Sports Entertainment

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

Macho Man: The Untamed, Unbelievable Life of Randy Savage is the sensational, definitive biography of the WrestleMania headlining, Spider-Man fighting, Slim Jim snapping, minor league baseball playing American original: Randy Savage. Savage, a WWE wrestling hall of famer, was an A-list celebrity who sat atop the entertainment universe for much of the '80s and '90s. His outfits were as flamboyant as anything worn by Liberace, Elton John, or Prince. His charisma surpassed Hulk Hogan's and is rivaled only by "Stone Cold" Steve Austin and The Rock.

Is there a way to find truth in the stuff of legend? You may think you know Andre the Giant - but who was Andre Roussimoff? This comprehensive biography addresses the burning questions, outrageous stories, and common misconceptions about his height, his weight, his drawing power as a superstar, and his seemingly unparalleled capacity for food and alcohol. But more importantly, The Eighth Wonder of the World transports listeners beyond the smoke and mirrors of professional wrestling into the life of a real man.

As a WWE wrestler with millions of fans, Shawn Michaels had adulation and all the attention he could ask for, but he found himself longing for something more. When he became a committed Christian at the height of his career, Shawn learned what it's like to be a man of faith in a secular arena. Wrestling for My Life documents Shawn's journey to finding a new way of life - one that's marked by faith, family, and forgiveness.

If anyone knows tough, it’s Jay Bilas. A four-year starter at Duke, he learned an incomparable work ethic under coach Mike Krzyzewski, battling against the greatest college players in the game. After playing professionally overseas for several years, he returned to Duke, where he served as Krzyzewski’s assistant coach for three seasons, during which the Blue Devils won back-to-back titles. Featuring never-before-heard stories and personal philosophies on toughness from top players and coaches, Bilas redefines what it takes to succeed.

In you are fan of action—adventure movies with the accent on action—then you no doubt love watching Jackie Chan risk his life to create sensational cinema. As one of the biggest stars to burst into U.S. theaters, Jackie has put America's hottest heroes to shame, wowing audiences with the breathless death-defying stunts that are the highlight of such movies as Rumble in the Bronx, Supercop, Operation: Condor, and his newest blockbuster Rush Hour. But who really is the boyishly handsome, lightening-fast Charlie Chaplin of martial arts movie making?

On an overcast day in 1987, the pro wrestling landscape was altered forever when a reported 93,173 fans converged on the Pontiac Silverdome outside Detroit to see Hulk Hogan defend his championship against André the Giant. For several years, Vincent Kennedy McMahon had been transforming old-time rasslin' into mainstream "sports entertainment," incorporating A-list celebrities into storylines and forcing even cynics to follow the proceedings.

This book is written for the athlete, team or concert promoter seeking sponsorship relationships in the sport and entertainment fields. The techniques presented here will help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. Build your marketing team around this book and you’ll experience success.

After a lifetime of putting his body on the line to entertain his dozens (and dozens!) of fans, the Hardcore Legend is paying the price - physically and emotionally. When the final bell on Mick's career tolls, not in the ring, but in a neurologist's office, his future seems far from merry and bright. Until Mick is given the chance to become Santa Claus - not dress up, not pretend, but become Santa - allowing him to rediscover the joy of performing. Fully committing to his new mission, Mick details the drastic measures he takes to keep the Christmas magic alive.

On June 26, 1976, Muhammad Ali fought in a mixed-rules contest against iconic pro wrestling champion Antonio Inoki for the so-called "martial arts championship of the world." Broadcast from Tokyo to a potential audience of 1.4 billion in 34 countries, the spectacle foreshadowed and, in many ways, led to the rise of mixed martial arts as a major sport.

Yogi Berra is one of America's most beloved baseball players of all time, known as much for his wit and humor as he is for his exploits with the New York Yankees. In this new book, Yogi provides inspiring, funny, and surprisingly moving essays on life, happiness, and getting through the slumps.

Hundreds of thousands of humorous Chuck Norris facts have been published, traveled around the globe via internet, and gained an international audience of millions. "Chuck Norris facts" is a quirky, but extremely popular internet phenomenon that has entertained fans from all over the globe.

Chronicling his embodiment of the American Dream, Total Recall covers Schwarzenegger's high-stakes journey to the United States, from creating the international bodybuilding industry out of the sands of Venice Beach, to breathing life into cinema's most iconic characters, and becoming one of the leading political figures of our time. Proud of his accomplishments and honest about his regrets, Schwarzenegger spares nothing in sharing his amazing story.

In the Chinese calendar, 1964 was the Year of the Green Dragon. It would be a challenging and eventful year for Bruce Lee. He would broadcast his dissenting view before the first great international martial arts gathering and then defend it by facing down Chinatown's young ace kung fu practitioner in a legendary behind-closed-doors, high-noon-style showdown. The Year of the Green Dragon saw the dawn of martial arts in America and the rise of an icon.

The much-anticipated memoir of Dan Bilzerian is almost here! Dan takes listeners on a wild ride, from his anything-but-normal childhood, to the insanity that has followed him on his journey to becoming one of the most famous people in the world. Hear about his upbringing, military service, gambling, guns and other toys, and about girls. Lots of girls. And for the first time, Dan talks openly about how he was able to live unapologetically live his dreams using a simple method that he calls "The Setup".

In the chapters of Never Sniff a Gift Fish, McManus will teach you the wisdom that is usually shared only in the close ranks of modern-day hunters and gatherers. To complete your arsenal, McManus also includes "The Hunter's Workout Guide" and a special "Family Camper's Dictionary". Exercises like the hindquarter shuffle will make you move like a hunter. And phrases like "Yip-yip-yip-Owoooooo!" will help you sound like one, too.

He's wrestled as "Stunning" Steve Austin, The Ringmaster, and even his own name, Steve Williams. But to fans he is and will always be Stone Cold Steve Austin. His quick wit and colorful use of language combined with his everyman character captured the hearts of fans worldwide. It was Steve's ability inside the ring and his quick-witted responses that lead to his becoming one of the most popular WWE Superstars of all time.

Brilliant, witty, perceptive essays about fly-fishing, the natural world, and life in general by the acknowledged master of fishing writers. With the wry humor and wit that have become his trademark, John Gierach writes about his travels in search of good fishing and even better fish stories. In this new collection of essays on fishing - and hunting - Gierach discusses fishing for trout in Alaska, for salmon in Scotland, and for almost anything in Texas.

In Killing the Legends, Bill O’Reilly and Martin Dugard explore the lives, legacies, and tragic deaths of three of the most famous people of the 20th century. Each experienced immense success, then failures that forced them to change; each faced the challenge of growing old in fields that privilege youth; and finally, each became isolated, cocooned by wealth but vulnerable to the demands of those in their innermost circles.

More than any other sports figure, Vince Lombardi transformed football into a metaphor for the American experience. The nine seasons during which he led the Green Bay Packers to five world championships is the most storied period in NFL history. Lombardi became a legend, a symbol to many of leadership, discipline, perseverance, and teamwork, and to others of an obsession with winning. Maraniss captures the myth and the man, football, God, and country in a thrilling biography that has become an American classic.