Beeronomics
How Beer Explains the World
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Narrated by:
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Liam Gerrard
About this listen
Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes.
Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the 16th century. During the late 19th century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the 20th century.
We're now in the era of global integration - one multinational AB InBev, claims 46 percent of all beer profits - but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.
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Story
Here is the story of how, beginning well before the advent of machine production in the 1780s, these men captured ancient trades and skills in Asia, combined them with the expropriation of lands in the Americas and the enslavement of African workers to crucially recast the disparate realms of cotton that had existed for millennia. We see how industrial capitalism then reshaped these worlds of cotton into an empire, and how this empire transformed the world.
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A New History of Global Capitalism
- By Lucian of Samosata on 03-17-15
By: Sven Beckert
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The Company
- A Short History of a Revolutionary Idea [Modern Library Chronicles]
- By: John Micklethwait, Adrian Wooldridge
- Narrated by: Jonathan Davis
- Length: 6 hrs and 46 mins
- Unabridged
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In The Company, the largely unknown history of the joint-stock company is presented by the editors of Economist. One of history's greatest catalysts, the joint-stock company has dramatically changed the way human beings live, work, and conduct business. With companies now affecting the world on a global scale, it is more pressing than ever before to understand this driving force.
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unique history with a unique perspective
- By D. Littman on 10-31-05
By: John Micklethwait, and others
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Americana
- A 400-Year History of American Capitalism
- By: Bhu Srinivasan
- Narrated by: Scott Brick, Bhu Srinivasan
- Length: 21 hrs and 18 mins
- Unabridged
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From the days of the Mayflower and the Virginia Company, America has been a place for people to dream, invent, build, tinker, and bet the farm in pursuit of a better life. Americana takes us on a 400-year journey of this spirit of innovation and ambition through a series of Next Big Things - the inventions, techniques, and industries that drove American history forward: from the telegraph, the railroad, guns, radio, and banking, to flight, suburbia, and sneakers, culminating with the Internet and mobile technology at the turn of the 21st century.
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Excellent history!
- By L. Maranto on 10-14-17
By: Bhu Srinivasan
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A History of the World in 6 Glasses
- By: Tom Standage
- Narrated by: Sean Runnette
- Length: 7 hrs and 34 mins
- Unabridged
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Throughout human history, certain drinks have done much more than just quench thirst. As Tom Standage relates with authority and charm, six of them have had a surprisingly pervasive influence on the course of history, becoming the defining drink during a pivotal historical period. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the 21st century through the lens of beer, wine, spirits, coffee, tea, and cola.
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Fun and Informative
- By Stoker on 09-09-11
By: Tom Standage
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Vanishing Frontiers
- The Forces Driving Mexico and the United States Together
- By: Andrew Selee
- Narrated by: Kevin Stillwell
- Length: 9 hrs and 3 mins
- Unabridged
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There may be no story today with a wider gap between fact and fiction than the relationship between the United States and Mexico. Through portraits of business leaders, migrants, chefs, movie directors, police officers, and media and sports executives, Andrew Selee looks at this emerging Mexico, showing how it increasingly influences our daily lives in the United States in surprising ways - the jobs we do, the goods we consume, and even the new technology and entertainment we enjoy.
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A mandatory read, now more than ever
- By Haydon Hill on 08-04-19
By: Andrew Selee
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Cheap
- The High Cost of Discount Culture
- By: Ellen Ruppel Shell
- Narrated by: Lorna Raver
- Length: 11 hrs and 33 mins
- Unabridged
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From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.
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You Get What You Pay For?
- By Roy on 07-26-09
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How Asia Works
- Success and Failure in the World's Most Dynamic Region
- By: Joe Studwell
- Narrated by: Nigel Patterson
- Length: 11 hrs and 46 mins
- Unabridged
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In How Asia Works, Joe Studwell distills extensive research into the economics of nine countries - Japan, South Korea, Taiwan, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and China - into an accessible narrative that debunks Western misconceptions, shows what really happened in Asia and why, and for once makes clear why some countries have boomed while others have languished.
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The best economic development book I’ve ever seen
- By Jay on 02-17-20
By: Joe Studwell
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Capitalism in America
- A History
- By: Alan Greenspan, Adrian Wooldridge
- Narrated by: Ray Porter
- Length: 16 hrs and 14 mins
- Unabridged
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From the legendary former Fed Chairman and the acclaimed Economist writer and historian, the full, epic story of America's evolution from a small patchwork of threadbare colonies to the most powerful engine of wealth and innovation the world has ever seen.
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Explains a lot
- By Scott on 02-18-19
By: Alan Greenspan, and others
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The Future Is Asian
- Commerce, Conflict and Culture in the 21st Century
- By: Parag Khanna
- Narrated by: Nezar Alderazi
- Length: 14 hrs and 21 mins
- Unabridged
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In the 19th century, the world was Europeanized. In the 20th century, it was Americanized. Now, in the 21st century, the world is being Asianized. The “Asian Century” is even bigger than you think. Far greater than just China, the new Asian system taking shape is a multicivilizational order spanning Saudi Arabia to Japan, Russia to Australia, Turkey to Indonesia - linking five billion people through trade, finance, infrastructure, and diplomatic networks that together represent 40 percent of global GDP.
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Bigoted, jingoistic, ethnocentric
- By SEAN on 03-08-19
By: Parag Khanna
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Sugar
- The World Corrupted from Slavery to Obesity
- By: James Walvin
- Narrated by: Roger Davis
- Length: 10 hrs and 45 mins
- Unabridged
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How did a simple commodity, once the prized monopoly of kings and princes, become an essential ingredient in the lives of millions, before mutating yet again into the cause of a global health epidemic? Prior to 1600, sugar was a costly luxury, the domain of the rich. But with the rise of the sugar colonies in the New World over the following century, sugar became cheap, ubiquitous, and an everyday necessity. Less than 50 years ago, few people suggested that sugar posed a global health problem.
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I should have listened to the other reviews
- By L. Bergman on 12-31-18
By: James Walvin
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The Prosperity Paradox
- How Innovation Can Lift Nations out of Poverty
- By: Clayton M. Christensen, Efosa Ojomo, Karen Dillon
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 37 mins
- Unabridged
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Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times best-seller How Will You Measure Your Life, and coauthors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity and offers a groundbreaking solution for true and lasting change.
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Simplistic, lack of insights
- By D. Cameron on 05-24-21
By: Clayton M. Christensen, and others
What listeners say about Beeronomics
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Gregory Faison
- 04-16-24
Very informative, wish it was longer
Learned a lot, especially about the business struggles and conflicts between large and small breweries. Narration was great, although his pronunciation of Busch and Dos Equis did make me chuckle a bit.
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- thfiv
- 02-04-20
Beer is our world.
This is real economics. The economics that shaped and continue to effect our world. To not know “beeronomics” is to be ignorant of history.
May God bless the authors and those involved in the non-industrial lager complex.
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- miketobias01
- 08-15-18
Great and Informational
A must listen too book. should listen too it at least once a month. Cheers!
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