A well-crafted social media brand can increase brand visibility and awareness exponentially. This week on Wealth Pathways: The Affluence Science Insights Podcast, host Marie Stella is joined by digital marketing lecturer Dr. Anushka Siriwardana to learn more about what makes social media marketing work for a lucrative business.

A skilled and experienced lecturer, researcher, and leader, Anushka Siriwardana holds a Ph.D. in digital marketing, where she investigated the impact of social media strategies on e-brand trust and consumer-brand relationships. Impressively, her research has led to multiple publications in accepted Sri Lankan university journals and has contributed to the advancement of knowledge and practice in the field of e-marketing. Additionally, Anushka has a keen interest in exploring new trends and opportunities in the global business environment.

In this episode, Dr. Anushka Siriwardana breaks down the key principles of social media marketing, and details what businesses need to consider when crafting their social media direction and content. For businesses targeted towards affluent audiences, she reveals the unique challenges luxury brands face when crafting a strong social media presence and offers advice for managing them.

Together, Marie and Dr. Anushka Siriwardana discuss the hallmarks of an effective social media marketing plan, as well as useful habits to practice for a better grasp of social media marketing. So, if you’re looking to elevate your social media game, or simply curious about the inner workings of your favorite social media brand pages, tune in this week for an episode teeming with social media marketing tips!

Follow Dr. Anushka Siriwardana’s work: https://www.rmit.edu.vn/profiles/s/anushka-siriwardana

Connect with Dr. Anushka Siriwardana via LinkedIn: https://www.linkedin.com/in/dr-anushka-siriwardana-580292204/

Produced by the Affluence Science Labs, a division of LMSL, the Life Management Science Labs.

Explore LMSL at https://lifemanagementsciencelabs.com/ and visit https://affluence.lifemanagementsciencelabs.com/ for additional information about Affluence Science Labs.

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In an era of constant change, the ability to adapt is no longer optional—it’s essential. Leaders who embrace flexibility and resilience will be the ones shaping the future of work. In this episode of Wealth Pathways: The Affluence Science Insights Podcast, host Sabrina Oktavelia sits down with Dr. Ruchi Sinha to explore the power of adaptive leadership in navigating today’s dynamic professional landscape.

Dr. Ruchi Sinha is an Associate Professor at Nanyang Technological University Business School, specializing in organizational psychology, leadership, and negotiation. A highly sought-after speaker and consultant, she blends academic research with real-world application to help leaders build trust and make informed decisions. She has worked with government agencies, Fortune 500 companies, and startups, offering expertise in leadership and team dynamics.

In this episode, Dr. Ruchi Sinha shares insights into understanding the differences between adaptability, flexibility and agility, adaptability in managing a team's voice, and exploring new indexes to measure employee’s performance. Whether you’re an executive, manager, or aspiring leader, this conversation will equip you with strategies to thrive.

Together, Sabrina and Dr. Ruchi Sinha explore the practices and habits needed to become a more adaptive leader. So, tune in for an enlightening discussion on the future of work and what it takes to lead with adaptability!

Follow Dr. Ruchi Sinha’s work: https://www.ruchisinha.com/ Connect with Dr. Ruchi Sinha via LinkedIn: https://www.linkedin.com/in/ruchi-sinha-6496489/

Produced by the Affluence Science Labs, a division of LMSL, the Life Management Science Labs.

Explore LMSL at https://lifemanagementsciencelabs.com/ and visit https://affluence.lifemanagementsciencelabs.com/ for additional information about Affluence Science Labs.

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You can also subscribe and listen to our podcasts on your preferred podcasting platforms: Apple Podcasts: https://podcasts.apple.com/us/podcast/wealth-pathways-the-affluence-science-insights-podcast/id1776049410/ Spotify: https://open.spotify.com/show/1sjHkrJioQi1EPqifOtOCB/ Amazon: https://music.amazon.com/podcasts/b42ff29e-5f29-444d-8d81-dbdf2b8ac287/wealth-pathways-the-affluence-science-insights-podcast/ iHeart Radio: https://www.iheart.com/podcast/1323-wealth-pathways-the-afflu-231093343/ Podbean: https://affluencescienceinsights.podbean.com/ PlayerFM: https://player.fm/series/wealth-pathways-the-affluence-science-insights-podcast/ Podchaser: https://www.podchaser.com/podcasts/wealth-pathways-the-affluence-5871405/

While academic education is undeniably paramount, professional education and applied learning are the keys to bringing one’s career to new heights. In this episode of Wealth Pathways: The Affluence Science Insights Podcast, host Marie Stella interviews educational psychologist Lori Simons, Ph.D., LPC on how to stay ahead of the curve through professional education and applied learning.

Currently sitting on the faculty of Widener University as an internship coordinator in the psychology department, Lori Simons, Ph.D., LPC is dedicated to ensuring that students gain a deep and wide understanding on real-world conditions and implications. As an educational psychologist, she believes that research — both quantitative and qualitative — is meaningful in improving teaching methods and student learning.

In this episode, Lori Simons, Ph.D., LPC highlights the key differences between traditional academic learning and applied learning in professional settings, asserting that she strongly believes that both models should be blended. Additionally, for those who have not been afforded the opportunity to do so in their educational journey, she offers advice on exploring professional education or experiential learning.

Together, Marie and Lori Simons, Ph.D., LPC weigh up various practices and habits that may prove useful in re-evaluating and improving career skills. So, tune in for a detailed and awe-inspiring episode on taking your career to the next level!

Follow Lori Simons, Ph.D., LPC's work: Office Hours Zoom Link: https://widener.zoom.us/j/5752489829 Email: lnsimons@widener.edu

Produced by the Affluence Science Labs, a division of LMSL, the Life Management Science Labs.

Explore LMSL at https://lifemanagementsciencelabs.com/ and visit https://affluence.lifemanagementsciencelabs.com/ for additional information about Affluence Science Labs.

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You can also subscribe and listen to our podcasts on your preferred podcasting platforms: Apple Podcasts: https://podcasts.apple.com/us/podcast/wealth-pathways-the-affluence-science-insights-podcast/id1776049410/ Spotify: https://open.spotify.com/show/1sjHkrJioQi1EPqifOtOCB/ Amazon: https://music.amazon.com/podcasts/b42ff29e-5f29-444d-8d81-dbdf2b8ac287/wealth-pathways-the-affluence-science-insights-podcast/ iHeart Radio: https://www.iheart.com/podcast/1323-wealth-pathways-the-afflu-231093343/ Podbean: https://affluencescienceinsights.podbean.com/ PlayerFM: https://player.fm/series/wealth-pathways-the-affluence-science-insights-podcast/ Podchaser: https://www.podchaser.com/podcasts/wealth-pathways-the-affluence-5871405/

With conversations on the overconsumption of media teeming in the discourse space, the benefits of entertainment have been swept under the rug. So, in this episode of Wealth Pathways: The Affluence Science Insights Podcast, host Marie Stella is joined by micro-econometrics researcher Dr. Silvia Salazar to delve into the heart of what makes entertainment worth the pennies.

A senior research fellow at Bankwest Curtin Economics Centre, Dr. Silvia Salazar’s research focuses on the analysis of household well-being and consumption levels. Impressively, Dr. Silvia Salazar has worked in partnership with various government institutions and local councils to deliver public policy analysis on gender economics, the green economy and regional development, which has led to the implementation of government strategies at the federal and state levels.

In this episode, Dr. Silvia Salazar sheds light on how technology has transformed the average person’s definition of entertainment, it being previously regarded as a luxury. She elaborates on the positive effects entertainment and leisure tend to have on well-being, and details how to adapt our entertainment spending with the economy.

Together, Marie and Dr. Silvia Salazar explore emerging trends in entertainment consumption and how they may shape future spending patterns. So, tune in this week for an economics perspective on optimizing your entertainment budget for a more enriching life!

Follow Dr. Silvia Salazar’s work: https://bcec.edu.au/about/people/silvia-salazar/

Connect with Dr. Silvia Salazar via LinkedIn: https://www.linkedin.com/in/silvia-salazar-bb333730/

Produced by the Affluence Science Labs, a division of LMSL, the Life Management Science Labs.

Explore LMSL at https://lifemanagementsciencelabs.com/ and visit https://affluence.lifemanagementsciencelabs.com/ for additional information about Affluence Science Labs.

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You can also subscribe and listen to our podcasts on your preferred podcasting platforms: Apple Podcasts: https://podcasts.apple.com/us/podcast/wealth-pathways-the-affluence-science-insights-podcast/id1776049410/ Spotify: https://open.spotify.com/show/1sjHkrJioQi1EPqifOtOCB/ Amazon: https://music.amazon.com/podcasts/b42ff29e-5f29-444d-8d81-dbdf2b8ac287/wealth-pathways-the-affluence-science-insights-podcast/ iHeart Radio: https://www.iheart.com/podcast/1323-wealth-pathways-the-afflu-231093343/ Podbean: https://affluencescienceinsights.podbean.com/ PlayerFM: https://player.fm/series/wealth-pathways-the-affluence-science-insights-podcast/ Podchaser: https://www.podchaser.com/podcasts/wealth-pathways-the-affluence-5871405/

In any conversation where the challenges of entrepreneurship are concerned, the complexities of tax planning is a sure-fire way to ignite passionate discourse. In this episode of Wealth Pathways: The Affluence Science Insights Podcast, host Lu Ngo interviews money mindset strategist Alma Tarelli on tax deductions, credits, and other tax-saving opportunities for businesses.

With over 22 years of experience in tax accounting and a three-year stint at the government of Canada, Alma Tarelli is a mentor, author and speaker, helping visionary women master their money. Rooted in personal growth and practical approaches, Alma Tarelli offers clients cutting-edge money wisdom, forward-thinking mindset tools, and investment tactics to break through their money ceiling and reduce financial fear while saving in taxes. Most of all, Alma Tarelli ’s blended approach to money allows women to view their situation in a new light, so they can step into their full financial power and thrive.

In this episode, Alma Tarelli addresses widespread misconceptions about affluence, revealing the most common mistakes made by entrepreneurs when it comes to claiming deductions and write-offs. Additionally, she offers advice for avoiding such pitfalls, and what to consider when hiring a tax professional.

Together, Lu and Alma Tarelli weigh up various habits that may prove useful to individuals and businesses alike, when managing income tax. So, tune in this week for expert insights and advice on alleviating tax costs and maximizing your financial potential!

Follow Alma Tarelli’s work: https://almatarelli.com/

Connect with Alma Tarelli via the following links: LinkedIn: https://www.linkedin.com/in/alma-tarelli-51a4ab47/ Email: atarelli@yahoo.com

Produced by the Affluence Science Labs, a division of LMSL, the Life Management Science Labs.

Explore LMSL at https://lifemanagementsciencelabs.com/ and visit https://affluence.lifemanagementsciencelabs.com/ for additional information about Affluence Science Labs.

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You can also subscribe and listen to our podcasts on your preferred podcasting platforms: Apple Podcasts: https://podcasts.apple.com/us/podcast/wealth-pathways-the-affluence-science-insights-podcast/id1776049410/ Spotify: https://open.spotify.com/show/1sjHkrJioQi1EPqifOtOCB/ Amazon: https://music.amazon.com/podcasts/b42ff29e-5f29-444d-8d81-dbdf2b8ac287/wealth-pathways-the-affluence-science-insights-podcast/ iHeart Radio: https://www.iheart.com/podcast/1323-wealth-pathways-the-afflu-231093343/ Podbean: https://affluencescienceinsights.podbean.com/ PlayerFM: https://player.fm/series/wealth-pathways-the-affluence-science-insights-podcast/ Podchaser: https://www.podchaser.com/podcasts/wealth-pathways-the-affluence-5871405/

In this episode of Wealth Pathways: The Affluence Science Insights Podcast, host Lu Ngo dives into the art and science of networking with Dr. ZaLonya Allen. Networking is more than exchanging business cards - it's about creating meaningful connections that drive growth and open doors to new opportunities.

Dr. ZaLonya Allen is a seasoned entrepreneur, professional speaker, and coach with over 20 years of experience in leadership development and entrepreneurship. As the President of the National Entrepreneurs Association, she has supported countless entrepreneurs in building successful ventures through strategic networking and personal development. Dr. ZaLonya Allen’s expertise lies in guiding others to foster connections that are impactful and transformative.

Dr. ZaLonya Allen shares her insights on how networking events can be invaluable for entrepreneurs seeking to grow and manage their businesses. She breaks down the key elements of a strong business connection, offering practical tips for creating relationships that matter. Whether it’s choosing the right tools and platforms or making a lasting impression, she explains how to stand out in a networking space.

For those new to networking, Dr. ZaLonya Allen provides actionable advice to overcome nervousness and take the first step with confidence. Tune in to learn how building authentic connections can be a game-changer for your business.

Follow Dr. ZaLonya Allen’s work via the following links: Dr. ZaLonya Alle: http://www.zalonya.com National Entrepreneurs Association: https://www.nationalentrepreneurs.org/

Connect with Dr. ZaLonya Allen via LinkedIn: https://www.linkedin.com/in/zalonya-allen-phd-037816b/

Produced by the Affluence Science Labs, a division of LMSL, the Life Management Science Labs.

Explore LMSL at https://lifemanagementsciencelabs.com/ and visit https://affluence.lifemanagementsciencelabs.com/ for additional information about Affluence Science Labs.

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You can also subscribe and listen to our podcasts on your preferred podcasting platforms: Apple Podcasts: https://podcasts.apple.com/us/podcast/wealth-pathways-the-affluence-science-insights-podcast/id1776049410/ Spotify: https://open.spotify.com/show/1sjHkrJioQi1EPqifOtOCB/ Amazon: https://music.amazon.com/podcasts/b42ff29e-5f29-444d-8d81-dbdf2b8ac287/wealth-pathways-the-affluence-science-insights-podcast/ iHeart Radio: https://www.iheart.com/podcast/1323-wealth-pathways-the-afflu-231093343/ Podbean: https://affluencescienceinsights.podbean.com/ PlayerFM: https://player.fm/series/wealth-pathways-the-affluence-science-insights-podcast/ Podchaser: https://www.podchaser.com/podcasts/wealth-pathways-the-affluence-5871405/

For investors seeking long-term growth, exchange-traded funds (ETFs) present a swarm of financial opportunities. In this episode of Wealth Pathways: The Affluence Science Insights Podcast, host Marie Stella interviews business lecturer Dr. Marta Khomyn on the assortment of ETFs available, and what to consider when investing in them.

Teaching business analytics at The University of Adelaide, Dr. Marta Khomyn’s research focus comprises financial technology, market microstructure, and behavioral finance. Having been published in top academic journals such as Journal of Business and Finance, she also does empirical research on passive investing, high-frequency trading, exchange-traded funds, and more. Additionally, Dr. Marta Khomyn consults for the World Bank, evaluating the economic impact of digitization projects in developing countries.

In this episode, Dr. Marta Khomyn reveals that ETFs are widely perceived as riskier than individual stocks, when in actuality, they are much safer investments due to their diversified nature. She further elaborates that while riskier options, such as leveraged ETFs, are available, ETFs generally lack the extra risk in comparison to individual stocks.

Together, Marie and Dr. Marta Khomyn discuss the main ways to get involved in ETF investing, as well as the future of ETFs. So, tune in for an incredibly informative episode on the ETF world, along with a chock full of expert advice for ETF investing.

Follow Dr. Marta Khomyn’s work via the following links: Medium: https://medium.com/@marta.khomyn The University of Adelaide: https://researchers.adelaide.edu.au/profile/marta.khomyn Google Scholar: https://scholar.google.com/citations?user=vjmM4rgAAAAJ&hl=en

Connect with Dr. Marta Khomyn via LinkedIn: https://www.linkedin.com/in/marta-khomyn-25475049/

Produced by the Affluence Science Labs, a division of LMSL, the Life Management Science Labs.

Explore LMSL at https://lifemanagementsciencelabs.com/ and visit https://affluence.lifemanagementsciencelabs.com/ for additional information about Affluence Science Labs.

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You can also subscribe and listen to our podcasts on your preferred podcasting platforms: Apple Podcasts: https://podcasts.apple.com/us/podcast/wealth-pathways-the-affluence-science-insights-podcast/id1776049410/ Spotify: https://open.spotify.com/show/1sjHkrJioQi1EPqifOtOCB/ Amazon: https://music.amazon.com/podcasts/b42ff29e-5f29-444d-8d81-dbdf2b8ac287/wealth-pathways-the-affluence-science-insights-podcast/ iHeart Radio: https://www.iheart.com/podcast/1323-wealth-pathways-the-afflu-231093343/ Podbean: https://affluencescienceinsights.podbean.com/ PlayerFM: https://player.fm/series/wealth-pathways-the-affluence-science-insights-podcast/ Podchaser: https://www.podchaser.com/podcasts/wealth-pathways-the-affluence-5871405/