Believe It

By: Jamie Kern Lima

Narrated by: Jamie Kern Lima

Number-One Wall Street Journal Best Seller • New York Times Best Seller • USA Today Best Seller

Are you ready to believe in you?

“Game-changing. Authentic. A must-read for every woman! Jamie is the real deal - and that’s rare.” (Glennon Doyle, number-one New York Times best-selling author of Untamed)

“Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” (Sara Blakely, founder, Spanx)

Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person you were born to be!

In Believe It, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for more than a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body”, Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience - including accidentally finding out she was adopted when she was in her 20s and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do.

Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe It shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?

In Believe It you’ll discover how to...

• Overcome self-doubt
• Gain the courage to take risks and empower yourself and others
• Tune into and trust your own intuition
• Let go of your mistakes and insecurities
• Turn down the volume on your inner critic
• Handle the rejection, the haters, and the mean girls
• Boost your confidence
• Start your dream (and keep going!)
• And much more

​If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams!

©2021 Jamie Kern Lima. All rights reserved. (P)2021 Simon & Schuster, Inc. All rights reserved.

Exactly what I needed to hear and I didn’t even know it

I just finished this book and I am ugly crying with my hand over my heart, face up to the sky, eyes closed, with a big smile in my face. Thank you, Jamie. Thank you.

Really great book!

I enjoyed listening to this on audible and a good story about believing in what God has already made you for and believe you can do it when being rejected.

Real and inspiring!

She narrates the book with such enthusiasm and love. she is real and easy to connect with. I highly recommend this book!

Inspirational

Thank you, Jamie, for writing this book. It has truly inspired me to get back on the horse and live out my dreams.

An amazing read.

This was an amazing read with many life lessons. Thank you Jamie for telling us the stories behind your succes story. .

Its been an honor!

Jamie,
Thank you for finding your courage to share your trials and victories! Thank you for speaking up. I enjoyed your book immensely! I prayed for you to continue your journey and to keep scaling and knocking down walls. I hope my own voyage towards helping others brings me directly into your path one day.

P.S. Give Her a call. Give yourself the gift you deserve so much. Time is our most valuable asset.

With much love from a future author and inspired soul,

Jonathan J. Pakiser
Denver, CO

High fiving myself daily

I participated in the launch and wad able to hear all the inspirational speakers..I have since listened to the audible book and read the hardback cover to cover....and have started on the workbook.....I love how it speaks to me to believe in me and the powers I already have..but have given to others...
It's time to look at my slippers and know I've always had the power to be my best me...believe it, acknowledge it..embrace it..be proud of what I've overcome..know self doubt is normal..but overcome it...be consistent in SHOWING UP for ME...cheers for myself by giving myself a high five every day...I know my language will direct my influence..but mostly in learning to CHANGE THE WAY I LOOK AT THINGS SO THE THINGS I LOOK AT CHANGE 💕
THANK YOU for giving me my power back...
I am enough...and when I doubt this I remember to make my mess my message!!!

Authentic, Heartfelt and Inspiring!!!

If I could give more stars then I would give them!! Jaime is so real about her flaws and expresses her love so beautifully for others. She uses humor and champions others along her journey of success. With much adversity and no’s along the way she presses into God and leans on her faith to keep going. I’m inspired and would “highly” recommend this book to anyone who needs encouragement and a nudge to fulfill or discover your purpose! The timing of this book has come at just the right time for me and I hope and pray it is for you, too!

Every Women must read this book!

I absolutely fell in love with Jamie. She is definitely living her best life . The story of how she built her business is remarkable. Loved every minute of this book and can't wait to hear her story again!

Loved it!

This book is fun and honest and insightful. Thank you for sharing your joys and your struggles!