Most businesses waste money on marketing without realizing it. They focus on getting attention but fail to convert that attention into actual sales.

In this episode of King Moves, Ethan and Justin continue breaking down Dan Kennedy’s 10 Rules for Direct Response Marketing—covering the final five commandments that separate successful marketers from those who just burn cash.

They reveal why strong copywriting, relentless follow-up, and data-driven decisions are the key to making your marketing actually work. If you're tired of guesswork and ready to see real results, this episode is for you.

• How to follow up effectively without annoying your leads
• How to write sales copy that grabs attention and drives action
• How to stop marketing based on opinions and focus on results
• How to build thick skin and take massive action in business
• How to implement these rules in any industry, no matter what you sell

• Why is one-step marketing a losing strategy?
• How many touchpoints does it really take to convert a customer?
• What makes sales copy stand out in a crowded market?
• Why do most businesses fail at marketing?
• How can you stop caring about opinions and focus on results?

🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!