Do you find it difficult to post on social media - perhaps you’re always double and triple checking what you say? Maybe you worry about what others will think or you compare yourself to other private practice counsellors who seem much more knowledgeable than you. In this week’s episode, Josephine Hughes discusses the impact of imposter syndrome on private practice therapists and their social media marketing and how to combat it. The second part of the episode includes ideas for posts in November 2024.

In today’s episode:

• How to tell if you’re affected by imposter syndrome in your marketing
• How imposter syndrome affects your willingness to post
• Why self-doubt can be helpful in your marketing
• What to do about criticism on social media and how to counter shame
• How focusing on your clients’ needs can help
• The importance of relatability and authenticity

Get practical ideas for using the following awareness events:

• Movember and Men’s Health Awareness Month
• Lung Cancer and Pancreatic Cancer Awareness Months
• Anti-Bullying and Self-Care Weeks
• Stress Awareness Day
• White Ribbon Day

Keywords

imposter syndrome, social media, self-doubt, vulnerability, mental health, awareness events, public humiliation, personal growth, sharing experiences, community support

Chapters

00:00 The Impact of Public Humiliation

02:00 Understanding Imposter Syndrome

06:14 The Value of Self-Doubt

09:53 Embracing Vulnerability and Criticism

14:04 Learning from Failure

16:06 Social Media Strategies for November

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.