In this episode of The Player Development Pod, I share the hard truth: our silence is costing us.

Player development roles are being cut across college athletics—not because they’re not valuable, but because the value isn’t being communicated. Coaches and administrators can’t defend what they don’t understand. And too many of us are doing great work in the dark.

That’s why I commissioned a study of over 150 college football player development professionals to see how visible we really are. The results were eye-opening:

• 79% had an updated LinkedIn title

• But only 23% had ever posted about what they do

• 54% updated their Twitter bio

• 44% showed their role on Instagram

In this episode, I react to those findings and challenge everyone in the field to do one thing: Let them know. Let people know what you do, how you do it, and why it matters.

I also break down four key ways to communicate your impact right now:

1. Your Pitch

2. Your Program Details

3. Your Content

4. Your Resume

If you're in player development, this episode is a call to action. No more staying quiet. No more assuming people understand. It's time to speak up—for your athletes, your future, and the field as a whole.
🎯 Take the ScoreApp assessment and join the next Player Development Accelerator: https://edward-jones-po11g9mt.scoreapp.com

-

BOOK - The Player Development Guide: https://amzn.to/4ju6ov3

Player Development Newsletter: https://beyondthefield.substack.com/

Player Development Plan Course: https://btfplayerdevelopmentcourses.thinkific.com/courses/player-development-plan-beginners

About Ed Jones II

Founder | Educator | Culture Builder | Voice of the Player Development Movement

Ed Jones II is a nationally respected authority in player development—known not just for what he does, but for how he builds people. With a career rooted in service, leadership, and transformation, Ed has impacted over 500 student-athletes across Power Five programs, including the University of Houston, the University of Kansas, and Baylor University, where he rose to Assistant Athletic Director.

Today, he is the founder and CEO of Beyond The Field, a pioneering company that equips schools, organizations, and leaders with the structure, strategy, and soul to build intentional off-the-field experiences for athletes. Through assessments, certification programs, high-impact workshops, and strategic consulting, Ed is helping shape the future of athlete development across the country.

He is also the creator of a fast-growing educational ecosystem that includes:

– The Player Development Pod (200+ episodes and counting)

– The Player Development Summit (the leading national event for professionals in the space)

– The Player Development Newsletter (insight and strategy delivered weekly)

– The Player Development Plan Course & Cohorts (a step-by-step blueprint for building programs that matter)

– Three published books, including the bestselling Player Development Guide

What sets Ed apart is his clarity. He doesn’t just speak about change—he builds systems that make it possible. Ed’s work sits at the intersection of education, athletics, and personal growth, and he’s quickly becoming the go-to mind for departments, directors, and decision-makers who want to build better, not just louder.

If you're building a program, a department, or a career in the space of athlete development, there are two types of people:

– Those who have connected with Ed Jones II.

– And those who are about to.

Connect with Ed here: https://www.linkedin.com/in/edjonesii/

-

PLEASE LIKE, SUBSCRIBE, AND SHARE.

Let's Talk Player Development. Email me here: info@btfprogram.com

Visit: https://www.btfprogram.com/

Follow:

Twitter - https://twitter.com/BTF_Program

Instagram - https://www.instagram.com/btf_program/

Facebook - https://www.facebook.com/BTFProgram

Let's Talk Player Development. Email me here: edward@btfprogram.com

Gus Felder on the NCAA House Settlement + The Future of Player Development

In this powerful conversation, Ed Jones II sits down with Gus Felder, Director of Player Development at the University of Nebraska, to break down how the NCAA House Settlement is reshaping college athletics—and what it means for player development professionals, departments, and athletes alike.

We dive deep into:

How Gus first reacted to the settlement announcement

The real risks he sees for athletes in the new paid model

Where player development must now step up

How Nebraska is preparing—and how other schools can do the same

Why mentorship still matters more than money

What athletic departments should never forget in this new era

A powerful message to athletes walking into the “Paid Athlete Era”

Whether you’re a coach, administrator, athlete, or someone working behind the scenes, this is a must-watch as we enter one of the most transformative moments in college sports history.

-

📘 BOOK - The Player Development Guide:

https://amzn.to/4ju6ov3

📰 Player Development Newsletter:

https://beyondthefield.substack.com/

💻 Player Development Plan Course:

https://btfplayerdevelopmentcourses.thinkific.com/courses/player-development-plan-beginners

About Ed Jones II

Founder | Educator | Culture Builder | Voice of the Player Development Movement

Ed Jones II is a nationally respected authority in player development—known not just for what he does, but for how he builds people. With a career rooted in service, leadership, and transformation, Ed has impacted over 500 student-athletes across Power Five programs, including the University of Houston, the University of Kansas, and Baylor University, where he rose to Assistant Athletic Director.

Today, he is the founder and CEO of Beyond The Field, a pioneering company that equips schools, organizations, and leaders with the structure, strategy, and soul to build intentional off-the-field experiences for athletes. Through assessments, certification programs, high-impact workshops, and strategic consulting, Ed is helping shape the future of athlete development across the country.

He is also the creator of a fast-growing educational ecosystem that includes:

– 🎙️ The Player Development Pod (200+ episodes and counting)

– 🎓 The Player Development Summit (the leading national event for professionals in the space)

– 📰 The Player Development Newsletter (insight and strategy delivered weekly)

– 🧭 The Player Development Plan Course & Cohorts (a step-by-step blueprint for building programs that matter)

– 📚 Three published books, including the bestselling Player Development Guide

What sets Ed apart is his clarity. He doesn’t just speak about change—he builds systems that make it possible. Ed’s work sits at the intersection of education, athletics, and personal growth, and he’s quickly becoming the go-to mind for departments, directors, and decision-makers who want to build better, not just louder.

If you're building a program, a department, or a career in the space of athlete development, there are two types of people:

– Those who have connected with Ed Jones II.

– And those who are about to.

🔗 Connect with Ed Jones II

LinkedIn: https://www.linkedin.com/in/edjonesii/

📩 Let's Talk Player Development.

Email: info@btfprogram.com | edward@btfprogram.com

Website: https://www.btfprogram.com/

📱 Follow Beyond The Field

Twitter: https://twitter.com/BTF_Program

Instagram: https://www.instagram.com/btf_program/

Facebook: https://www.facebook.com/BTFProgram

10 Lessons in 10 Years of Player Development | The Player Development Pod

I am FINALLY telling my full player development story.

In this episode, I’m pulling back the curtain on a full decade of work, wins, losses, and lessons in the world of player development. From stepping into my first role at the University of Houston in 2016… to hosting the Player Development Summit and publishing The Player Development Guide in 2025 — every year has brought a powerful lesson.

This episode is personal. It’s reflective. And it’s 100% real.

Here’s a preview of what I cover:

2016 — Impact over Position

2017 — Passion over Title

2018 — Someone’s Always Watching

2019 — Don’t Reinvent the Wheel

2020 — Let the Players Lead

2021 — Relationships Are the Program

2022 — The Real Ones Show Up

2023 — The People Want This Work

2024 — Be the Platform

2025 — Consistency Creates Impact

Whether you're in a player development role, trying to break into the field, or just curious what this work really looks like — this episode is for you.

Player Development Journey Assessment: https://edward-jones-8qvfl4ht.scoreapp.com

Player Development Retreat Inquiry: https://forms.gle/fchDR9xJftBUKKnr6

-

BOOK - The Player Development Guide: https://amzn.to/4ju6ov3

Player Development Newsletter: https://beyondthefield.substack.com/

Player Development Plan Course: https://btfplayerdevelopmentcourses.thinkific.com/courses/player-development-plan-beginners

About Ed Jones II

Founder | Educator | Culture Builder | Voice of the Player Development Movement

Ed Jones II is a nationally respected authority in player development—known not just for what he does, but for how he builds people. With a career rooted in service, leadership, and transformation, Ed has impacted over 500 student-athletes across Power Five programs, including the University of Houston, the University of Kansas, and Baylor University, where he rose to Assistant Athletic Director.

Today, he is the founder and CEO of Beyond The Field, a pioneering company that equips schools, organizations, and leaders with the structure, strategy, and soul to build intentional off-the-field experiences for athletes. Through assessments, certification programs, high-impact workshops, and strategic consulting, Ed is helping shape the future of athlete development around the world.

He is also the creator of a fast-growing educational ecosystem that includes:

– The Player Development Pod (200+ episodes and counting)

– The Player Development Summit (the leading national event for professionals in the space)

– The Player Development Newsletter (insight and strategy delivered weekly)

– The Player Development Plan Course & Cohorts (a step-by-step blueprint for building programs that matter)

– Three published books, including the bestselling Player Development Guide

What sets Ed apart is his clarity. He doesn’t just speak about change—he builds systems that make it possible. Ed’s work sits at the intersection of education, athletics, and personal growth, and he’s quickly becoming the go-to mind for departments, directors, and decision-makers who want to build better, not just louder.

If you're building a program, a department, or a career in the space of athlete development, there are two types of people:

– Those who have connected with Ed Jones II.

– And those who are about to.

Connect with Ed here: https://www.linkedin.com/in/edjonesii/

-

PLEASE LIKE, SUBSCRIBE, AND SHARE.

Let's Talk Player Development. Email me here: info@btfprogram.com

Visit: https://www.btfprogram.com/

Follow:

Twitter - https://twitter.com/BTF_Program

Instagram - https://www.instagram.com/btf_program/

Facebook - https://www.facebook.com/BTFProgram

Let's Talk Player Development. Email me here: info@btfprogram.com

🔥 Emergency Episode: The NCAA House Settlement Just Changed EVERYTHING. Here's What It Means for Player Development.

In this raw and unfiltered solo episode, I break down the real impact of the NCAA House Settlement — not from a legal or financial angle, but from the heart of player development.

I discuss the three major pillars of this historic change:

💰 Back Pay for former athletes and why it matters

📈 The revenue-sharing model that could shake up entire athletic departments

⚠️ Cuts to staff, academics, and athlete support programs — including player development

🏈 The shift from 120 to 105 players in college football and what that means for student-athlete experience

This is a must-listen if you're:

A player development professional

A coach or administrator trying to make sense of what’s next

An athlete wondering what these changes mean for your support system

This isn't a rant. It's a real, thoughtful conversation from someone who's been in the trenches of athlete care and development. The game is changing — are we ready?

🧠 Listen in and let’s talk about where we go from here.

🎧 Subscribe to the Player Development Pod for more insights.

📘 Grab my new book The Player Development Guide here: https://www.btfprogram.com/btf-program-resources/p/the-player-development-guide

-

BOOK - The Player Development Guide: https://www.btfprogram.com/btf-program-resources/p/the-player-development-guide

Player Development Newsletter: https://beyondthefield.substack.com/

About Ed Jones II

Who? Ed Jones. Ed is a player development nerd who served in the player development role for University of Houston, University of Kansas, and Baylor University football teams rising to the role of assistant athletic director. Ed has now since transitioned into the role of founder and CEO of Beyond The Field, where he helps impactful people create player development plans.

In addition to being the founder of Beyond The Field, Ed is a two-time author, speaker, creator of The Player Development Pod, The Player Development Conference, The Player Development Newsletter, and the Beginners Guide to Player Development Course. Ed has also facilitated multiple Player Development Guide cohorts.

Connect with Ed here: https://www.linkedin.com/in/edjonesii/

-

PLEASE LIKE, SUBSCRIBE, AND SHARE.

Let's Talk Player Development. Email me here: info@btfprogram.com

Visit: https://www.btfprogram.com/

Follow:

Twitter - https://twitter.com/BTF_Program

Instagram - https://www.instagram.com/btf_program/

Facebook - https://www.facebook.com/BTFProgram

The countdown is over — the 2025 Player Development Summit is HERE! In this special episode, Edward Jones II shares his final thoughts before the doors open on the biggest player development event in the country.

Get a behind-the-scenes look at what’s coming:

✅ The full 3-day summit schedule

✅ Why the Friday night networking event will be unforgettable

✅ Can’t-miss speakers and game-changing panels

✅ Shoutouts to our amazing sponsors, student team, and volunteers

✅ A powerful thank you to the Brain Tank

✅ And the real reason this moment matters for the entire field of athlete development

🎟️ Haven’t registered yet? This is your sign. Join us in Kansas City:

👉 https://www.btfprogram.com/pdsummit/p/2025-player-development-summit-ticket

📘 Grab your copy of The Player Development Guide:

👉 https://amzn.to/4muwO2C

📘 Grab your SIGNED copy of The Player Development Guide:

👉 https://www.btfprogram.com/btf-program-resources/p/the-player-development-guide-signed

💬 Drop a comment and let us know what you’re most excited for — or your biggest takeaway after attending.

-

Join our Player Development Community: https://btfplayerdevelopmentcourses.thinkific.com/communities/Q29tbXVuaXR5LTE4NDM1OQ==

Player Development Newsletter: https://beyondthefield.substack.com/

About Ed Jones II

Who? Ed Jones. Ed is a player development nerd who served in the player development role for University of Houston, University of Kansas, and Baylor University football teams rising to the role of assistant athletic director. Ed has now since transitioned into the role of founder and CEO of Beyond The Field, where he helps impactful people create player development plans.

In addition to being the founder of Beyond The Field, Ed is a two-time author, speaker, creator of The Player Development Pod, The Player Development Conference, The Player Development Newsletter, and the Beginners Guide to Player Development Course. Ed has also facilitated multiple Player Development Guide cohorts.

Connect with Ed here: https://www.linkedin.com/in/edjonesii/

-

PLEASE LIKE, SUBSCRIBE, AND SHARE.

Let's Talk Player Development. Email me here: info@btfprogram.com

Visit: https://www.btfprogram.com/

Follow:

Twitter - https://twitter.com/BTF_Program

Instagram - https://www.instagram.com/btf_program/

Facebook - https://www.facebook.com/BTFProgram

Let's Talk Player Development. Email me here: info@btfprogram.com

The sessions at the 2025 Player Development Summit will be fire — but the city of Kansas City takes the experience to another level.

In this episode, Ed Jones II breaks down why KC was intentionally chosen as the Summit’s home and what makes it the perfect backdrop for growth, connection, and community. From elite BBQ and rich culture to championship energy and real relationship-building moments, this episode previews everything attendees can expect beyond the sessions.

If you’ve never been to Kansas City, this will get you excited. If you have — you already know.

🎧 Tap in and get ready to experience the Summit and the city.

-

📍 Location: Kansas City, MO

📅 Dates: May 29–31, 2025

🎟️ Register now: https://www.btfprogram.com/pdsummit/p/2025-player-development-summit-ticket

🏙️ 2025 Player Development Summit Information: https://beyond-the-field-player-development.kit.com/25pdsummit

🤝 Sponsorship Information: https://www.canva.com/design/DAGKqv3TTco/C7gf3RPBcHnEaXYuvaalCQ/edit?utm_content=DAGKqv3TTco&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

🔗 Helpful Links:

👉 Download Player Development101 HERE: https://beyond-the-field-player-development.kit.com/pd101

👉 Subscribe to the Player Development Newsletter: https://beyondthefield.substack.com/

👉 Join the Player Development Community: https://btfplayerdevelopmentcourses.thinkific.com/communities/Q29tbXVuaXR5LTE4NDM1OQ==

💬 Have questions about the Summit? Drop them in the comments or DM me — I’m happy to help.

📢 Know someone who needs to be there? Share this video with them!

About Ed Jones II

Who? Ed Jones. Ed is a player development nerd who served in the player development role for University of Houston, University of Kansas, and Baylor University football teams rising to the role of assistant athletic director. Ed has now since transitioned into the role of founder and CEO of Beyond The Field, where he helps impactful people create player development plans.

In addition to being the founder of Beyond The Field, Ed is a two-time author, speaker, creator of The Player Development Pod, The Player Development Conference, The Player Development Newsletter, and the Beginners Guide to Player Development Course. Ed has also facilitated multiple Player Development Guide cohorts.

Connect with Ed here: https://www.linkedin.com/in/edjonesii/

-

PLEASE LIKE, SUBSCRIBE, AND SHARE.

Let's Talk Player Development. Email me here: info@btfprogram.com

Visit: https://www.btfprogram.com/

Follow:

Twitter - https://twitter.com/BTF_Program

Instagram - https://www.instagram.com/btf_program/

Facebook - https://www.facebook.com/BTFProgram

Let's Talk Player Development. Email me here: info@btfprogram.com

What started as a simple idea — a Zoom link and a belief — has grown into a national movement.

The Player Development Summit began virtually in 2022, created to unite professionals who serve athletes off the field. No big sponsors. No flashy production. Just real people, real conversations, and a vision that mattered.

Fast forward to today:

📍 We're now hosting a three-day in-person Summit in Kansas City, May 29–31, 2025 — with speakers representing the NFL, NBA, NCAA, WNBA, MLS, and more.

This video takes you behind the evolution:

💻 The virtual beginnings that sparked momentum

🤝 The powerful shift from reach to real connection

🏙️ Why Kansas City is the perfect home

📈 How this event scaled with heart, not hype

🧠 And why the mission never changed

-

If you’ve ever wanted to see what it really looks like to build something from the ground up — community-first, impact-focused, and purpose-driven — this is the story.-

📍 Location: Kansas City, MO

📅 Dates: May 29–31, 2025

🎟️ Register now: https://www.btfprogram.com/pdsummit/p/2025-player-development-summit-ticket

🏙️ 2025 Player Development Summit Information: https://beyond-the-field-player-development.kit.com/25pdsummit

🤝 Sponsorship Information: https://www.canva.com/design/DAGKqv3TTco/C7gf3RPBcHnEaXYuvaalCQ/edit?utm_content=DAGKqv3TTco&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

🔗 Helpful Links:

👉 Download Player Development101 HERE: https://beyond-the-field-player-development.kit.com/pd101

👉 Subscribe to the Player Development Newsletter: https://beyondthefield.substack.com/

👉 Join the Player Development Community: https://btfplayerdevelopmentcourses.thinkific.com/communities/Q29tbXVuaXR5LTE4NDM1OQ==

2023 Player Development Conference: https://youtu.be/hjiw88PEhjk

💬 Have questions about the Summit? Drop them in the comments or DM me — I’m happy to help.

📢 Know someone who needs to be there? Share this video with them!

About Ed Jones II

Who? Ed Jones. Ed is a player development nerd who served in the player development role for University of Houston, University of Kansas, and Baylor University football teams rising to the role of assistant athletic director. Ed has now since transitioned into the role of founder and CEO of Beyond The Field, where he helps impactful people create player development plans.

In addition to being the founder of Beyond The Field, Ed is a two-time author, speaker, creator of The Player Development Pod, The Player Development Conference, The Player Development Newsletter, and the Beginners Guide to Player Development Course. Ed has also facilitated multiple Player Development Guide cohorts.

Connect with Ed here: https://www.linkedin.com/in/edjonesii/

-

PLEASE LIKE, SUBSCRIBE, AND SHARE.

Let's Talk Player Development. Email me here: info@btfprogram.com

Visit: https://www.btfprogram.com/

Follow:

Twitter - https://twitter.com/BTF_Program

Instagram - https://www.instagram.com/btf_program/

Facebook - https://www.facebook.com/BTFProgram

It’s not just about showing up — it’s about showing up intentionally.

The 2025 Player Development Summit will be three days packed with energy, connection, and powerful conversations.

But the people who get the most out of it — the ones who leave with momentum, relationships, and next steps — are the ones who show up with a plan.

So here’s your guide to making this more than just a conference.Here’s how you make it an experience that transforms your year.

-

📍 Location: Kansas City, MO

📅 Dates: May 29–31, 2025

🎟️ Register now: https://www.btfprogram.com/pdsummit/p/2025-player-development-summit-ticket

🏙️ 2025 Player Development Summit Information: https://beyond-the-field-player-development.kit.com/25pdsummit

🤝 Sponsorship Information: https://www.canva.com/design/DAGKqv3TTco/C7gf3RPBcHnEaXYuvaalCQ/edit?utm_content=DAGKqv3TTco&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

🔗 Helpful Links:

👉 Download Player Development101 HERE: https://beyond-the-field-player-development.kit.com/pd101

👉 Subscribe to the Player Development Newsletter: https://beyondthefield.substack.com/

👉 Join the Player Development Community: https://btfplayerdevelopmentcourses.thinkific.com/communities/Q29tbXVuaXR5LTE4NDM1OQ==

💬 Have questions about the Summit? Drop them in the comments or DM me — I’m happy to help.

📢 Know someone who needs to be there? Share this video with them!

About Ed Jones II

Who? Ed Jones. Ed is a player development nerd who served in the player development role for University of Houston, University of Kansas, and Baylor University football teams rising to the role of assistant athletic director. Ed has now since transitioned into the role of founder and CEO of Beyond The Field, where he helps impactful people create player development plans.

In addition to being the founder of Beyond The Field, Ed is a two-time author, speaker, creator of The Player Development Pod, The Player Development Conference, The Player Development Newsletter, and the Beginners Guide to Player Development Course. Ed has also facilitated multiple Player Development Guide cohorts.

Connect with Ed here: https://www.linkedin.com/in/edjonesii/

-

PLEASE LIKE, SUBSCRIBE, AND SHARE.

Let's Talk Player Development. Email me here: info@btfprogram.com

Visit: https://www.btfprogram.com/

Follow:

Twitter - https://twitter.com/BTF_Program

Instagram - https://www.instagram.com/btf_program/

Facebook - https://www.facebook.com/BTFProgram

Let's Talk Player Development. Email me here: info@btfprogram.com