Radio Advertising

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.

THE COMPLETE BLUEPRINT THAT WILL GUIDE YOUR PODCAST TO SUCCESS IN RADIO SYNDICATION. WANT MORE LISTENERS AND AD DOLLARS FOR YOUR PODCAST? With over one million podcasts now chasing listeners and advertisers, where can you find growth for YOUR podcast? It may be time to explore Radio Syndication. This book is for the podcaster who wants more listeners and greater ad income. PODCAST TO BROADCAST reveals the original and proven six step formula to turn your podcast into a profitable, nationally syndicated radio show. It’s the definitive guide that will put your podcast on the path to success...