While Google Search Console data for traffic is not accurate, it is our only window into indexation. It also gives us a handful of tools to help with our ability for to influence if our content is "indexed" and available to be chosen to display in search results: Submit manually/Fetch Url, Submit to index & Submit a Sitemap. This is a quick overview on how to use those functions, in combination with some other tactics to ensure all your pages are indexed properly.

In this engaging conversation, Jeremy Rivera and Jesse Ringer of Method & Metric delve into the evolving landscape of SEO, discussing Jesse's journey from copywriting to technical SEO, the challenges posed by AI and Google's changing algorithms, and innovative strategies for building brand trust and community engagement.

They explore the importance of human connection, the significance of E-E-A-T in SEO, and the future of the industry amidst AI advancements. The discussion wraps up on a positive note, highlighting successful SEO campaigns and the excitement for the future of the field.

• SEO is essential for every business that has a website.
• The value of search engines is increasingly hard to demonstrate.
• AI content creation poses challenges for traditional SEO practices.
• Building brand trust through community engagement is crucial.
• E-E-A-T (Experience, Expertise, Authority, Trust) is vital for SEO success.
• SEO strategies must evolve to include brand-centric approaches.
• Human connection and niche knowledge are key in law firm SEO.
• Innovative strategies can help businesses stand out in a crowded market.
• Maintaining optimism in the SEO industry is important despite challenges.
• Successful SEO campaigns can lead to tangible business growth.

• Jesse McDonald has over 11 years of experience in SEO.
• The intersection of design and SEO is crucial for user experience.
• SEO is a two-algorithm world: crawler and user algorithms.
• Usability is a key factor in SEO success.
• Combining UX and SEO can enhance content performance.
• Data-driven decisions are important, but intuition also matters.
• Understanding client needs is essential for effective SEO strategies.
• Navigating client relationships requires clear communication.
• Finding interest in boring topics can lead to innovative strategies.
• The SEO landscape is evolving with AI and user behavior metrics. A thirst for knowledge will help you regardless in your current situation and in the long term.
• It's really easy to get stuck in the weeds with technical issues without prioritizing what truly matters.
• Combining content and design resources can significantly enhance user engagement and authority.
• In the age of AI, adapting SEO strategies is crucial for maintaining visibility and relevance.
• Building brand authority is essential for being top of mind in the purchasing process.

In this conversation, Jeremy Rivera interviews Daniel Molina, the owner of Red Palm Studios, a digital marketing firm specializing in the trades. They discuss the agency's focus on small to medium-sized clients, the importance of balancing growth with quality service, and the role of Standard Operating Procedures (SOPs) in scaling the business.

Daniel shares insights on client communication, managing expectations, and the challenges of working with both small and large clients in the marketing landscape. In this conversation, Daniel Molina discusses the intricacies of SEO and PPC strategies, particularly in seasonal markets for contractors and service professionals. He emphasizes the importance of local SEO, content quality, and the evolving nature of branding in the digital age. The discussion also highlights the necessity of human connection in marketing and the significance of establishing clear client expectations and baselines for success.

Jeremy Rivera:
When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting...

to optimize the website for the business so that traffic is gained from all search sources in a way that benefits in terms of revenue and overall visibility, brand recognition, so that the business flourishes. So this means we need to get outside and touch grass, or we need to get outside and touch trash.

We need to get out into the community and use real world events, organizing a community cleanup, organizing a charitable event, renting a photobooth, holding classes, pushing our organizations, our businesses to hold seminars, teach the community how to do things that are associated with your particular business. It's hard to say in general.

exactly what it is that you need to do, but you need to step away from SEMrush. SEMrush is not SEO. It's a tool. It can provide some usable data. It can provide some insight, but we need to go outside the box. We need to go outside the software and do something that's going to make a difference.

In this episode of the Unscripted SEO podcast, Jeremy Rivera interviews Gus Pelogia, a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager.

The conversation also delves into the importance of effective communication with stakeholders, adapting to changes in search technology, and the future of SEO in a rapidly evolving landscape. In this conversation, Jeremy Rivera and Gus Pelogia explore the complexities of SEO in the modern digital landscape. They discuss the challenges of attribution, the influence of social media on search behavior, and the importance of cross-channel collaboration. The conversation highlights the need for SEO professionals to adapt to changing consumer behaviors and the significance of user feedback in enhancing user experience. They also touch on the role of branding in SEO and the potential of AI tools to streamline SEO tasks.

Summary

In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches.

Callie shares actionable steps for building knowledge panels, emphasizing the importance of creating an entity home, optimizing it, and using structured data. The discussion also touches on the challenges businesses face in this process and the patience required to see results.

A link is a link. Except when it sucks. How do you gauge the value of a link? How do you approach the concepts of relevance with the insight from Mark Williams Cook's Google Exploit data? Semantic Links and Semantic Mastery founder Bradley Benner digs deep into this while sharing his own journey as an agency owner in the SEO space.

---> Check out the full recap with quotes, take-aways, insights and more.

Bradly digs into some data about utilizing relevance signals from Majestic and other tools, which he screenshares, so check out the video.

If you want to learn more from Bradley try his Hump Day Hangouts Weekly Q&A Webinar (Free). Prepost questions and watch the most current replay here.

Takeaways

• Bradley started learning SEO to generate leads for his contracting business.
• He became fascinated with the power of manipulating Google search results.
• Bradley transitioned from contracting to running a local SEO agency.
• He developed a niche in tree service contractors to streamline his services.
• Productization allowed him to scale his agency effectively.
• Standard operating procedures (SOPs) helped in delegating tasks.
• Cold email outreach remains a powerful tool for client acquisition.
• Link building should focus on topical and geographic relevance.
• Bradley has built a successful white label link-building agency.
• Transparency in processes leads to higher conversion rates. SEO has evolved from a two-dimensional to a three-dimensional system.
• Site-wide quality scores now influence individual page rankings.
• Topical relevance is crucial for effective link building.
• Geographic relevance significantly impacts local SEO performance.
• Competitive link analysis is essential for successful link building campaigns.
• Brand authority plays a critical role in SEO success.
• Links with topical relevance yield better results than those based solely on third-party metrics.
• Building a diverse link profile is important for natural-looking backlinks....