It’s time to deep dive into the world of data feeds and AI with Jacques Van Der Wilt, the Founder of DataFeedWatch, now part of Cart.com. DataFeedWatch helps eCommerce retailers optimise product feeds effortlessly, boosting visibility, conversions, and sales across multiple channels.

Jacques first joined us back in episode 50, and now he’s back to share how AI is shaking up data feed optimisation. We break down the key differences between AI-driven and traditional methods, exploring how AI can make feed management easier, how it helps with disapprovals, and why it gives online businesses a serious edge.

Plus, we’ll discuss how small to mid-sized retailers can use AI-powered data feeds to compete with the big eCommerce players.

It’s going to be an insightful and practical conversation you won’t want to miss. Hit that subscribe or follow button to stay updated on future episodes!

Topics Covered

00:23 - AI and Data Feeds with Jacques

04:45 - AI-Powered Product Categorisation

09:28 - Enhanced Descriptions Boost Retail Content

11:22 - Facebook Ad Titles: Keep Them Generic

13:51 - DataFeedWatch AI Adoption Rates

18:22 - AI Progress: Rapid and Transformative

21:04 - AI Adoption: Skepticism and Resistance

24:18 - AI-Driven Campaign Optimisation

29:12 - Enhancing Customer Control Tools

33:39 - Challenges in Digital Advertising Attribution

34:49 - AI's Impact on Medium Businesses

38:26 - Optimising Feeds for Increased ROAS

41:25 - "The Factory is the Product"

44:00 - Book recommendation