• #584: You Can’t Avoid Loyalty Fraud, But You Can Attempt to Manage It

  • Sep 4 2024
  • Length: 50 mins
  • Podcast

#584: You Can’t Avoid Loyalty Fraud, But You Can Attempt to Manage It

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  • Summary

  • Michael Smith, from AI Events is co-Founder of the Loyalty Security Alliance.

    He talks through the definition of fraud and the difference between traditional fraud and account take overs. He also explains the different stages of fraud: prevention, detection & post fraud recovery for customers. Fascinatingly, we discuss who are the fraudsters from customers o staff, bots and criminal gangs.

    Hosted by Amanda Cromhout

    Show notes:

    1) Michael Smith

    2) Loyalty Security Alliance.

    3) The Paypers
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Marketing Economics
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