Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

By: Content Allies - B2B Podcast Production
  • Summary

  • A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO's, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.
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Episodes
  • The Future of Work: Fractional Executives with Mike Malloy of Malloy Industries
    Aug 23 2024

    In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations.


    Key Takeaways:


    (01:20) The rise of fractional executives.

    (03:08) The role of emotional and psychological aspects in effective client engagement.

    (12:48) CEOs focus on strategic growth by delegating tasks.

    (16:05) The importance of building a supportive network.

    (25:55) Learning from past business experiences.

    (27:52) Managing cash flow for business sustainability.

    (34:00) Setting clear goals and metrics for success.

    (35:39) Prioritize creative work before reactive tasks.


    Resources Mentioned:


    Mike Malloy - https://www.linkedin.com/in/mwmalloy/

    Malloy Industries - https://www.linkedin.com/company/malloy-industries/

    Investopedia - https://www.investopedia.com

    Daily Dad - https://www.dailydad.com

    CliftonStrengths assessment - https://www.gallup.com/cliftonstrengths/en/home.aspx

    Finance cheat sheet - https://malloyindustries.com/resources/finance-cheat-sheet/

    Automate unlimited copy-and-paste - https://malloyindustries.com/resources/automate-unlimited-copy-and-paste/

    If cash is king then sales is queen - https://malloyindustries.com/resources/if-cash-is-king-then-sales-is-queen-2-0/

    Optimizing your schedule - https://malloyindustries.com/resources/optimizing-your-schedule-practical-strategies-for-makers-and-managers/

    Podcast links - https://malloyindustries.com/pod

    Mike Malloy email address - mike@malloyindustries.com




    This episode is brought to you by Content Allies.



    Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.


    We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.


    You show up and have conversations, we handle everything else. Learn more at ContentAllies.com




    #B2B #BusinessLeaders #Leadership

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    36 mins
  • Effective Sales Conversations with Justin Michael
    Aug 7 2024

    In today’s episode, we’re joined by Justin Michael, Executive Coach. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections.


    Key Takeaways:


    (01:20) Justin’s method for pattern interrupt in sales.

    (02:52) Making business development techniques mobile-friendly.

    (05:01) The growth of sales tech and SDR strategies.

    (08:13) The importance of hyper-personalization in outreach.

    (09:50) Using omni-channel approaches to get noticed.

    (12:08) The need for real human-to-human conversations.

    (13:47) Tips for getting in touch with decision-makers.

    (16:15) The role of persistence and creativity in sales.

    (20:58) The impact of calm confidence in sales.

    (22:10) Focusing on the prospect’s needs and priorities.


    Resources mentioned:


    Justin Michael -

    https://www.linkedin.com/in/michaeljustin/



    This episode is brought to you by Content Allies.


    Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.


    We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.


    You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.



    #B2B #BusinessLeaders #Leadership

    Show more Show less
    26 mins
  • Adapting to Technological Changes with Steve Mordue of RapidStart Global
    Jul 24 2024

    In today’s episode, we’re joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry.


    Key Takeaways:

    (00:54) Slowing down and effectively delegating tasks is vital.

    (05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps.

    (10:50) The benefits of remote work and its early adoption.

    (15:40) How AI is transforming CRM systems and business applications.

    (20:15) Embracing machine learning and AI in business early on.

    (25:35) Moving to a subscription-based service model.

    (34:00) Balancing work and life as an entrepreneur.

    (45:00) The evolving role of technology in business.



    Resources Mentioned:


    Steve Mordue - https://www.linkedin.com/in/stevemordue/

    RapidStart Global | LinkedIn - https://www.linkedin.com/company/rapidstartglobal/

    RapidStart Global | Website - https://rapidstart.com/




    This episode is brought to you by Content Allies.


    Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.


    We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.


    You show up and have conversations; we handle everything else. Learn more at ContentAllies.com.





    #B2B #BusinessLeaders #Leadership

    Show more Show less
    51 mins

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