Car Marketing

If you're tired of working your butt off for nothing, it's time to change your strategy. Written by an experienced and bestselling car salesman, this book will give you all the tools and skills to step up your sales game and move a lot more inventory.

How to Sell a Car Every Day is a training guide for new sales professionals who are looking to jumpstart their careers and start earning income quickly. Through this guide you will gain skills, develop confidence, and acquire the knowledge you need to build a successful career.

Whether it's radio and TV ads for your store to video interviews and blog posts featuring employees, customers, and community partners, I'll help you create the content you need to tell the story you want to tell. In my personal life, I've survived cancer...twice. I've had a gun held to my head and a knife held to my throat. My #1 best-selling books have received glowing reviews from around the world thanking me for the actionable, life-changing ideas they present.

It is not hard to become a used car dealer even if you are on a tight budget. As far as the income potential is concern, it is higher than most other side gigs you will find. Just imagine this, you buy a 6 years old Toyota Camry with 87K miles for $4,500, you bring it home, clean it up, fix few minor scratches, wash it wax it, then put it up for sale on Craigslist for $7100. In the first three days you get a few calls, and after 4 test drives, you sell it for $6,600.

Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.

As a 20-year veteran marketer renowned for growing businesses of all types, Jim Flint knows firsthand the difference a dealer's digital presence can bring to real-life sales. And in Car Dog Millionaire, he shares the valuable research he's conducted over the years - combined with Google's own astonishing data on how website visits correlate to car sales.

Introducing "The Beginner's Guide to Mobile Car Detailing Business" - the ultimate, step-by-step guide to starting, growing, and maintaining a successful mobile car detailing venture from scratch! Packed with practical, actionable insights, and smart strategies, this eBook is specially designed for entrepreneurs seeking to turn their passion for car care into a profitable and sustainable business. Say goodbye to confusion and get ready to be your own boss in the booming car detailing industry! In this must-have guide, you'll discover the secrets to identifying your target market with laser-...

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

Unlocking the Secrets of Modern Sales Mastery for Automotive Dealers and Professionals In a fast-changing world where technology and consumer expectations constantly evolve, sales professionals must rise to the challenge of delivering results, building trust, and exceeding expectations. The First Pencil Approach is a groundbreaking guide that equips automotive dealers, sales managers, and professionals with the tools they need to thrive in this competitive environment. This book introduces a unique and holistic methodology that goes beyond traditional sales practices. It bridges the gap ...

Most desk managers believe that printing out a foursquare or saying "no" to a salesperson on a proposed deal makes them a strong team member. In reality, what makes a great desk manager is the ability to be a rainmaker. If you've wondered what it takes to grow a dealership without all the fancy advertising and gimmicks and why your role as desk manager is critically important, this comprehensive pocket guide is for you.

From humorous to unbelievable stories, the author takes the listener on a journey of mostly true stories into the sometimes-crazy life of a car guy. With lessons learned from either a sales, or management, point of view, each story concludes with a "moral of the story" to bring home lessons that can be applied in different areas of daily business life.

Gordon Wright has distilled over a decade of best practices he has developed, used, and tested on the dealership showroom sales floor into this training manual and step-by-step guide. You will learn the principles and approaches he used to build a new and successful sales career in the car business following 25+ years working in corporate marketing and sales roles. It’s time for you to reach your potential and discover how to supercharge your car sales career and become a showroom executive.

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.

Start Your Own Detailing Business Study Guides provide valuable information about how to start up, own and operate a professional detailing business. The comprehensive business plans include timely information about how to write a business plan. The marketing, advertising and promotional plans are designed to help the entrepreneur create a strategic road map for success and communicate more effectively in the marketplace while targeting new clients. The complete process of detailing is thoroughly covered in the training plan along with information about the necessary detailing supplies and ...

The Study Guides, written by Mr. Canna provide valuable information about how to start up, own and operate your own professional boat detailing business. The comprehensive business plans are based on over 30 years of running his own detailing business; Mirror Finish Detailing, Williamstown, New Jersey. The Study Guides include timely information about how to write a business plan. The marketing, advertising and promotional plans are designed to help the entrepreneur create a strategic road map for success and communicate more effectively in the marketplace while targeting new clients. The ...

This book on Turo provides a comprehensive guide to succeeding as a car owner and host on the Turo platform. The book is divided into eight chapters, each addressing key aspects of the car-sharing business. Chapter 1 focuses on getting started with Turo, including signing up as a host, creating appealing listings, and understanding Turo's policies and guidelines. Chapter 2 delves into the importance of vehicle preparation, including cleanliness, maintenance, and proper documentation.

If you want a behind-the-scenes exclusive story of the car business, then this book is for you! Learn how Charles Cannon came up in the car business and his very own rules to the game. Charles Cannon started out as a car salesperson practically on a whim. The “green pea” in the dealership mirrored the successful salespeople around him and learned the habits to get him to the top. His story was not without obstacles, and you’ll get the inside scoop on how he overcame every barrier. You don’t have to be in car sales to appreciate the lessons Charles shares with listeners.

Lisa Copeland dreads purchasing cars - and she was the managing partner/general manager of one of the most successful FIAT/Alfa Romeo dealership in the US. In Lisa Copeland’s second book, she shares wisdom and insights from her more than 30 years in the automotive industry, having risen to become one of its most renowned influencers. Lisa’s underlying purpose is empowering female consumers while compelling the industry as a whole to level up and create a remarkable purchasing experience for the number one influencer in the world: women.

Jason Vines takes listeners on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history.