• Start-Up Success Factors with Michael Katz, Co-Founder & CEO of mParticle

  • Sep 3 2024
  • Length: 29 mins
  • Podcast

Start-Up Success Factors with Michael Katz, Co-Founder & CEO of mParticle

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  • Summary

  • Yeah, baby!


    We're kicking off the series with Michael Katz, the Co-Founder & CEO of mParticle.


    MK (as we like to call him) founded and is the former CEO of interclick, which he took public in 2009 and sold to Yahoo in 2011 for $270M.


    Today, he's at mParticle, the leading customer data platform helping the world's best brands unify data across all consumer touch points to optimise marketing outcomes and CX.


    He tells us about building a start-up to scaling a successful business.


    MK shares stories about leadership, company culture and navigating the challenges of a competitive market as a category creator.


    Have a listen and let us know what you think!


    If you'd like to feature in future eps or know someone who should, get in touch with our podcast host Ben: b.reeder@strativgroup.com.


    For more content like this, please click that subscribe button or check out our YouTube channel.


    This series is powered by Strativ Group - a global talent solutions company with expertise in the Martech GTM talent market.


    Thanks for listening!


    Hosted on Acast. See acast.com/privacy for more information.
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