Thanks for tuning in! After this episode we will be taking a hiatus and will be back again in the late spring. Be sure to catch up on old episodes in the meantime! This week we’re talking about the Severance season finale, March Madness, Puma’s new running ad, Tower 28’s YouTube Shorts series, and more!

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 02:00 – Spoiler alert! Thoughts on the season finale of Severance.
• 10:00 – March Madness continues. Also, realizing we aren’t 20 anymore.
• 19:00 – Do we need a consolation bracket?
• 21:15 – Big Thing 1: Tower 28 launched a cool scripted series on YouTube Shorts.
• 28:00 – Mitzi is loving Puma’s running ad.
• 31:00 – Thing 2: Disney appoints Bobby Kim as VP of Creative. Is Downtown Disney about to be lit?
• 37:00 – Thing 3: TikTok has declared March 2025 as the start of The Great Meme Depression. What is going on? And why are we reporting on this?

Show notes:

• The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025
• Shoutout to Carmen for your kind email!

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

This week Mitzi is leaving everyone behind. Plus, White Lotus feels like a build that will never drop, Set Active embraces realness, and YouTube creators are doing something that could revolutionize the industry.

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 02:00 – Mitzi is leaving everyone behind.
• 05:00 – Is White Lotus building to a drop that will never come?
• 13:30 – Set Active is embracing realness with their “bloopers” campaign.
• 20:00 – YouTube creators are hosting the first ever YouTube upfronts. The importance of upsetting the social ads spectrum.
• 27:10 – PepsiCo is acquiring Poppi for nearly $2 billion (despite their recent scandal).
• 37:00 – We’re ready for more brand rivalry.

Show notes:

1. The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

2. Shoutout to @brettburns6009!

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

We’re unpacking the latest in sports and social media: Unwell Hydration signs a deal with the NWSL, and Instagram is testing a new algorithm. Plus, we explore the frenzy of NFL free agency and what happened when X went down. Is it too soon to be talking about football?

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 03:40 – Decision fatigue: It’s real, let’s talk about it.
• 08:30 – Mitzi is making her 17-year-old self proud.
• 10:00 - Thing 1: NWSL signs a sponsorship deal with Alex Cooper’s Unwell Hydration.
• 13:50 – Can makeup brands and NWSL athlete relationships be authentic?
• 23:10 – Thing 2: Instagram is testing a new blend algorithm creating a shared feed for you and your friends.
• 36:30 – Is LinkedIn the hottest social media platform?
• 38:00 – Thing 3: X went down on the first day of NFL free agency causing chaos.

Show notes:

• The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.