Strategic Communication

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning - numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this audiobook is for you.

Public Relations is an industry that moves at lightning pace. Few sectors hold responsibility for such a broad remit; from managing reputation to crisis communications, from creating content for multiple channels to supporting the sales team. This book calls on practitioners to make a choice: Hasty, predictable campaigns that tick boxes but never truly exceed expectations, or a more considered approach that accounts for a fully integrated strategic process. What does the book cover: Chapter 1: A brief look at the Barcelona Principles 2.0, and what the 2016 news cycle means for the future of...

Power and Persuasion stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy.

Feel like you’re trapped in a madhouse of workplace stupidity? This tongue-in-cheek guide is your survival kit. After 30 years navigating irrational decisions, pointless processes, and clueless colleagues, expert JS Paxton decodes the bizarre psychology behind baffling behaviors using witty wisdom. From understanding the different species of stupidity to the “Dreaded Oblivion Syndrome” sufferers, learn strategies to influence, communicate with, and protect your sanity around even the most mediocre mentalities. Packed with anecdotes and research-backed frameworks, How to Work with ...

No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

4 Essential Keys to Effective Communication in Love, Life, Work--Anywhere! is an excellent 'How-To Guide' teaching some of the key skills that will help you identify and overcome communication barriers and achieve relationship success with the important people in your life--your spouse or partner, child or children, parents, siblings, friends, co-workers, customers--everyone!

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build trust, make genuine connections, and boost your business success. Whether you’re an entrepreneur, marketer, or salesperson, this book will show you how to leverage your unique life experiences to stand out and succeed. No fluff—just effective storytelling strategies to transform your sales game. The techniques in this book have helped professionals at top companies connect with their audience and win more business. What You’ll Learn In this ...

Are you a successful leader or aspiring to be one? Do you dream of climbing the corporate ladder faster than others? Would you like to know what truly separates highly productive individuals who consistently achieve excellence from the rest? If you answered yes to these questions, this book is your blueprint to unlock your full potential. Productivity is not merely a skill but an art; a fine balance of time, energy, and focus that leads to meaningful outcomes. But what if the secret to success lies in mastering a set of traits that transcend industries, ambitions, and even people? This ...

Apply systems thinking in your problem solving, decision making, and strategic planning without the need to become a technical professional. Think in Systems is a concise information manual offering high-level problem-solving methods for personal and global issues. The guide presents the main features of systems thinking in an understandable and everyday manner, helping you to develop this skill top analysts and world leaders use.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

The way I sold high pricetag equipment “Winning a big project was always – and I say again, always – a thrill!” ‘Big Sales’ is a quick guide to what I think is needed to prepare a sales person to take on the ultra-competitive world of capital equipment sales. It is not a ‘quick fix’ or a ‘100% winning formula’ – they simply don’t exist, and if they did, someone would have turned them into a computer algorithm and sales people wouldn’t be needed anymore! The handbook is more about what you need to understand to be successful in sales, a guide to what you will ...

Unlock the Supernatural Power Within You! Dive into the captivating world of "The Weapon of Prophetic Dreams" and discover a realm where dreams become your strategic advantage in the battle between light and darkness. This groundbreaking book unveils the secrets of harnessing the supernatural insights and revelations hidden within your dreams, empowering you to navigate life's challenges with divine wisdom and authority. Unveiling Mysteries: Uncover the language of symbolism and delve into the enigmatic world of dreams. Decode hidden messages and unlock divine mysteries that hold the keys ...

Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.

Struggling to Lead Effectively? Discover How to Transform Your Leadership with "How to Lead with Conviction" Are you finding it challenging to inspire your team, overcome leadership obstacles, or achieve career fulfillment? How to Lead with Conviction is your comprehensive guide to mastering leadership skills that fuel your passion and persistence, leading across generations, and improving employee well-being. Dive deep into effective leadership strategies, inspirational leadership techniques, and transformational leadership principles that will elevate your career and drive organizational ...

Enhance your conversation confidence with 11 strategic conversation frameworks! Do you find yourself frantically searching for what to say in a conversation? Do you feel trapped in silence in social situations? With the right strategy and basic know-how of the elements of communication, the issue of “how to talk to people” will be a thing of the past.

Social media is here to stay. This book will help you navigate through digital sites and platforms. In ranking order, you will be introduced to eleven of the most popular social media apps. For each site, you will learn what the application is and will be provided a quick user’s guide. By the time you are finished reading this reference guide, you will be more familiar with how to navigate your way around the various platforms and apps. What is Social Media? Social Media is any digital application platform that allows people to share content and interact with each other, in real-time, ...