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In episode #50 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Tsafrir Lahav, the Global Vice President of Sales at AimBetter. Tsafrir shares his extensive career journey in the data center and digital infrastructure industry, spanning over 25 years. Listeners will learn about the evolution of data centers, the importance of training and consulting in sales roles, strategies for advising young and mid-career professionals, the biggest challenges and opportunities facing the industry, and the future of sales and customer success. Tsafrir also provides valuable insights into the role of events, marketing, and transparency in effective go-to-market strategies. This episode is a must-watch for anyone interested in the data center industry, sales, and digital infrastructure.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:36 Introducing Tsafrir Lahav, Vice President of Global Sales at AimBetter

1:05 Tsafrir Lahav's Career Journey to Data Centers, Telecommunications, Mid-Market, and Enterprise Tech

4:18 Early Data Center Teaching on How to Run Backups and DR Disaster Recovery Data Centers and Cloud

5:48 Database Performance Acceleration for Colocation Data Centers: Branding, Selling, Proof of Concept

7:57 IT Infrastructure and ITSM Founder: IBM Mainframe Services Over Cloud

10:27 AimBetter Real Time Problem Solving (RTPS), Next-Generation Observability and Monitoring

12:37 25 Years of Data Center Sales, Training, and Consulting

15:07 Data Center Career Advice for Entry-Level, Non-Technical Roles (Sales, Marketing, Product)

20:58 Pivoting in Data Center Sales Careers (Mid-Career Advice for Digital Infrastructure or Managed Services)

26:50 Biggest Data Center and Digital Infrastructure Challenges

33:18 Data Center Compliance, Regulatory Environments, and Decision Making

39:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

39:58 Data Center Operators with Chief Innovation Officers, ESG Executives, and Cloud Repatriation

43:10 Huge Hyperscale Public Cloud Bills and the Need for Even Full Colocation Transparency

45:11 Server Hugging, Network Operations Center (NOC) Staff, and Colocation Facilities Manager Staff

48:45 The Future of Data Center Sales, SDRs, and Enterprise Account Executives (AEs)

55:50 The Future of Data Center Customer Success (CS) for Next Sales to Mid-Market and Enterprise

58:17 Favorite Data Center Sales Tools, Applications, and Events

60:56 Comparing Data Center Leads vs. Sales Opportunities at Data Center Conferences

64:12 Favorite Data Center Learning Resources

68:25 Tsafrir Lahav (Connect with on LinkedIn) and AimBetter (Follow on LinkedIn and Website)

70:25 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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