Better and Better

Creating a Culture of Purpose, Excellence, and Transformative Human Engagement

By: Robert Stiller

Narrated by: Tom Parks

Decades before the business world discovered the power of authentic staff engagement, Green Mountain Coffee Roasters cofounder Bob Stiller was busy creating a company with a mission to build an engaged workforce focused on innovation. In the end, Green Mountain became a place where people realized they could make a difference, where their input mattered, where they were rewarded fairly, and where they can grow.

Green Mountain Coffee Roasters went public, moved to selling wholesale exclusively, invested in Keurig, and became one of the few coffee companies to ever reach $1 billion in sales. It became one of the top-performing stocks of the 1990s on the Nasdaq exchange, and from 1995 to 2015, its stock had a 70 percent compounded annual rate of growth.

In Better and Better, Stiller explains how he did it, from donating five percent pretax net income to environmental and social causes, with employees deciding how donations would be used; to paying employees to volunteer in their own communities; to providing much-needed loans to small farms.

With Better and Better, you'll learn how to use optimism, self-awareness, and kindness to build an inclusive and cherished workplace culture.

©2025 McGraw Hill (P)2024 McGraw Hill-Ascent Audio

Excellent tutorial on how to start a business and run it succesfully

Love this book. At the best in my readings about successful business people. So good, so informative and a very worthwhile read.

How to empower your employees/ customers/suppliers

Would like to know more of how they produced better coffee. How they developed the taste to provide to customers

Great story! I love the giving back aspect

I like the way the book was written and explained through statistics. I love how Bob and Christine want to give back and always have!