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How to Make What People Want
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Narrado por:
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Jake Knapp
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John Zeratsky
Acerca de esta escucha
From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses.
Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café—requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?
Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click introduces the Foundation Sprint—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.
Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Jake Knapp (P)2025 Simon & Schuster AudioLos oyentes también disfrutaron...
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Narración:4.5 out of 5 stars 1,520
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Historia4.5 out of 5 stars 1,512
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
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4 out of 5 stars
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Great Advice, But It's All Old News
- De Michael en 08-19-16
De: Jake Knapp, y otros
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Make Time
- How to Focus on What Matters Every Day
- De: Jake Knapp, John Zeratsky
- Narrado por: Jake Knapp, John Zeratsky
- Duración: 4 h y 58 m
- Versión completa
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General4.5 out of 5 stars 1,369
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Narración:4.5 out of 5 stars 1,117
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Historia4.5 out of 5 stars 1,110
Nobody ever looked at an empty calendar and said, "The best way to spend this time is by cramming it full of meetings!" or got to work in the morning and thought, Today I'll spend hours on Facebook! Yet that's exactly what we do. Why?
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1 out of 5 stars
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it's awesome but not to use it in audible.
- De Elena en 03-18-19
De: Jake Knapp, y otros
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Unstoppable Entrepreneurs
- 7 Paths for Unleashing Successful Startups and Creating Value Through Innovation
- De: Lori Rosenkopf
- Narrado por: Aimee Gironimi
- Duración: 3 h y 50 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
In a world where entrepreneurship often seems to be driven by tech prodigies and venture-backed unicorns, many aspiring entrepreneurs find themselves wondering: “What if I don’t fit the stereotype of a Silicon Valley wunderkind? Is there a place for me in this landscape?” In Unstoppable Entrepreneurs, Lori Rosenkopf, Vice Dean of Entrepreneurship at The Wharton School, shatters these limiting perceptions, revealing a diverse array of entrepreneurial paths that are open to anyone with the drive to create value through innovation.
De: Lori Rosenkopf
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ChatGPT Sidehustles 2025
- 20 Proven Ways to Generate Passive Income and Cash Flow with AI
- De: Jaxon Porter
- Narrado por: Christian Nova
- Duración: 7 h y 44 m
- Versión completa
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General5 out of 5 stars 50
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Narración:5 out of 5 stars 44
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Historia5 out of 5 stars 44
What if you could generate passive income with AI—without technical skills, big investments, or years of experience? Tired of working long hours with little financial progress? Want a side hustle that earns while you sleep? What if AI could automate, scale, and multiply your income effortlessly? Welcome to the future of online income. In ChatGPT Sidehustles 2025, you'll discover 20 AI-powered business models to escape the 9-to-5, create passive cash flow, and achieve financial freedom.
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5 out of 5 stars
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The Most Useful Audiobook I’ve Heard in Years
- De Amazon Customer en 04-16-25
De: Jaxon Porter
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The Sweaty Startup
- How to Get Rich Doing Boring Things
- De: Nick Huber
- Narrado por: Nick Huber
- Duración: 5 h y 56 m
- Versión completa
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General5 out of 5 stars 28
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Narración:5 out of 5 stars 27
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Historia5 out of 5 stars 27
In The Sweaty Startup, Nick Huber shows us that you don’t need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages listeners to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead.
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5 out of 5 stars
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Practical and actionable
- De jgolf1313 en 05-26-25
De: Nick Huber
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How Things Are Made
- A Journey Through the Hidden World of Manufacturing
- De: Tim Minshall
- Narrado por: Tim Minshall
- Duración: 8 h y 17 m
- Versión completa
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General4.5 out of 5 stars 3
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Narración:4.5 out of 5 stars 3
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Historia4 out of 5 stars 3
Brimming with energy and lively examples, How Things Are Made maps the awe-inspiring global system of manufacturing that enables virtually every aspect of our existence. By making sense of this surprising and hidden world, we are able to make better choices for ourselves, our communities, and the planet.
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5 out of 5 stars
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Engrossing and Informative
- De Katherine Barton en 05-24-25
De: Tim Minshall
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ChatGPT AI Guide
- Make Money Online with Artificial Intelligence and Automation
- De: Jordan McKinney
- Narrado por: Katie Houle
- Duración: 5 h y 17 m
- Versión completa
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General5 out of 5 stars 46
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Narración:5 out of 5 stars 9
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Historia5 out of 5 stars 9
Step into a world where making money online is simple, smart, and scalable. This guide helps you harness the power of AI to create opportunities, automate tasks, and grow profitable income streams without the stress of traditional business models.
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5 out of 5 stars
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Surprisingly engaging and easy to understand
- De Jasmine Hartley en 04-12-25
De: Jordan McKinney
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The ROI of Thought Leadership
- Calculating the Value That Sets Organizations Apart
- De: Anthony Marshall, Cindy Anderson
- Narrado por: Emma Love
- Duración: 5 h y 5 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorous research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs, and CIOs—to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership.
De: Anthony Marshall, y otros
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Forget That!
- 22 Lessons You Must Unlearn to Succeed
- De: Roger E. Flax PhD
- Narrado por: Roger Flax PhD
- Duración: 6 h y 43 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
Forget That! shows you the fatal flaws in twenty-two common principles we’ve all learned throughout life and gives you actionable tools to counteract them. Dr. Flax shows you the pitfalls of following these ideas and how they can derail your career and ruin your relationships. This book is an expert’s toolkit for overcoming “common knowledge,” reading people better, understanding human nature, communicating more effectively, and maximizing productivity.
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5 out of 5 stars
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Great advice
- De Charles Weiss en 05-14-25
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Leave Your Phone at the Door
- The Joy of Offline
- De: Howard Lewis
- Narrado por: Matthew Lloyd Davies
- Duración: 6 h y 30 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Leave Your Phone at the Door embraces the OFFLINE philosophy, which is a celebration of the much-underrated virtues of randomness and serendipity. Whether sharing stories of unexpected encounters, alarming behavioral trends or the joys of quiet and contemplation, Howard Lewis encourages us to adopt an open mind and a generosity of spirit whenever we are confronted by the unfamiliar or surprising or different.
De: Howard Lewis
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Eleven Percent
- De: Maren Uthaug, Caroline Waight - translator
- Narrado por: Cassandra Campbell
- Duración: 9 h y 20 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
It is the New Time, a time not so different from our own except that the men are gone. All but eleven percent of them, that is, the minimum required to avoid inbreeding. But they are safely under lock and key in “spa” centers for women’s pleasure (trained by amazons to fulfill all desires) and procreation. A few women protest that the males should be treated better–more space, better food, but all agree that testosterone cannot be allowed to roam free. The old patriarchal cities are crumbling, becoming overgrown; people now live in “round communities.”
De: Maren Uthaug, y otros
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Reset
- How to Change What's Not Working
- De: Dan Heath
- Narrado por: Dan Heath
- Duración: 6 h y 35 m
- Versión completa
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General4.5 out of 5 stars 105
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Narración:4.5 out of 5 stars 98
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Historia4.5 out of 5 stars 98
In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.
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5 out of 5 stars
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Accompanying PDF has chapter summaries
- De JOHN B SHRADER en 02-07-25
De: Dan Heath
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Rise Above
- Overcome a Victim Mindset, Empower Yourself, and Realize Your Full Potential
- De: Scott Barry Kaufman PhD
- Narrado por: Scott Barry Kaufman PhD
- Duración: 8 h y 59 m
- Versión completa
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General5 out of 5 stars 5
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Narración:5 out of 5 stars 5
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Historia5 out of 5 stars 5
Life is never easy. But even in the most challenging times, we have the ability to rise above—and thrive. In this engaging and hopeful book, renowned psychologist Scott Barry Kaufman unpacks the victim mindset and shines a light on the many ways we can empower ourselves.
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5 out of 5 stars
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Genuinely life changing, I can’t recommend it enough.
- De Doug en 05-30-25
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Outgrow
- How to Expand Market Share and Outsell Your Competition
- De: Alex Goldfayn
- Narrado por: Alex Goldfayn
- Duración: 6 h y 28 m
- Versión completa
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General5 out of 5 stars 4
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Narración:5 out of 5 stars 4
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Historia5 out of 5 stars 4
The top predictor of growth is not hiding in your invoices or line items but in your sales behaviors. Based on tens of millions of behaviors logged, tracked, and analyzed by more than 400 clients over 20 years, revenue growth consultant and speaker Alex Goldfayn has developed an actionable system of proactive growth statistically proven to succeed.
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5 out of 5 stars
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A must read for sales leaders
- De Rick B en 06-05-25
De: Alex Goldfayn
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The Unaccountability Machine
- Why Big Systems Make Terrible Decisions - and How The World Lost its Mind
- De: Dan Davies
- Narrado por: Peter Dickson
- Duración: 9 h y 2 m
- Versión completa
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General4.5 out of 5 stars 27
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Narración:4.5 out of 5 stars 25
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Historia4.5 out of 5 stars 25
When we avoid taking a decision, what happens to it? In The Unaccountability Machine, Dan Davies examines why markets, institutions and even governments systematically generate outcomes that everyone involved claims not to want. He casts new light on the writing of Stafford Beer, a legendary economist who argued in the 1950s that we should regard organisations as artificial intelligences, capable of taking decisions that are distinct from the intentions of their members.
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5 out of 5 stars
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Illuminating.
- De Amazon Customer en 04-12-25
De: Dan Davies
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Tiny Experiments
- How to Live Freely in a Goal-Obsessed World
- De: Anne-Laure Le Cunff
- Narrado por: Anne-Laure Le Cunff
- Duración: 6 h y 25 m
- Versión completa
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General4.5 out of 5 stars 52
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Narración:4.5 out of 5 stars 50
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Historia4.5 out of 5 stars 50
Life isn’t linear, and yet we try to mold it around linear goals: four-year college degrees, ten-year career plans, thirty-year mortgages. What if instead we approached life as a giant playground for experimentation? Based on ancestral philosophy and the latest scientific research, Tiny Experiments provides a desperately needed reframing: Uncertainty can be a state of expanded possibility and a space for metamorphosis. Neuroscientist and entrepreneur Anne-Laure Le Cunff reveals that all you need is an experimental mindset to turn challenges into self-discovery and doubt into opportunity.
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2 out of 5 stars
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Very basic info, challenging narration
- De Igor en 05-05-25
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Time Anxiety
- The Illusion of Urgency and a Better Way to Live
- De: Chris Guillebeau
- Narrado por: Chris Guillebeau
- Duración: 5 h y 11 m
- Versión completa
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General5 out of 5 stars 8
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Narración:5 out of 5 stars 8
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Historia5 out of 5 stars 8
In a world obsessed with squeezing the most out of every moment, the fear of falling behind can trap us in a paralyzing stress cycle. Incomplete to-do lists, unanswered emails, and unmet life goals haunt our thoughts, leaving us overstimulated and exhausted. In Time Anxiety, Chris Guillebeau, author of the popular newsletter A Year of Mental Health, reveals that this pervasive sense of time scarcity stems not from a lack of hours in the day but from unrealistic expectations and misaligned priorities.
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5 out of 5 stars
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Worth the time
- De Sue F. en 05-01-25
De: Chris Guillebeau
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The Experimentation Machine
- Finding Product-Market Fit in the Age of AI
- De: Jeffrey Bussgang
- Narrado por: Jeffrey J. Bussgang
- Duración: 6 h y 28 m
- Versión completa
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General5 out of 5 stars 7
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Narración:4.5 out of 5 stars 7
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Historia4.5 out of 5 stars 7
In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.
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5 out of 5 stars
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Really a shortcut to becoming a 10X Founder supercharged by AI
- De Neil Bee en 03-28-25
De: Jeffrey Bussgang
Excellent book!
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Best business book I read this year
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Both the physical copy and the audiobook are very well produced and I would highly recommend it to founders, PMs, and UX designers who want to de-risk a new strategic objective and give space to create team discussion and alignment as early in the process as possible.
A lightning-fast way to align teams and avoid bad decisions
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