Go To Martech

By: Dan Wilkinson
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  • Summary

  • Go-to-Martech is a podcast for go-to-market leaders & professionals in the Marketing Technology space.


    We collaborate with Founders and C-level executives from the most exciting MarTech companies to create thought leadership around go-to-market strategy and current trends.

    It's all about speaking with remarkable people who can provide valuable insight to our community.

    Subscribe to our YouTube channel and follow the Strativ Go-To-Martech community leaders below to keep up to date and ensure you never miss out!

    YouTube: https://www.youtube.com/@GoToMartech

    Connor Hey | c.hey@strativgroup.com | https://www.linkedin.com/in/connor-hey-863839175/

    Ben Reeder | b.reeder@strativgroup.com | https://www.linkedin.com/in/ben-reeder/

    Jacob Allan | j.allan@strativgroup.com | https://www.linkedin.com/in/jacoballan/

    George Bilenko | g.bilenko @strativgroup.com | https://www.linkedin.com/in/george-bilenko/


    Hosted on Acast. See acast.com/privacy for more information.
    Dan Wilkinson
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Episodes
  • Start-Up Success Factors with Michael Katz, Co-Founder & CEO of mParticle

    Start-Up Success Factors with Michael Katz, Co-Founder & CEO of mParticle
    Sep 3 2024

    Yeah, baby!


    We're kicking off the series with Michael Katz, the Co-Founder & CEO of mParticle.


    MK (as we like to call him) founded and is the former CEO of interclick, which he took public in 2009 and sold to Yahoo in 2011 for $270M.


    Today, he's at mParticle, the leading customer data platform helping the world's best brands unify data across all consumer touch points to optimise marketing outcomes and CX.


    He tells us about building a start-up to scaling a successful business.


    MK shares stories about leadership, company culture and navigating the challenges of a competitive market as a category creator.


    Have a listen and let us know what you think!


    If you'd like to feature in future eps or know someone who should, get in touch with our podcast host Ben: b.reeder@strativgroup.com.


    For more content like this, please click that subscribe button or check out our YouTube channel.


    This series is powered by Strativ Group - a global talent solutions company with expertise in the Martech GTM talent market.


    Thanks for listening!


    Hosted on Acast. See acast.com/privacy for more information.
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    29 mins
Leadership Marketing Economics Personal Finance
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