Become Known for a Niche You Own

Why Legendary Writers Use Languaging to Design New & Different Categories

By: Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon

Narrated by: Christopher Lochhead

How do you build a career with meaning?

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away?

Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

In typical Pirate fashion, this “mini-book” is the furthest thing you’ll find to conventional personal branding advice or “the ultimate guide to marketing yourself well.” Christopher Lochhead, Eddie Yoon, and Nicolas Cole (otherwise known as Category Pirates), reveal why it’s not enough to just be “better” than the competition. You have to be different—radically different—and then you have to invent new language that solidifies your new ground.

And they did it by inventing a new word that means exactly what they are preaching (how meta is that?).

Languaging: The strategic use of language to change thinking.

Languaging, according to Category Pirates, is what separates legendary writers, creators, and thinkers who make a dent in the universe from everyone else. It’s word-of-mouth marketing at its finest.

Want to stand out?

You can’t just “be” different. You have to name and claim you're “different,” so other people can talk about it.

In this “mini-book” you will learn:

• How legendary writers use languaging: the strategic use of language to change thinking.
• Why it’s so important to “niche down,” and why the greatest writers and creators become known for a niche they own.
• What makes word-of-mouth marketing work, and how you can use Languaging to put “the right words in the right mouths.”
• How companies like Pfizer, Netflix, and McKinsey & Company all used Languaging to change the way customers perceived the value of their products and services.
• How Peter Drucker became one of the most prolific business writers in the world by using Languaging.
• How Malcolm Gladwell used Languaging to write one of the best-selling nonfiction books of our generation, The Tipping Point.
• And how Languaging + Category Design = a legendary, differentiated career.

Short, sweet, and to the point, this is niche marketing at its finest, and a playbook for how you can become known for a niche you own.

©2021 Category Pirates (P)2021 Category Pirates

Excellent

The narrative from a knowledge maker. The book was fire and illustrated the skills of the fire maker Bravo

The Most Actionable Way to Differentiated

Epic narrator! You rock Christopher!

Anyone how to want to break the trap of the obvious will find meaningful jewels inside.

This mini book is the rudder of any entrepreneur, digital creator, or thinker.

Thinking is underrated, The ideas in the book open the eyes of the reader and give hope.

Thanks fellow pirates!

Arrrr

Rehash of Snow Leopard. Don’t buy both.

Same copy read by someone else. Don’t read both books. Otherwise good information as always.

Read the summary

If you are looking for anything actionable, this is not the best read. Reading the summary will get you 90% or more of the contents of the book. This reads more like an article. It’s insightful at best, but not the kind of thing you walk away from thinking “I know what to do to get what the title promises.”