“Marketing gets more exciting after someone says yes.” That’s the wisdom John Jantsch—founder of Duct Tape Marketing—brings to this week’s Tip Top: Grow Up Your Business with Metronomics. Host Shannon Susko and co-host Ged Roberts sit down with the small business marketing legend to talk about building momentum after the sale and why trust is the ultimate growth engine.

John shares how most companies miss out by treating marketing as a series of one-off tactics instead of a unified system tied to business goals. From creating customer success tracks to aligning brand and team strategy, he breaks down what it really means to make marketing work—for the long haul. It’s not about throwing money at leads. It’s about sustainable systems.

Watch the full conversation with John Jantsch now: https://youtu.be/mLpS84xnYzE

#TipTopPodcast #Metronomics #JohnJantsch #DuctTapeMarketing #SmallBusinessGrowth #MarketingStrategy #MarketingLeadership #PodcastClip #ScaleWithConfidence #BusinessGrowthSystem

00:00 The Excitement of Marketing After the Sale

00:54 Understanding Marketing as a System

06:02 Aligning Marketing with Business Strategy

11:58 Building a Functional Marketing Team

18:08 Shifting the Mindset on Marketing Investment

23:50 The Future of Marketing: AI and Automation

29:58 Key Takeaways for Effective Marketing

🔔 Don't forget to like, rate and subscribe for more free tools on how to grow your business!Are you ready to unlock the secret to sustainable growth and finally get your business unstuck? Metronomics gives you the tools, strategies, and support to make it happen.Don’t miss our upcoming workshops and resources to help you implement Metronomics growth operating system in your own business. Stay tuned for more details and take the next step towards transforming your strategic planning! 🎉

Book an upcoming event: https://www.metronomics.com/events

Growing Leaders. Driving 3HAGs. Impacting Lives. Metronomics partners with you and your leadership team to drive top-line growth through our proven playbook, customized software, and certified coaching community. We provide you with ‘the how’ behind establishing and reinforcing the behaviors that deliver real results, helping you achieve your business goals.

Connect with us for daily growth insights and more:

✔️ Linked In: https://www.linkedin.com/company/11412341

✔️ Facebook: https://www.facebook.com/metronomeglobal/ 🎙️ Tune into our podcast, Tip Top: Grow Up Your Business with Metronomics! Join CEOs and Metronomics business coaches to hear their stories of growth and discover the tools you need to unlock future success in your organization!

✔️ Spotify: https://open.spotify.com/show/2I2nDIjDbB02A3jQOftKPG

✔️ Youtube: https://youtube.com/playlist?list=PL2gnjmpLjfGgv0FU_AQ2e0Vn3FBTQKQgi&si=0UKx67KvyFxkkrTl

✔️ Amazon music: https://music.amazon.com/podcasts/03143769-72c6-4183-8a7c-74f81821a78c/tip-top---grow-up-your-business-with-metronomics

✔️ Apple podcasts: https://podcasts.apple.com/us/podcast/tip-top-grow-up-your-business-with-metronomics/id1644052139

For more free business growth resources and to learn more about how Metronomics helps thousands of companies reach their goals year-after-year, visit our website: 👉 https://www.metronomics.com/.

#metronomics #growyourbusiness #businessexpansion #businessdevelopment #businessgrowth #businessgrowthstrategies #businesssuccess #businesstips #leadership #leadershipdevelopment

Welcome back to Tip Top: Grow Up Your Business with Metronomics, hosted by Metronomics Certified Coach Ged Roberts. In this episode, Ged sits down with long-time peer and fellow coach Damian Byrne for a deep-dive into one of the most critical—yet often misunderstood—concepts in leadership: accountability.

Damian Byrne, Metronomics Certified Coach, shares what accountability really means at the leadership level—and why most businesses struggle to get it right. From clarifying the difference between responsibility and accountability, to explaining how high-performing teams build circles of trust and ownership, Damian lays out the systems and habits that drive long-term strategic execution. If your business is aiming for 20%+ growth, accountability isn’t optional—it’s essential.Together, Ged and Damian discuss how cascading metrics, scorecards, team dynamics, and cultural values all come together to form a powerful system of alignment and performance. Whether you’re a CEO, team leader, or scaling entrepreneur, this episode will challenge your perspective and give you the tools to build a truly accountable team.

Ready to move from talking about accountability to embedding it into your culture? Watch the full episode now: https://youtu.be/VbvtXgr3jxk#TipTopPodcast #Metronomics #GedRoberts #DamianByrne #LeadershipDevelopment #BusinessGrowth #Accountability #TeamPerformance #StrategicExecution #BusinessCoaching #GrowthMindset #CascadingMetrics #Scorecards #CultureOfAccountability

00:00 Introduction to Metronomics and Accountability

00:46 Understanding Accountability in Leadership

06:02 Distinguishing Accountability from Responsibility

11:48 Building Trust through Accountability

18:02 Implementing Accountability in Business Practices

24:12 Cascading Metrics and Scorecards for Accountability

30:00 Strategic Accountability and Long-term Goals

36:10 Creating a Culture of Accountability

🔔 Don't forget to like, rate and subscribe for more free tools on how to grow your business!Are you ready to unlock the secret to sustainable growth and finally get your business unstuck? Metronomics gives you the tools, strategies, and support to make it happen.Don’t miss our upcoming workshops and resources to help you implement Metronomics growth operating system in your own business. Stay tuned for more details and take the next step towards transforming your strategic planning! 🎉 Book an upcoming event: https://www.metronomics.com/events Growing Leaders. Driving 3HAGs. Impacting Lives. Metronomics partners with you and your leadership team to drive top-line growth through our proven playbook, customized software, and certified coaching community. We provide you with ‘the how’ behind establishing and reinforcing the behaviors that deliver real results, helping you achieve your business goals.

Connect with us for daily growth insights and more:

✔️ Linked In: https://www.linkedin.com/company/11412341

✔️ Facebook: https://www.facebook.com/metronomeglobal/

🎙️ Tune into our podcast, Tip Top: Grow Up Your Business with Metronomics! Join CEOs and Metronomics business coaches to hear their stories of growth and discover the tools you need to unlock future success in your organization!

✔️ Spotify: https://open.spotify.com/show/2I2nDIjDbB02A3jQOftKPG

✔️ Youtube: https://youtube.com/playlist?list=PL2gnjmpLjfGgv0FU_AQ2e0Vn3FBTQKQgi&si=0UKx67KvyFxkkrTl

✔️ Amazon music: https://music.amazon.com/podcasts/03143769-72c6-4183-8a7c-74f81821a78c/tip-top---grow-up-your-business-with-metronomics

✔️ Apple podcasts: https://podcasts.apple.com/us/podcast/tip-top-grow-up-your-business-with-metronomics/id1644052139

For more free business growth resources and to learn more about how Metronomics helps thousands of companies reach their goals year-after-year, visit our website: 👉 https://www.metronomics.com/#metronomics #growyourbusiness #businessexpansion #businessdevelopment #businessgrowth #businessgrowthstrategies

In this episode of Tip Top: Grow Your Business with Metronomics, Shannon Susko welcomes Martha van Berkel, CEO of Schema App, to discuss her entrepreneurial journey, leadership growth, and the power of strategic business systems. From leaving a corporate career at Cisco to building a thriving company, Martha shares the lessons, challenges, and breakthroughs that helped her scale Schema App with confidence.Martha dives into the importance of clarity in leadership, the role of structured systems like Metronomics, and how coaching transformed her approach to business growth. She also reveals how adopting a 10X mindset, setting clear priorities, and aligning her leadership team allowed her company to accelerate success while reducing stress. Plus, she shares insights on team accountability, hiring the right talent, and the impact of structured decision-making in scaling a high-growth company.If you’re a business leader looking to break free from uncertainty and implement a proven system for rapid, sustainable growth, this episode is packed with actionable takeaways. Tune in now to learn how you can create a thriving, well-aligned business that reaches new heights!

Watch now! https://youtu.be/ADp-PLUNr8o

#BusinessGrowth #Leadership #Entrepreneurship #ScalingUp #Metronomics #10XThinking #HighPerformance #GrowthMindset

00:00 Introduction to the Journey

01:50 Transition from Corporate to Entrepreneurship

06:00 Taking the Leap into Entrepreneurship

09:51 Identifying Market Needs and Founding Schema App

13:44 Leadership Style and Influences

21:15 Implementing Systems for Growth

35:51 The Role of Coaching in Business Success

🔔 Don't forget to like, rate and subscribe for more free tools on how to grow your business!Are you ready to unlock the secret to sustainable growth and finally get your business unstuck? Metronomics gives you the tools, strategies, and support to make it happen.Don’t miss our upcoming workshops and resources to help you implement Metronomics growth operating system in your own business. Stay tuned for more details and take the next step towards transforming your strategic planning! 🎉 Book an upcoming event: https://www.metronomics.com/events Growing Leaders. Driving 3HAGs. Impacting Lives. Metronomics partners with you and your leadership team to drive top-line growth through our proven playbook, customized software, and certified coaching community. We provide you with ‘the how’ behind establishing and reinforcing the behaviors that deliver real results, helping you achieve your business goals.

Connect with us for daily growth insights and more:

✔️ Linked In: https://www.linkedin.com/company/11412341

✔️ Facebook: https://www.facebook.com/metronomeglobal/

🎙️ Tune into our podcast, Tip Top: Grow Up Your Business with Metronomics! Join CEOs and Metronomics business coaches to hear their stories of growth and discover the tools you need to unlock future success in your organization!

✔️ Spotify: https://open.spotify.com/show/2I2nDIjDbB02A3jQOftKPG ✔️ Youtube: https://youtube.com/playlist?list=PL2gnjmpLjfGgv0FU_AQ2e0Vn3FBTQKQgi&si=0UKx67KvyFxkkrTl

✔️ Amazon music: https://music.amazon.com/podcasts/03143769-72c6-4183-8a7c-74f81821a78c/tip-top---grow-up-your-business-with-metronomics

✔️ Apple podcasts: https://podcasts.apple.com/us/podcast/tip-top-grow-up-your-business-with-metronomics/id1644052139

For more free business growth resources and to learn more about how Metronomics helps thousands of companies reach their goals year-after-year, visit our website: 👉 https://www.metronomics.com/

#metronomics #growyourbusiness #businessexpansion #businessdevelopment #businessgrowth #businessgrowthstrategies #businesssuccess #businesstips #leadership #leadershipdevelopment