In this podcast, Gilly discusses the common struggles clinic owners face when trying to attract new patients. She highlights the costly mistakes many make, such as investing heavily in Google Ads or services like Yell, which often yield poor results.

Gilly critiques these expensive options and explains why they don't work, like competing with local clinics or underpricing services. Instead, she advocates for a more effective approach: leveraging free social media marketing strategies to build trust with the community. By engaging with potential patients online and offering value, clinic owners can generate organic referrals, reduce unnecessary expenses, and create a steady stream of new patients.

Gilly emphasizes the benefits of taking a creative, non-pushy approach to marketing and transforming one's clinic with thoughtful, long-term strategies.

The Hidden Fix (0:12)
"It's the biggest and most common problem I solve. However, you might be surprised to know that most people don't do the easy stuff to fix it."

The Google Ads Dilemma (2:05)
"Most people ignore Google ads, don't you? And look for the organic results to their search."

The Risk of Undercharging (3:03)
"Undercharging or discounting the first appointment is going to result in attracting new patients who don't value you and they obviously won't return."

The Rewards of Building Your Clinic (4:08)
"When you learn how to and you do make the effort to build your own clinic, you will reap the rewards over and over again."

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.