• Treat Your Brand Like An Athlete (E22)

  • Mar 21 2025
  • Duración: 42 m
  • Podcast

Treat Your Brand Like An Athlete (E22)

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  • Resumen

  • This week Mitzi is leaving everyone behind. Plus, White Lotus feels like a build that will never drop, Set Active embraces realness, and YouTube creators are doing something that could revolutionize the industry.

    More from us:

    • Mitzi Payne @mmmitzi
    • Mike Payne @mmmiiike

    Timestamps:

    • 02:00 – Mitzi is leaving everyone behind.
    • 05:00 – Is White Lotus building to a drop that will never come?
    • 13:30 – Set Active is embracing realness with their “bloopers” campaign.
    • 20:00 – YouTube creators are hosting the first ever YouTube upfronts. The importance of upsetting the social ads spectrum.
    • 27:10 – PepsiCo is acquiring Poppi for nearly $2 billion (despite their recent scandal).
    • 37:00 – We’re ready for more brand rivalry.

    Show notes:

    1. The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

    2. Shoutout to @brettburns6009!

    Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

    For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

    Production by Morgan Berna, editing by Oliver Banyard.

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