The real difference in marketing lies not in the message, but in how it's told — a concept explored in depth in this episode as we feature Matt Krebsbach, Senior Vice President of Thought Leadership and Brand Awareness at Acquia. Matt shares his thoughts on how marketing is evolving, highlighting why data-driven storytelling and authentic brand voices matter more than ever. He also explores blending brand, demand and customer experience, showing how businesses can stand out in a crowded market.

Key Takeaways:

(03:36) The impact of proper AI training on employee confidence and productivity.

(06:11) The role of data in grounding storytelling and uncovering unique insights.

(09:54) How risk aversion and investor pressures shape brand messages.

(11:19) AI’s impact grows where brand, demand and experience meet.

(13:45) Standing out requires breaking free from the sea of sameness.

(17:15) The need for digital content accessibility for diverse audiences.

(20:16) High-quality, value-driven content resonates more with audiences.

Resources Mentioned:

Matt Krebsbach -

https://www.linkedin.com/in/mattkrebsbach/

Acquia | LinkedIn -

https://www.linkedin.com/company/acquia/

Acquia | Website -

https://www.acquia.com/

Patagonia -

https://www.patagonia.com/home/

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