
Beyond Referrals
How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
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Narrated by:
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Tracy Kinkead
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By:
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Bill Cates
About this listen
More introductions! More appointments! More clients!
You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals.
While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.
Follow the simple processes provided in this book, and you'll never have to worry about getting more high-value clients.
©2013 William R. Cates (P)2013 William R. CatesListeners also enjoyed...
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- Alan Berg
- 04-28-19
I need to read this again!
It's rare that I listen to a book that I want to read again, almost immediately, but there are so many nuggets in Beyond Referrals that I'm going to listen at least once more. Being a solo-preneur I wasn't sure there would be info for me, but there's something everyone, whether you work for a big company, or work for yourself. Bill Cates gives you the steps to turn your cold-calling into warm and hot leads. My favorite tip is "Don't keep me a secret", such a simple shift from asking directly for a referral. Get this book and turn up the heat on your referrals.
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- SteveR
- 03-16-18
many great tips in this book, it's worth a listen.
I'd recommend this book for most any business owners, especially small businesses. it tends to be hard to ask for referrals but that's always the best kind of lead.
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- Peter T
- 08-09-18
great ideas
will definitely listen again and probably buy it in kindle form as well, since author gives useful action points and checklists in each chapter that are impossible to capture while listening in the car. A liitle repetative but not overly so. in fact i found my self rewinding quite a bit since i'd go off in thought about applying an idea presented and would then miss what followed. recomnended for small business owners and anyone in sales.
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