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Purple Cow
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 3,637
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Performance4.5 out of 5 stars 2,839
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Story4.5 out of 5 stars 2,826
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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3 out of 5 stars
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!!!! Good !!!!! Should be a chapter, not book!!
- By Phillip on 06-25-12
- Purple Cow
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
an amazing book worth every penny
Reviewed: 11-14-15
I love Seth Godin. he is an artist, a motivation booster. The Purple Cow worth reading every day. Take a pen and a piece of paper and make a list of advises he gives. put it at the wall of your room and learn it by heart
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