Join Audrey Neff as she sits down with Katlin Cauffman, renowned aesthetic business consultant and founder of Diamond Accelerator, for a powerful conversation on boosting profitability and ensuring long-term success for medical spas in 2025. In this episode, they uncover the importance of tracking key performance indicators (KPIs), dealing with toxic employees/injectors, retaining top talent, and seamlessly integrating aesthetic and wellness services. Discover game-changing insights on maximizing profits through before-and-after photos, flexible financing options, and effective upselling and cross-selling techniques. Packed with actionable strategies, this episode is your ultimate guide to optimizing business operations, enhancing systems, and empowering your team to thrive.

Join Audrey Neff as she sits down with Kara McClanahan, CEO of Aesthetic Practice Partners, for a deep dive into the top industry trends and success strategies for 2025. Kara unveils the most common start-up pitfalls, the power of strategic business planning, and the keys to crafting a standout brand identity. This episode goes beyond the basics—exploring expert pricing and consultation techniques, the booming field of regenerative medicine, and innovative ways to maximize revenue per appointment. Plus, discover how culture and a strong unique selling proposition can set your aesthetic practice apart in today’s competitive market. Don’t miss this insightful and game-changing conversation with two industry experts.

Audrey Neff kicks off 2025 with Vanessa Bird, The Aesthetic Consultant®️, bringing a fresh perspective to the table. In this exciting episode, Vanessa shares her journey in medical aesthetics from an extensive background in sales to becoming one of the world’s leading consultants known for transforming practices through ethical sales strategies. She sheds light on some of the most common challenges practitioners face globally through her 15 years of experience working with clinics across the U.S., UK, Europe, Africa, Asia and The Middle East. The discussion revolves around expert insights for aesthetic providers in generating revenue, optimizing patient experiences, improving lead conversion, and successfully launching new treatments and devices. Tune in to hear insightful perspectives, real-world examples, and innovative strategies designed to boost your bottom line and set your practice up for success in 2025 & beyond.

Audrey Neff closes out Season 7 with Dr. Jennifer Levine, award-winning facial plastic surgeon who has been featured in Forbes, Elle, Vogue, WSJ, Bravo, Good Morning America, and many more popular media outlets. The pair dive head first into building a strong personal brand and the importance of finding your authentic voice on social media. Tune in to hear their expert pearls for leveraging Instagram as a powerful driver for your business – including how to perfect before & after photo posts, carving out the time to create content, building an education-first strategy, combating influencer misinformation, and the crucial importance of always staying “true to form."

Audrey Neff and Dr. Gretchen Frieling return for an enlightening part-two discussion on True to Form. The conversation picks up where the last episode left off, as Dr. Frieling unpacks her unconventional approach of training injectors, offering insights into her unique hiring practices that prioritize personality, ethical standards, and leadership opportunities beyond injecting. Tune in to also hear expert insights on scaling to multiple locations, practical strategies for improving patient experiences, consultation techniques, launching a private-label skincare line, and more, all while navigating the evolving landscape of medical aesthetics.

Audrey Neff speaks with Dr. Gretchen Frieling (“Dr. G”), an internationally recognized, Harvard-trained, triple board-certified Dermatopathologist, and the founder and owner of GFaceMD, a multimillion dollar medical aesthetic practice. Tune into this insightful conversation as Audrey and Dr. G discuss perseverance, the power of creative entrepreneurship, leveraging social media, fostering team empowerment, and the art of balancing personal ambition with professional growth.

Audrey Neff speaks with Coverwell CEO, Patrick Tighe, and CMO, Kandis Hughes, to discuss maintaining integrity and ensuring patient safety in the medical aesthetics industry. Throughout the episode, the three delve into the prevalence and nature of adverse events within the elective medical field, highlighting the often unforeseen complications and the gap in patient care that needs addressing. This candid discussion underscores the significance of setting patient expectations, informed consent, proper education, thorough screening processes, and the essential defensive measures practices should adopt—emphasizing the role of businesses like Coverwell in providing a safety net for both practitioners and patients.