In this deep-dive episode, Jerome Lewis welcomes back RK Bob Brown, a renowned foundation repair expert and author of the best-selling book Foundation Repair Secrets. With over 35 years of experience, Bob exposes the hidden truths, marketing gimmicks, and dangerous misconceptions plaguing the foundation repair industry — especially those that directly impact real estate agents, investors, and homeowners.

Bob breaks down:

• Why soil science (not structure) is at the root of most foundation issues
• The truth behind salespeople disguised as “design consultants”
• How to protect clients from $60,000+ unnecessary repair quotes
• Why most foundation cracks are not structural — and how to tell the difference
• The shocking reality that homeowners insurance usually doesn’t cover foundation damage
• The difference between settlement and heave, and why many contractors ignore the latter
• A smarter, engineer-led strategy that helps agents save deals, avoid liability, and build a reputation for expertise

📘 Bob also shares 3 free resources you can access:

1. 15 Foundation Repair Myths
2. 10 Common Mistakes Real Estate Agents Make
3. A subscription to his educational newsletter
4. 🧠 Whether you're an agent, investor, or simply want to avoid being misled by flashy sales pitches, this episode will give you the knowledge to make smarter, more informed decisions.

• 🎤 Jerome Lewis – From IT to Real Estate Visionary: Jerome Lewis, known as “Mr. Implementation,” shares his transition from emotionally draining jobs in retail and IT to entrepreneurship sparked by discovering Rich Dad Poor Dad. His journey is rooted in rejecting fluff and choosing action, implementation, and results.
• 🛠️ How the Book Journey Began: During the pandemic, Jerome dove into self-education through audiobooks by Russell Brunson and Dan Kennedy. A coaching boot camp taught by Darcy emphasized publishing as a credibility builder. Despite overwhelm among participants, Jerome leaned in and wrote a full book instead of just a report—launching his author journey.
• 📘 20+ Books Published & Why They Matter: Jerome’s books focus on real estate marketing, including Real Estate Marketing Implementation and Real Estate Wealth Secrets. He wrote the first to address the industry's biggest gap—not lead generation, but follow-up. When people asked how, he shared his writing process, sparking a second wave—teaching others to publish.
• 🧠 Mindset Transformation – Beyond “Think Positive”: Initially skeptical, Jerome viewed mindset as fluffy motivation. But over time, he saw that people don’t fail from lack of knowledge—they fail from lack of implementation, blocked by limiting beliefs and emotional barriers. Mindset became his cornerstone, especially emotional regulation.

📚 Mindset Books that Changed the Game:

• Outwitting the Devil by Napoleon Hill – taught him empathy and insight into other people’s mindset struggles.
• Traction by Gino Wickman – helped him clarify strengths, purpose, and business structure.
• Psycho-Cybernetics by Dr. Maxwell Maltz – became his go-to mindset book, especially for those struggling with self-image and action paralysis.
• 📈 Systems, Emotional Control, and Leadership:
• Jerome discusses how emotional control links to leadership. You don’t have to do everything—collaboration and focus on strengths matter more. Mindset isn’t about “can I do this?” It’s “Nothing will stop me.”
• 🌍 Barry Lynch on Parallel Journeys & Bob Proctor’s Influence: Barry reflects on his own journey of transitioning from hard labor and business burnout to mindset mastery through working with Bob Proctor. He affirms that success comes when you stop letting the outer world shape your inner world.
• 🤝 Collaboration Over Competition: Jerome and Barry both emphasize the value of partnerships, emotional awareness, and surrounding yourself with people who elevate your thinking and systems. Their exchange represents a masterclass in aligned entrepreneurship.

• 20+ books authored by Jerome
• 3 stages of transformation: IT worker → Real estate implementer → Author & coach
• 4 core mindset books that reshaped Jerome’s thinking
• 1 decision to write, not report, launched a career and a publishing platform
• 267-888-8185 – Jerome’s personal contact for book access

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🌟 Are you struggling to grow your real estate business or get steady clients?

You're not alone—but you don’t have to stay stuck.

🔥 The Real Estate Marketing Implementation book was made for real estate entrepreneurs like you who want results without the fluff.

Inside, you’ll learn how to:

👉 Create a marketing plan that works so you can stop guessing and start growing

👉 Attract the right clients so your business feels less stressful and

1. 🎙️ Who Is Javier Nichols?: Javier is a passionate real estate professional, educator, and advocate for real change in the real estate industry. From selling cars to real estate, his journey is rooted in honesty, community representation, and the deep desire to empower others through knowledge and systems.
2. 🧠 From Struggle to Strength: Growing up in Trenton, NJ amid crime and poverty, Javier overcame early life challenges. He saw real estate not just as a career, but as a path to generational change and economic empowerment—especially for underrepresented communities.
3. 📈 Why He Left Car Sales for Real Estate: After a personal homebuying experience revealed a lack of care from luxury-focused agents, Javier realized he could offer something better. He transferred his people-first sales philosophy into real estate, focusing on education and empowerment over commissions.
4. 🛠️ Built to Educate: Javier founded the New Agent Handbook platform, including masterclasses, a roleplay group, and a farming course. He emphasizes agent development in market knowledge, scripts, professionalism, and implementation—equipping agents with real-world skills brokers often neglect.
5. 🎯 Professionalism = Perception: Javier stresses the importance of dress, detail, and demeanor. He shares how wearing a suit, using premium paper, and paying attention to presentation has completely changed how clients perceive and treat him—and why new agents must consider this.
6. 🔄 Roleplay = Repetition + Results: He runs an inclusive roleplay group for agents to practice market conversations and objection handling. Unlike many groups, his is not ego-driven—it’s about daily reps, refinement, and accessibility to all.
7. 🌱 Mastering Farming: His farming course breaks down how agents can dominate a small market by hyper-focusing on a few blocks. With data and intention, agents can become local experts, control inventory, and build reputations—all without chasing leads all over a city.
8. 📚 Passion for Education: Javier believes knowledge is power, especially in real estate. He trains agents to understand market data, HUD home programs, RPR reports, and real-world selling—not just theory. He wants agents to become sharp, trusted professionals in any room.
9. 🧪 Assume Nothing, Verify Everything: His mantra encourages agents to question surface-level information. From choosing a brokerage to trusting a mentor, Javier teaches that verification is essential to avoiding wasted time and getting real results.
10. 🏛️ Representation and Advocacy: Javier serves on multiple boards and is active in civic issues—from real estate lobbying to getting sidewalks installed in underserved communities. He views leadership as responsibility, not just a title.

1. 45+ minutes of deep tactical and inspirational insight
2. 14-15 agents on his growing team, with 3 more incoming
3. $99/month gives agents full access to coaching, content, and tools
4. 71% of agents sold zero homes in 2024, highlighting a broken system
5. 2,000 homes = one focused territory that could elevate a real estate career

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🌟 Struggling to grow your real estate business or get steady clients? You’re not alone — but there is a solution.

🔥 Real Estate Marketing Implementation is your no-fluff guide to building momentum and attracting clients that stick.

Inside, you'll learn how to:

👉 Build a real marketing plan that works

👉 Attract and keep the right clients

👉 Take action and get real results

👉 Stay accountable so you...

• 🍹 From Bartender to CEO: Zachary Beach left his jobs in bartending and personal training to join his father-in-law’s real estate business—despite having zero experience. Through implementation, mindset shifts, and persistence, Zachary now leads SmartRealEstateCoach.com, a 3x Inc 5000 company.
• 🏡 Creative Financing Explained: Creative financing allows buyers to acquire real estate without banks, large down payments, or personal guarantees. Zach outlines strategies like subject-to deals, owner financing, and how creative financing solves both financial and real estate problems for sellers.
• 📘 Real Estate On Your Terms: The company’s bestselling book explains the fundamentals of buying and selling on terms (a.k.a. creative financing). It includes case studies and is offered for free at wickedsmartbooks.com/jerome2.
• 📞 Cold Calling to Communication Mastery: Zach began by cold calling expired listings. This taught him the essential skill of communicating with sellers—a foundation that drives success in creative real estate investing.
• 🔁 Transforming W-2 Employees into Real Estate Entrepreneurs: The company’s “Genius Model” focuses on:

1. Mindset: Shifting from employee to entrepreneur.
2. Skill Building: Leveraging W-2 experience to excel in real estate.
3. Systems: Implementing long-term processes to build scalable wealth.

• 📈 Adapting to Market Shifts: Zach notes a major uptick in referrals from agents and wholesalers due to rising interest rates and tighter buyer pools. Creative financing allows for deals even when traditional sales stall.
• 🧠 Tailored Real Estate Strategy: Instead of generic advice, Zach emphasizes starting with the end goal and designing the most direct path to get there—often bypassing wholesaling or flipping to go directly into portfolio-building through terms.
• 👩‍🏫 Case Study – Professor to $93K Deal: One student—a law professor at the University of Pennsylvania—joined their program and closed a $93K profit subject-to deal within 60 days, proving the system’s accessibility and potential for professionals with no prior real estate background.

• 3X Inc 5000 Growth: Smart Real Estate Coach has appeared three consecutive times, reflecting its scalable success.
• $93,000 Profit: Achieved by a new student in less than 60 days using subject-to strategy.
• 60 to 100 Million in Control: Zach’s team consistently holds this value in real estate—without traditional bank loans.

• 🎯 A Life-Changing Challenge Sparked a Career: David Radney shares how a church mastermind pushed him to confront fear and write a $1,000 accountability check—leading him to buy his first duplex within two weeks. That spark turned into a 20+ year real estate career.
• 📞 The Power of Prospecting and Practice: David leads free weekly script practice sessions to help agents improve objection handling and confidence. He emphasizes that agents should practice with peers, not clients—"sweat in practice, so you don't bleed in war."
• 🧠 Mindset Shift: List to Last: David highlights how listing gives agents time freedom and income control, allowing dual-career agents to transition into full-time professionals by prioritizing listings over buyer chaos.
• 🎤 From Fearful to Fearless in Public Speaking: Overcoming a crippling fear of public speaking, David credits Toastmasters and life urgency with pushing him to master the stage. He now gets paid to do what once paralyzed him—proof that desire beats fear.
• 📘 Book in Progress – “I Want It More Than I Fear It”: A title that reflects David’s life mantra, born from overcoming fear of public speaking, health struggles, and self-doubt. With support from Jerome Lewis, David is now pushing through and publishing.
• 🚨 Health Scare Turned Wake-Up Call: Diagnosed with type 2 diabetes, David received a blunt warning from his doctor: "Do you want the Reese's, or your feet?" That moment hit hard—reminding him that emotion drives action—and led to life-changing weight loss.
• 🛠️ The PUSH Coaching Framework:
• PUSH = Prospect Until Success Happens
• The program trains agents to master listing presentations, internalize scripts, and close confidently—before ever prospecting.
• Confidence is key. Most agents don’t fear rejection—they fear saying yes and not knowing what to do next.
• 🔄 Real Coaching, Real Results: One success story involved a student who’d been on 10 listing appointments without success. After learning PUSH’s objection-handling script and implementing it, he secured a listing on the spot and broke through his slump.
• ❤️ Embracing the Push: David shares that he both pushes others and allows others to push him. True growth comes from challenge, honesty, and being coachable—a trait he values in both students and sellers.

• 20+ years in real estate, starting with a duplex and growing into coaching.
• 10 unsuccessful appointments turned into a win after just 3 PUSH sessions.
• 2 weekly free script practices (Wednesday evening & Friday morning).
• Over 100 pounds lost after facing diabetes and choosing health.
• 1 defining mantra: "I want it more than I fear it." - David Radney

• 🏠 From Real Estate Success to Rock Bottom: Michael Russell spent 30 years in real estate, owning a successful Century 21 franchise. He witnessed both booming markets and devastating downturns, losing everything—homes, business, marriage—during the 2008 crash.
• 💔 The Emotional Toll of Foreclosures: Mike recalls handling thousands of foreclosures for banks like Fannie Mae and Bank of America. Witnessing over 200 physical lockouts left a lasting emotional impact, motivating him to shift toward compassionate solutions.
• 🤝 Founding Hope for Hardship: Out of personal bankruptcy and deep regret, Mike founded Hope for Hardship—a nonprofit that helps homeowners avoid foreclosure. His mission: offer assistance with mortgage relief, application navigation, and negotiation with banks—completely free.
• 📈 Understanding Foreclosure: Mike explains that foreclosure is the bank reclaiming property as collateral for unpaid debt. It begins with a “Soldier and Sailors” notice and escalates through public filings, legal proceedings, and eventual auction.
• 📆 Timeline & Urgency: The process can unfold over 60-100+ days. But many delay action due to fear, denial, or misinformation. Mike emphasizes the first 45-day window after the initial notice is critical for intervention.
• 🔍 Options to Avoid Foreclosure:
• Reinstatement: Pay back all owed amounts at once (rarely feasible).
• Loan Modification: Often not favorable due to today's higher interest rates.
• Partial Claim Mortgage (for FHA loans): Outstanding balances are moved to a no-interest second mortgage, preserving the original low interest rate.
• Short Sale: Selling for less than owed, now rare due to high market values.
• ⚖️ Your Rights & Legal Protections:
• Right to Cure Notice: Typically gives 90-120 days to fix the issue.
• Federal Bankruptcy: Chapter 13 can pause foreclosure but comes with long-term risks.
• Attorney General Support (in some states): Can delay auctions with proof of sale.
• 📉 Why Bankruptcy Is a Last Resort: Mike shares from personal experience—filing bankruptcy led to a 7-year struggle. He urges exploring all other options before considering it.
• 📞 Importance of Communication: Mike emphasizes: “The bank is not going to chase you—it’s your job to chase the bank.” Proactive contact can halt foreclosure and open up relief options.
• 🛠️ How Hope for Hardship Helps:
• Assists with preparing complete, bank-accepted assistance applications.
• Maintains consistent 3-day follow-ups with lenders.
• Helps clients keep homes, secure trial payment plans, or transition to better options.
• 💬 Healing Through Helping: For Mike, helping others navigate foreclosure is both personal healing and purpose. His goal is to transform from being a “negative inflection point” in people's lives to becoming the reason for their fresh start.

• 200+ lockouts witnessed: Deep emotional exposure to the pain of foreclosure.
• 30-year career: Mike combines experience and empathy to guide clients.
• 70%+ success rate: In helping clients stay in their homes through Hope for Hardship.
• 2.875% mortgage example: Shows why saving low-interest loans is vital.
• $190,000 in equity: One client who hadn’t paid in 3 years still cashed out thanks to appreciation.

• 🎙️ Meet Tiffany Tucker: Jerome Lewis introduces Tiffany Tucker—an associate broker in New Orleans and founder of Confidence to Close, a coaching program helping agents master outbound sales. Her mission is to help agents build confidence, especially in cold calling and closing.
• ✂️ From Salon Owner to Real Estate Boss: Tiffany transitioned from an 18-year salon business to real estate just before COVID. Motivated by the desire to break income ceilings, she dove into real estate, inspired by her cousin’s license journey.
• 💪 Fear as Fuel: Tiffany reframes fear as a tool to drive action. She teaches that confidence isn’t the absence of fear—it’s doing it anyway. Confidence comes from repetition and doing things despite discomfort.
• 📞 Outbound Prospecting is Non-Negotiable: Tiffany believes cold calling is essential for real estate agents. Her method? Don’t overthink—just pick up the phone and dial. Outcome-based thinking kills momentum.
• 🗣️ Selflessness in Sales: Tiffany calls out agents who avoid outreach as selfish, reminding them that even a new agent knows more than the general public. Holding back your expertise robs others of help.
• 👩‍🦰 Women in Real Estate – Own Your Femininity: Tiffany started Women’s Wednesdays, a 7:00 AM meeting space where women are encouraged to pursue their goals without abandoning their femininity. She proudly embraces pink as a symbol of grace, strength, and ambition.
• 💬 Graceful Directness: Tiffany teaches that being direct doesn’t mean being harsh. Tone and timing matter. When done right, directness builds trust, clarity, and confidence—in both the agent and the client.
• 🗣️ Scripts vs. Sincerity: While others rely on elaborate sales scripts, Tiffany teaches agents to ask direct questions and get to the point. "Just ask for the appointment." This style helps clients make informed decisions faster.
• 📘 Confidence to Close – The Book & Program: Tiffany is working on her book and coaching program under the same title. The book was initially due in March but is now publicly committed to being completed by June 17.
• 🎯 Coaching Emphasis – Confidence Over Templates: Her curriculum includes mastering the listing presentation—not just reading from templates, but speaking with conviction. Confidence is what converts.

• 18 years in salon ownership: Tiffany built a successful career before real estate.
• 3-month book deadline extension: From March to June 17, showing public accountability.
• 15+ direct coaching concepts: Including tone control, confidence building, and closing skills.
• 7:00 AM weekly sessions: Women’s Wednesdays start early to empower with consistency.

• 🏠 Meet Joel Miller – 45+ Years of Wisdom: Joel Miller, author and real estate investor since 1978, shares his journey from mobile DJ to owning rental properties, flipping homes, and becoming a hard money lender. His book Build Real Estate Wealth is a 460+ page reference manual packed with 150+ checklists and practical strategies for beginners and experienced investors alike.
• 📘 Why He Wrote the Book: Joel aims to empower readers who think real estate isn't for them—either because they’re too busy, afraid of "toilets and tenants," or just unsure where to start. The book walks through every step from mindset to tax strategy.
• 🧠 Mindset Matters: The biggest hurdle? Thinking you need to know everything before getting started. Joel encourages early action: education removes fear, and progress is made in motion—not perfection.
• 🔧 Tenants vs. Property Management: He distinguishes between tenant management (communication, selection, lease handling) and property maintenance (repairs, contractors). You don’t need to do everything yourself—just know who to call.
• 📉 The ‘IDEAL’ Formula for Real Estate:
• I – Income
• D – Depreciation
• E – Equity growth
• A – Appreciation
• L – Leverage
• This is Joel’s nutshell summary of why real estate is a powerful investment vehicle.
• 📑 Tactical Depth: The book includes checklists for everything—from tenant screening to negotiation tools, financial statements, due diligence, and even literal hand tools needed for basic property work.
• 💼 Hard Money Lending & Mentorship: Though Joel doesn’t offer formal coaching, he mentors local investors through deal walkthroughs and classes. He’s deeply active in landlord associations and teaches Landlord 101 and 201.
• 💡 Tax Advantages of Rentals:
• Depreciation (non-cash write-offs)
• Income isn’t subject to self-employment tax
• Capital gains advantages
• 1031 exchange deferrals
• Step-up basis at inheritance = generational tax shelter
• 🧭 Access & Action: Joel encourages action over analysis-paralysis. Instead of chasing seminar after seminar, buy the book, network locally, and start doing.
• ✨ Legacy of Contribution: Joel’s focus now is providing value—locally through teaching, and nationally through the book. It’s his exclamation mark on a career that’s built wealth, shared wisdom, and changed lives.

• 460+ pages in Build Real Estate Wealth
• 150+ checklists covering every stage of the journey
• 45+ years in real estate
• 100+ house flips since 1991
• 35 years as a mobile DJ alongside his investing career
• 4 social media platforms where Joel shares content: Facebook, Instagram, LinkedIn, X