Episodios

  • Your First Viral Post: What to Do Next | The Social Circle | Ep 18

    Your First Viral Post: What to Do Next | The Social Circle | Ep 18
    Jun 16 2025
    You went viral… now what?In this episode of The Social Circle, Candace and Jennifer break down what really happens after a viral post and how to turn those short-term views into long-term momentum.You’ll learn:What makes a post go viral in 2025 (and what doesn’t)The first thing to do when your video takes offWhy pinning, commenting, and responding as a human actually worksHow to use one post to create 5 more—and keep the algorithm interestedThe difference between virality and sustainability (and how to get both)Plus, we highlight a creator doing this well in our Social Spotlight and share real strategies from inside The Social Circle VIP.Whether you’ve had your first viral hit or you’re manifesting one, this episode will help you stay ready when your moment comes.💡 Tools & Resources:Repurpose.io – Automate your content distribution👉 https://repurpose.io?fpr=311209&fp_sid=tsc Social Spotlight: Carmen MorenoCarmenann40 IG; https://www.instagram.com/carmenann40?igsh=dngxNmhxdDFvcHln Welcome to The Social Circle!The podcast where content creators, entrepreneurs, and digital storytellers come together to grow, learn, and make an impact.Hosted by Candace and Jennifer, each week, we break down the latest social media trends, share expert content creation strategies, and highlight real success stories from our Social Circle VIP community.From insider tips on what’s working now to celebrating wins from our members, every episode is packed with actionable advice to help you build your brand and connect with your audience—whether you're just getting started or refining your strategy.💡 Join The Social Circle VIP Community – a place where creators get the support, tools, and real strategies to grow with confidence: https://www.skool.com/thesocialcircle-vip/about🎙 New episodes every week! Subscribe now: https://www.youtube.com/@ThesocialcirclevipSpotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683 Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle iHeartRadio: https://iheart.com/podcast/268858070/JENNIFER OFFICIAL LINKS:YouTube: https://www.youtube.com/@jenniferradolak Instagram: https://www.instagram.com/jen_radolak/ TikTok: https://www.tiktok.com/@jenniferradolak Facebook: https://www.facebook.com/Hellothere85 CANDACE OFFICIAL LINKS:YouTube: https://www.youtube.com/@justtheblendedwells Instagram: https://www.instagram.com/justtheblendedwells/TikTok: https://www.tiktok.com/@justaflchickFacebook: https://www.facebook.com/candace.monicaa** This video was not created for children under the age of 13**Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale. This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.FTC: This video is not sponsored
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    25 m
  • Avoid the Trap: What Creators Get Wrong About Growth, Platforms and Paid Content, Social Sitdown with Courtney Canfield | The Social Circle | Ep 17

    Avoid the Trap: What Creators Get Wrong About Growth, Platforms and Paid Content, Social Sitdown with Courtney Canfield | The Social Circle | Ep 17
    Jun 9 2025

    Think more followers = more money? Think again.


    In this episode, we sit down with a seasoned content creator and influencer marketing expert who’s spent over a decade behind the scenes and in front of the camera. She’s breaking down what really matters in 2025; from UGC deals to platform red flags and why your highest-viewed post might not be your most profitable.


    We’re covering:

    • How to spot shady influencer platforms

    • The truth about growth (even experienced creators struggle)

    • Why you should start with UGC before chasing brand deals

    • What brands are actually looking for in content

    • The difference between content that performs and content that converts


    🎁 BONUS: Get 30% off her best-selling guides; The 82 Influencer Platforms Directory + AI for Contracts, using code SOCIALCIRCLE30Tools & Resources:

    ⁠Influencer Platform Guide⁠ - https://payhip.com/b/Z0mOd

    AI for Contracts⁠ - https://payhip.com/b/suqre

    ⁠Follow Courtney on IG⁠ - https://www.instagram.com/courtney_andthecrew/

    ⁠Repurpose.io⁠; Automate your content distribution - https://repurpose.io?fpr=311209&fp_sid=tsc

    Tools & Resources:⁠Influencer Platform Guide⁠ - https://payhip.com/b/Z0mOdAI for Contracts⁠ - https://payhip.com/b/suqre⁠Follow Courtney on IG⁠ - https://www.instagram.com/courtney_andthecrew/⁠Repurpose.io⁠; Automate your content distribution - https://repurpose.io?fpr=311209&fp_sid=tsc Welcome to The Social Circle!The podcast where content creators, entrepreneurs, and digital storytellers come together to grow, learn and make an impact.Hosted by Candace and Jennifer, each week, we break down the latest social media trends, share expert content creation strategies, and highlight real success stories from our Social Circle VIP community.From insider tips on what’s working now to celebrating wins from our members, every episode is packed with actionable advice to help you build your brand and connect with your audience—whether you're just getting started or refining your strategy.💡 Join The Social Circle VIP Community – a place where creators get the support, tools, and real strategies to grow with confidence:⁠ https://www.skool.com/thesocialcircle-vip/about⁠🎙 New episodes every week! Subscribe now:⁠ ⁠ @Thesocialcirclevip ⁠ Spotify: ⁠https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w⁠ Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683⁠ Amazon Podcasts: ⁠https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle⁠ iHeartRadio: https://iheart.com/podcast/268858070/


    JENNIFER OFFICIAL LINKS:

    YouTube: ⁠⁠ @jenniferradolak ⁠ Instagram: ⁠https://www.instagram.com/jen_radolak/⁠ TikTok: ⁠https://www.tiktok.com/@jenniferradolak⁠ Facebook: ⁠https://www.facebook.com/Hellothere85⁠ CANDACE OFFICIAL LINKS:YouTube: ⁠⁠ @justtheblendedwells ⁠ Instagram:https://www.instagram.com/justtheblendedwells/⁠TikTok: ⁠https://www.tiktok.com/@justaflchick⁠Facebook: ⁠https://www.facebook.com/candace.monicaa⁠** This video was not created for children under the age of 13**

    Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale. This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.

    FTC: This video is not sponsored
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    35 m
  • What Do Brands Want? Social Sit-down and Influencer Secrets with a 13-Year Pro | The Social Circle | Ep 16

    What Do Brands Want? Social Sit-down and Influencer Secrets with a 13-Year Pro | The Social Circle | Ep 16
    Jun 2 2025
    This week, we’re sitting down with a creator who’s been in the social media world for over 13 years—and she’s spilling everything brands don’t tell you; Courtney Canfield.From freelancing in college to building a viral pet account and managing 150+ brand deals, she's seen all sides of influencer marketing. We talk about:Red flags on influencer platforms (and which ones to avoid)Why UGC is the easiest entry point for paid brand workBuilding content that connects and convertsStaying true to your voice vs. chasing trendsWhy even seasoned pros struggle with growth in 2025How to actually test and tweak your content with intention🎁 BONUS: Get 30% off her best-selling guides; The 82 Influencer Platforms Directory + AI for Contracts, using code SOCIALCIRCLE30 Tools & Resources:• Influencer Platform Guide• AI for ContractsFollow Courtney on IGRepurpose.io – Automate your content distributionWelcome to The Social Circle!The podcast where content creators, entrepreneurs, and digital storytellers come together to grow, learn, and make an impact.Hosted by Candace and Jennifer, each week, we break down the latest social media trends, share expert content creation strategies, and highlight real success stories from our Social Circle VIP community.From insider tips on what’s working now to celebrating wins from our members, every episode is packed with actionable advice to help you build your brand and connect with your audience—whether you're just getting started or refining your strategy.💡 Join The Social Circle VIP Community – a place where creators get the support, tools, and real strategies to grow with confidence: https://www.skool.com/thesocialcircle-vip/about🎙 New episodes every week! Subscribe now: https://www.youtube.com/@ThesocialcirclevipSpotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683 Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle iHeartRadio: https://iheart.com/podcast/268858070/JENNIFER OFFICIAL LINKS:YouTube: https://www.youtube.com/@jenniferradolak Instagram: https://www.instagram.com/jen_radolak/ TikTok: https://www.tiktok.com/@jenniferradolak Facebook: https://www.facebook.com/Hellothere85 CANDACE OFFICIAL LINKS:YouTube: https://www.youtube.com/@justtheblendedwells Instagram: https://www.instagram.com/justtheblendedwells/TikTok: https://www.tiktok.com/@justaflchickFacebook: https://www.facebook.com/candace.monicaa** This video was not created for children under the age of 13**Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale. This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.FTC: This video is not sponsored
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    31 m
  • How to Handle Negative Comments and Stay Resilient as a Content Creator | The Social Circle | Ep 15

    How to Handle Negative Comments and Stay Resilient as a Content Creator | The Social Circle | Ep 15
    May 25 2025
    Whether it’s trolls, unsolicited opinions, or flat-out hate—every creator faces negativity at some point. In this episode of The Social Circle, we’re getting real about how to handle negative comments without letting them wreck your confidence (or your content).Candace and Jennifer share their personal experiences, what’s worked (and what hasn’t), and how to stay focused even when the comments get loud. From building your “response bank” to knowing when to block, respond, or just protect your peace—we’ve got practical tips to help you navigate the noise.We also highlight creators who’ve turned criticism into connection and show you how to use online hate as a tool for growth. Plus: a behind-the-scenes look at our Mindset Reset course inside the VIP Circle and how it helps creators build real confidence.🎯 Topics we cover:Why online criticism happens (and what it really means)The difference between trolling and feedbackMental resilience strategies that actually helpWhat to say—or not say—when negativity hits your commentsTurning hate into helpful content or silent growth💡 Tools & Resources:Repurpose.io – Automate your content distribution👉 https://repurpose.io?fpr=311209&fp_sid=tsc Welcome to The Social Circle!The podcast where content creators, entrepreneurs, and digital storytellers come together to grow, learn, and make an impact.Hosted by Candace and Jennifer, each week, we break down the latest social media trends, share expert content creation strategies, and highlight real success stories from our Social Circle VIP community.From insider tips on what’s working now to celebrating wins from our members, every episode is packed with actionable advice to help you build your brand and connect with your audience—whether you're just getting started or refining your strategy.💡 Join The Social Circle VIP Community – a place where creators get the support, tools, and real strategies to grow with confidence: https://www.skool.com/thesocialcircle-vip/about🎙 New episodes every week! Subscribe now: https://www.youtube.com/@ThesocialcirclevipSpotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683 Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle iHeartRadio: https://iheart.com/podcast/268858070/JENNIFER OFFICIAL LINKS:YouTube: https://www.youtube.com/@jenniferradolak Instagram: https://www.instagram.com/jen_radolak/ TikTok: https://www.tiktok.com/@jenniferradolak Facebook: https://www.facebook.com/Hellothere85 CANDACE OFFICIAL LINKS:YouTube: https://www.youtube.com/@justtheblendedwells Instagram: https://www.instagram.com/justamarketingchick/TikTok: https://www.tiktok.com/@justaflchickFacebook: https://www.facebook.com/candace.monicaa** This video was not created for children under the age of 13**Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale. This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.FTC: This video is not sponsored
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    28 m
  • Social Media Metrics That Matter: What to Track and Why | The Social Circle | Ep 14

    Social Media Metrics That Matter: What to Track and Why | The Social Circle | Ep 14
    May 18 2025

    Let’s talk numbers, but not the kind that make your eyes glaze over.


    In this episode of The Social Circle, Candace and Jennifer break down the REAL social media metrics that matter. We’re calling out vanity metrics and showing you how to actually use your analytics to grow your brand, build a community, and create content with purpose.

    Inside this episode:
    ✔️ The top 3 metrics every creator should check weekly
    ✔️ Why high views don’t always equal success
    ✔️ How to tweak your content when something’s off
    ✔️ What Instagram, TikTok, and YouTube metrics really mean
    ✔️ Smart ways to repurpose content based on data
    ✔️ Real examples from creators inside our VIP group


    Whether you're just getting started or trying to refine your strategy, this episode will help you stop guessing and start growing with intention.


    🎁 Want a free profile review or help reading your own numbers?


    💡 Tools & Resources:
    Repurpose.io – Automate your content distribution
    👉 https://repurpose.io?fpr=311209&fp_sid=tsc

    🎧 Want to go deeper? Join The Social Circle VIP – a supportive space with tools, trainings, and real strategies to grow with confidence:
    https://www.skool.com/thesocialcircle-vip/about

    Hosted by Candace Wells and Jennifer Radolak
    Follow us for more content tips, strategy, and behind-the-scenes:

    Candace:
    YouTube: @justtheblendedwells
    Instagram: @justtheblendedwells
    TikTok: @justaflchick

    Jennifer:
    YouTube: @jenniferradolak
    Instagram: @jen_radolak
    TikTok: @jenniferradolak

    New episodes every week. Subscribe and follow to stay in the circle!

    Affiliate links may be included. This episode is not sponsored. Not intended for children under 13.
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    26 m
  • How to Create Lead Magnets That Convert | The Social Circle | Ep 13

    How to Create Lead Magnets That Convert | The Social Circle | Ep 13
    May 10 2025

    Ready to grow your email list without the overwhelm?


    In this episode, Candace and Jennifer break down how to create a simple, strategic freebie that actually works. From choosing the right type of lead magnet to writing a clear landing page and promoting it effectively, this is your no-fluff guide to building a list that turns followers into real leads.


    We’re also sharing what doesn’t work, why clarity beats creativity, and how one viral freebie changed everything.


    🎯 Plus:

    • Our top 3 beginner-friendly freebie ideas

    • Where to host your freebie for free

      • How to brainstorm and build your first one this week


      👥 Join the Social Circle VIP

      Try our content creator community free for 7 days:👉 Join here


      🎧 Listen on other platforms:
      • Apple Podcasts
      • Amazon Music
      • iHeartRadio


      📱 Connect With Us:


      Candace – Instagram | TikTok | Facebook
      Jennifer – Instagram | TikTok | Facebook
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    23 m
  • Mindset, Messy Starts, Showing Up & H Words: Social Sit-Down w/Shannon McKinstrie | The Social Circle | Ep 12

    Mindset, Messy Starts, Showing Up & H Words: Social Sit-Down w/Shannon McKinstrie | The Social Circle | Ep 12
    May 2 2025
    Today’s a milestone moment for us, one of our podcast goals actually came true: welcoming Shannon McKinstrie inside the Circle.Shannon is a social media strategist who helps business owners ditch the pressure and show up online in a way that actually feels good. No fluff. No gimmicks. Just real content that connects and converts.In this episode, we talk about:Why we’ve been (respectfully) obsessed with ShannonHer 4 H content strategyWhy mindset matters more than most people admitHow to stay consistent without burning outWhat’s actually working on Instagram right nowThe truth about viral content vs. sustainable growthWe laugh, we get real, and we share stories about the messy middle that nobody talks about.This episode is your reminder: you’re not behind and your story matters.Resources from the Episode:• Shannon on IG: @shannonmckinstrie• The Good Content Podcast: Listen here • Reels Lab Membership: Join here• Shannon’s Founder Story: Watch here• Repurpose.io (affiliate): Try it here🎧 Follow us for weekly episodes that mix strategy, mindset, and storytelling.🎙 New episodes every week! Subscribe nowSpotifyApple Podcasts Amazon PodcastsiHeartRadio• YouTube: @thesocialcirclevip• VIP Community: Join The Social CircleCandace• IG: @justamarketingchick• TikTok: @justaflchick• YouTube: @justtheblendedwells• FB: Candace WellsJennifer• IG: @jen_radolak• TikTok: @jenniferradolak• YouTube: @jenniferradolak• FB: Jennifer RadolakNot made for children under 13. Some links may be affiliate links. This episode is not sponsored.
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    39 m
  • Creating High-Quality Social Media Content on a Budget | The Social Circle | Ep 11

    Creating High-Quality Social Media Content on a Budget | The Social Circle | Ep 11
    Apr 19 2025

    Think you need fancy gear or a production team to create great content? Think again.


    In this episode of The Social Circle, Candace and Jennifer share how they built professional-looking content using natural light, their phones, and a few smart tools.


    From editing apps like CapCut and Canva to budget gear, they break down what to actually invest in and what to skip.


    What You’ll Learn:• DIY recording setups that actually work• Our favorite free and low-cost apps• Why “done is better than perfect”• How to shift from consumer to creator• What to buy now vs. what can wait• Sneak peek at Instagram’s new “EDITS” app• The funnel mistake we made (and how we fixed it)


    Tools We Mentioned:• Andobil Tripod• Neewer Ring Light• Our Amazon Storefront• CapCut• Canva• InShot• ChatGPT• Luma AI• Repurpose.io


    👥 Join the Social Circle VIPTry our content creator community free for 7 days:👉 Join here


    🎧 Listen on other platforms:• Apple Podcasts• Amazon Music• iHeartRadio


    📱 Connect With Us:
    Candace – Instagram | TikTok | Facebook
    Jennifer – Instagram | TikTok | Facebook


    Affiliate Disclaimer: Some links are affiliate links. If you purchase through them, we may earn a small commission—at no extra cost to you. This episode is not sponsored and is not intended for children under 13.
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    29 m
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