In this podcast episode, host Gilly Woodhouse, an accomplished author and business coach, discusses strategies for improving clinic websites to make them more patient-centred and effective. She highlights the importance of clear, concise communication and prioritising the visitor's perspective over the clinic's credentials.

The episode covers common pitfalls of clinic websites and offers practical tips for enhancing content and usability. Key advice includes crafting a compelling homepage, ensuring content is patient-focused, answering common questions, using simple language, keeping information up to date, and optimising for mobile devices. The goal is to create a user-friendly experience that attracts and retains patients.

Introduction to Clinic Websites (00:00:00)
Discussion on the common issues with clinic websites being inward-facing and not patient-centred.

Importance of Patient-Focused Messaging (00:01:30)
Advice on crafting impactful headings that resonate with potential patients' needs and concerns.

Website Readability and Usability Tips (00:02:30)
Suggestions for improving website text, including short paragraphs and easy-to-read language.

Booking Functionality (00:03:21)
Emphasis on having a prominent "book now" button for immediate patient action.

Mobile Optimization (00:03:28)
Encouragement to check website performance on mobile devices for better user experience.

BEST MOMENTS

'They have a painful problem and they're looking for a solution. Sorry if this hurts, but at this moment they don't care which year you qualified.'

'Put your potential patient specs on, get right into their heads, and go and land on your home page. That first big heading is the biggest and most powerful on your whole website.'

'We listen, we understand, and we treat the root cause of your pain. Expert care for pain-free living. Feel better, move better, live better.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.