely recommend to anyone seeking to learn a little more on how to create a bit more momentum in your career.

Another Great Book From Mark!

I always enjoy Mark's storytelling and sense of humor. He has great insights and this is a topic that is very important for people trying to breakthrough and succeed.

Some people are looking for the big ideas, but I have found success is often hampered by the details we didn't understand or execute on. I love that Mark helps reveal the construct of those elements that might be keeping you from reaching fullest potential.

You can clearly see the areas that you may be missing from his map for success. Another great set of observations and well worth the read.

A wholesome and tested marketing strategy

The marketing world is full of shady techniques that make you feel dirty. Mark Schaefer describes a healthier approach that makes you want to follow it. Many success stories confirm it works.

And the audiobook is a pleasure to listen to!

NOT a book: a guide to make the world better! A+

Mark, you did it again: another home run, showing the reader how they can be the star…by making a spark in the lives of others!

This is the ultimate advantage: igniting others and creating value. Do that with consistency and a pure heart, and you’ve got cumulative advantage. This book shows you how with practical steps and application!

Thank you, Mark, for being a guide to…SPARK…more light in this world.

Your fan,
Adam, TheFitPharmacist

Grateful for Mark’s nuggets of knowledge

If you invested time and energy on reinventing yourself during the pandemic, invest a little more for this book. In fact, I’d encourage you to invest in all of Mark’s books. It’s been a good investment for me.

Really enjoyed the book

This book really breaks down what it takes to build and sustain a market advantage.
It is a well thought out practical framework to follow. Made me rethink several things about my business and how we see the world.