Treat Your Brand Like An Athlete (E22)

This week Mitzi is leaving everyone behind. Plus, White Lotus feels like a build that will never drop, Set Active embraces realness, and YouTube creators are doing something that could revolutionize the industry.

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 02:00 – Mitzi is leaving everyone behind.
• 05:00 – Is White Lotus building to a drop that will never come?
• 13:30 – Set Active is embracing realness with their “bloopers” campaign.
• 20:00 – YouTube creators are hosting the first ever YouTube upfronts. The importance of upsetting the social ads spectrum.
• 27:10 – PepsiCo is acquiring Poppi for nearly $2 billion (despite their recent scandal).
• 37:00 – We’re ready for more brand rivalry.

Show notes:

1. The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

2. Shoutout to @brettburns6009!

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.