• Samsung Ads: Addressable advertising on TVs and Mobile

  • Oct 7 2024
  • Length: 26 mins
  • Podcast

Samsung Ads: Addressable advertising on TVs and Mobile

Listen for free

View show details

  • Summary

  • Samsung Ads is the advertising arm of Samsung, leveraging the company’s ecosystem of smart devices, including televisions and mobile phones, to deliver targeted and addressable advertising. With over 72 million smart TVs in U.S. households, Samsung Ads offers advertisers access to an extensive audience through connected TV (CTV) and mobile devices. The platform enables brands to reach consumers at different stages of their journey, from brand awareness to conversion, with features like incremental reach, audience targeting, and outcome-based solutions. Samsung Ads integrates proprietary data, including automatic content recognition (ACR), to optimize reach and performance across linear and digital channels, making it a valuable tool for both large and mid-market advertisers.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Show more Show less

What listeners say about Samsung Ads: Addressable advertising on TVs and Mobile

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available