The 7 Secrets of Creative Radio Advertising
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Narrado por:
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Tony Hertz
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De:
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Tony Hertz
Acerca de esta escucha
Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard.
Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.
Because whatever your role in the advertising process, the Seven Secrets will actually show you how to make better radio commercials. Even if six of them aren't actually secrets.
Because if you've ever been in one of Tony's radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway!
Because it will make you want to sit down and write a great radio ad!
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General4.5 out of 5 stars 245
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Narración:4.5 out of 5 stars 215
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Historia4.5 out of 5 stars 209
In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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2 out of 5 stars
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A bad strawman pitch on why pitching doesn't work
- De Jeff Gibbard en 01-09-21
De: Steve Yastrow
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Go-Givers Sell More
- De: Bob Burg, John Mann
- Narrado por: Bob Burg, John Mann
- Duración: 3 h y 47 m
- Versión completa
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General5 out of 5 stars 1,484
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Narración:4.5 out of 5 stars 1,229
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Historia4.5 out of 5 stars 1,226
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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1 out of 5 stars
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Do you really not know that you give to get?
- De Sandy en 09-23-10
De: Bob Burg, y otros
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- De: Eric Nuzum
- Narrado por: George Newbern
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 94
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Narración:5 out of 5 stars 82
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Historia4.5 out of 5 stars 81
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
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Excellent, thought provoking.
- De William Scott en 09-05-20
De: Eric Nuzum
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
- Versión completa
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General5 out of 5 stars 31
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Narración:5 out of 5 stars 31
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Historia5 out of 5 stars 31
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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5 out of 5 stars
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I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- De: Mark Levy
- Narrado por: Bronson Pinchot
- Duración: 4 h y 27 m
- Versión completa
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General4 out of 5 stars 641
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Narración:4 out of 5 stars 490
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Historia4 out of 5 stars 481
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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5 out of 5 stars
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Great Ideas
- De Amazon Customer en 12-31-10
De: Mark Levy
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
- Versión completa
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General4.5 out of 5 stars 92
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Narración:4.5 out of 5 stars 83
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Historia4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- De: Roy H. Williams
- Duración: 4 h y 41 m
- Versión completa
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General4.5 out of 5 stars 164
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Narración:4.5 out of 5 stars 128
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Historia4.5 out of 5 stars 124
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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3 out of 5 stars
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If you have a hard time hearing don't waste your time
- De Michelle J en 01-09-17
De: Roy H. Williams
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Harry, a History
- The True Story of a Boy Wizard, His Fans, and Life Inside the Harry Potter Phenomenon
- De: Melissa Anelli
- Narrado por: Renée Raudman
- Duración: 10 h y 58 m
- Versión completa
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General4 out of 5 stars 295
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Narración:4 out of 5 stars 202
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Historia4 out of 5 stars 202
With remembrances from J. K. Rowling's editors, agents, publicists, fans, and Rowling herself, Melissa Anelli takes us on a personal journey through every aspect of the Harry Potter phenomenon - from his very first spell to his lasting impact on the way we live and dream.
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5 out of 5 stars
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Relive the magic!
- De Heather en 03-19-09
De: Melissa Anelli
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Save the Cat!
- The Last Book on Screenwriting You'll Ever Need
- De: Blake Snyder
- Narrado por: George Newbern
- Duración: 5 h y 22 m
- Versión completa
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General4.5 out of 5 stars 1,802
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Narración:5 out of 5 stars 1,455
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Historia4.5 out of 5 stars 1,442
Here's what started the phenomenon: This book has been a best seller for over 15 years and has been used by screenwriters around the world! Blake Snyder tells all in this fast, funny, and candid look inside the movie business. Save the Cat is just one of many ironclad rules for making your ideas more marketable and your script more satisfying.
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1 out of 5 stars
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Don't waste your time
- De Amazon Customer en 02-05-20
De: Blake Snyder
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Love Talk
- Speak Each Other's Language Like You Never Have Before
- De: Dr. Les Parrott, Dr. Leslie Parrott
- Narrado por: Dr. Leslie Parrott, Dr. Les Parrott
- Duración: 2 h y 39 m
- Versión resumida
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General4.5 out of 5 stars 97
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Narración:4.5 out of 5 stars 62
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Historia4.5 out of 5 stars 62
A deep yet simple guide to revolutionizing the romance-building communication every thriving marriage needs. Love Talk is like no other communication book you've ever listened to. The fruit of years of research by two foremost relationship experts (who also happen to be husband and wife), this book forges a new path to the heart of loving conversation. You'll begin by identifying your security need and determining your personal communication style.
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3 out of 5 stars
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Should Purchase the Book for Assessment Passcode
- De Terassa en 12-29-10
De: Dr. Les Parrott, y otros
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 38
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Narración:4.5 out of 5 stars 31
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Historia4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- De: Stephanie Palmer
- Narrado por: Judith Brackley
- Duración: 6 h y 40 m
- Versión completa
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General4 out of 5 stars 94
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Narración:4 out of 5 stars 73
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Historia4 out of 5 stars 73
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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2 out of 5 stars
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Much Too General to Be Useful
- De Coldmountain en 05-22-15
De: Stephanie Palmer
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I, Partridge: We Need to Talk About Alan
- De: Alan Partridge
- Narrado por: Alan Partridge
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 751
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Narración:5 out of 5 stars 675
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Historia4.5 out of 5 stars 669
Journalist, presenter, broadcaster, husband, father, vigorous all-rounder – Alan Partridge – a man with a fascinating past and an amazing future. Gregarious and popular, yet Alan’s never happier than when relaxing in his own five-bedroom, south-built house with three acres of land and access to a private stream. But who is this mysterious enigma? Alan Gordon Partridge is the best – and best-loved – radio presenter in the region. Born into a changing world of rationing, Teddy Boys, apes in space and the launch of ITV, Alan’s broadcasting career began as chief DJ of Radio Smile....
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5 out of 5 stars
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An Anglican giant among pygmies
- De John en 06-20-12
De: Alan Partridge
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I Shouldn't Be Telling You This
- Success Secrets Every Gutsy Girl Should Know
- De: Kate White
- Narrado por: Cassandra Campbell
- Duración: 10 h y 2 m
- Versión completa
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General4.5 out of 5 stars 103
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Narración:4.5 out of 5 stars 87
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Historia4 out of 5 stars 87
A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; it contains essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.
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5 out of 5 stars
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AMAZING
- De valarie en 01-21-14
De: Kate White
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We Don't Need Roads
- The Making of the Back to the Future Trilogy
- De: Caseen Gaines
- Narrado por: Ron Butler
- Duración: 8 h y 21 m
- Versión completa
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General4.5 out of 5 stars 467
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Narración:4.5 out of 5 stars 420
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Historia4.5 out of 5 stars 425
Long before Marty McFly and Doc Brown traveled through time in a flying DeLorean, director Robert Zemeckis and his friend and writing partner Bob Gale worked tirelessly to break into the industry with a hit. For the first time ever, the story of how these two young filmmakers struck lightning is being told by those who witnessed it. We Don't Need Roads includes original interviews with Zemeckis, Gale, Christopher Lloyd, Lea Thompson, Huey Lewis, and over 50 others who contributed to one of the most popular and profitable film trilogies of all time.
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4 out of 5 stars
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Great for fans - good for others.
- De Pete Johns en 06-25-15
De: Caseen Gaines
Lo que los oyentes dicen sobre The 7 Secrets of Creative Radio Advertising
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Musability
- 03-15-25
It’s Not Short—It’s Just That Good
I’m sometimes hesitant to purchase shorter audiobooks, but this one is packed with valuable, actionable insights. No buyer’s remorse whatsoever. I highly recommend it. Compared to modern marketing and advertising books, this is like Shakespeare—timeless, compelling, and masterfully crafted.
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