In this episode ofThe Life of KG,the tables have turned! This time,Emily takes over as guest host to interview me, Katie Godfrey, about myjourney from salon owner to business mentor and entrepreneur.

Inside This Episode, We Chat About:
- How I built mysalon, academy, and product line – and made them passive income streams.

- Why I transitioned fromworking IN my business to working ON my business
- The highs and lows ofcoaching and consulting in the beauty industry
- Lessons learned fromburnout, boundaries, and business growth
- Myupcoming book launch!
- Personal revelations, mindset shifts, andthe impact of my trip to Bali

This episode is packed with real talk, personal growth insights, and business strategies that every beauty entrepreneur needs!

📢BIG ANNOUNCEMENT:
My book is launching onApril 14th – a completebusiness roadmap for beauty entrepreneurs. Think of it asa year’s worth of coaching in one book! Join thewaitlist now so you don’t miss the launch day offer!

✉️Join the waitlist for my book

Get your Brow & Lash growth serum here!

Tag me on Instagram@kg_katiegodfreyif you loved this episode! 💖

RETAIL LASH & BROW GROWTH SERUM HERE

JOIN THE WAITLIST FOR MY BOOK HERE

This week onThe Life of KG, I’m sitting down withKaren Harvey-Conran, a powerhouse in the beauty industry who transitioned fromteaching business and economics to running her own permanent makeup clinic!

Karen’s story is one ofbold decisions, resilience, and reinvention,proving it’snever too late to chase your passion and build a business you love.

- How Karen went fromassistant headteacher to beauty entrepreneur
- The challenges (and wins!) ofstarting a business later in life
- Whynetworking & branding were key to building her successful client base

- The power ofbusiness mentorship and investing in growth
- How she’s nowhelping others launch successful PMU businesses

Plus, we talk aboutpricing strategies, marketing beyond Instagram, and why taking risks pays off.

If you’ve ever dreamed of making a big career change or growing your beauty business, this episode is for you!

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PLEASE JOIN MY BOOK WAITLIST HERE

RETAIL THE KG LASH & BROW SERUM HERE

In this must-listen episode of The Life of KG, I sit down with the incredible Emily Booroff, from Social Climbers, a TikTok-focused digital marketing agency.

Emily’s story is a rollercoaster ride of resilience, risk-taking, and reinvention, from retail and corporate roles across the globe to launching and scaling multiple businesses. But the real gold in this episode? Her game-changing TikTok tips that could revolutionise your approach to social media marketing.What You'll Learn in This Episode: - Emily’s jaw-dropping journey from retail to running multiple businesses - The biggest mistakes people make on TikTok and how to avoid them - Why consistency is key (and how often you REALLY need to post) - The TikTok algorithm hacks that will get your content seen - How TikTok Shop is changing the game for product-based businesses - Why most people overthink social media (and how to simplify your strategy) Whether you're a beauty business owner, product seller, or aspiring content creator, this episode is PACKED with no-nonsense, actionable strategies to help you leverage TikTok for visibility and sales. If you love this episode, share it and tag me on Instagram@kg_katiegodfreyYou can follow Emily over at@socialclimberscollectiveon IG https://www.social-climbers.com/

JOIN MY BOOK WAITLIST HERE

In this inspiring episode of The Life of KG, I sit down with Shaz, the incredible entrepreneur and founder of Sleek Marketing. Shaz shares her journey from a chaotic childhood, navigating multiple moves and challenges, to building a thriving digital marketing agency. She reveals how her passion for organic marketing, coupled with a relentless drive, helped her transform her life and achieve incredible business success. We discuss: - Shaz’s tumultuous upbringing, including moving between countries and overcoming early financial struggles. - How she juggled being a single mum, mounting debt, and a stressful corporate career while pursuing her dreams. - The bold investment in a course that completely changed her career path and helped her create a sustainable income. - Why mindset and perseverance are the keys to long-term success. - Top strategies for lead generation, selling on Instagram, and making the most of DMs. - The importance of testing marketing strategies organically before diving into paid ads. - How to build an audience that converts and why small, engaged audiences can be more powerful than large followings. - Why your website and email list are the most critical assets for your business growth. Actionable Tips: - Sell daily on Instagram Stories to engage your audience and drive sales. - Test your messaging organically before scaling with paid ads. - Focus on building trust in your DMs with genuine, conversational outreach. - Prioritise your email list and SEO efforts to secure long-term, sustainable growth. - Treat marketing like dating, build relationships before going in for the sale. Connect with Shaz: Instagram: @sleekmarketing 🎧 Love this episode? Share it! Screenshot your phone, tag me (@kg_katiegodfrey) and Shaz (@sleekmarketing), and help spread the word. Thank you for listening, and see you next time on The Life of KG!

Join The Book Waitlist Here In this lively and inspiring episode of The Life of KG, I’m joined by three of my incredible business friends, Kat, Shaz, and Kayleigh. Together, we dive into the power of building strong friendships and support networks in business, embracing messy action, and the unforgettable adventures we’ve shared during mastermind retreats. From belly laughs to life-changing moments, we unpack how stepping out of your comfort zone can lead to personal and professional growth. We also share the importance of surrounding yourself with like-minded individuals who truly get the entrepreneurial journey. Here’s what to expect in this episode: The Girl Gang Effect: How friendships can uplift, motivate, and support you through life’s ups and downs. Retreat Stories: Hilarious and heartwarming tales from our time in Marbella, including chaotic road trips and unforgettable bonding moments. Messy Action = Success: Why starting before you’re ready and taking imperfect steps is the key to achieving your goals. Overcoming Fear: Our journeys of leaving corporate jobs, pivoting careers, and chasing our dreams despite uncertainty. Authenticity in Business: How showing up as your true self can attract your dream clients and build a brand you love. This episode is packed with laughs, relatable moments, and actionable advice to inspire you to embrace the beautiful chaos of entrepreneurship. Follow My Guests: Kat – Skin Clinic Owner and Mentor | Instagram: @KatMartinltd Shaz – Digital Marketing Expert and Mentor | Instagram: @Sleekmarketing Kayleigh – Positive Psychology Coach and Speaker | Instagram: @Kayleigh.wilson.222 Join the Conversation: We’d love to hear your thoughts on this episode! Share your biggest takeaway and tag us on Instagram @kg_katiegodfrey Don’t Forget: 👉 Join the waitlist for my upcoming book, launching this April! 👉 Share this episode with your friends, leave a review, and subscribe so you don’t miss future episodes.

FIND OUT MORE ABOUT KATIE'S BUSINESS RETREATS HERE

In this episode of The Life of KG, Katie sits down with Kat Martin, owner of The Face Tonic Skin Clinic and a mentor specialising in subscriptions and skin transformation businesses. Kat shares her inspiring journey from a high-pressure corporate career in recruitment to building a thriving skin clinic and coaching business. What You'll Learn in This Episode: - The pivotal moments that led Kat to leave the corporate world for the beauty industry. - How she turned her passion for skin health into a business that transforms lives. - The power of subscriptions: how Kat implemented a skin membership model that generates consistent monthly revenue of £12,000. - Lessons on embracing strengths, delegating effectively, and growing a team. - Why every beauty business should focus on nurturing loyal clients while staying profitable. - Kat’s insights on balancing work, motherhood, and a recent divorce, while rediscovering her identity and purpose. Key Takeaways: “Every beauty business needs a subscription model; it’s a game changer for steady income and client loyalty.” “Success isn’t just about making money, it’s about creating value and unforgettable client experiences.” “When you hire the right people and build strong systems, you can grow your business without losing your freedom.” Follow Kat: Instagram (Skin Clinic): @thefacetonic Instagram (Mentoring): @katmartinltd Follow Katie: Instagram: @kg_katiegodfrey Website: www.kgbusinessmentor.com

Come To Marbs In June With Katie Godfrey

In this powerful episode, KG welcomes Lottie, a 21-year-old lash artist and academy owner, who shares her incredible journey of resilience, growth, and success. From navigating a difficult childhood, mental health struggles, and personal battles to becoming a thriving beauty entrepreneur, Lottie’s story is one of grit and determination. She opens up about how she overcame her darkest moments, learned to embrace her unique qualities, and built a successful beauty business. Whether you’re someone battling challenges or a budding entrepreneur looking for inspiration, this episode is packed with motivation and actionable advice.

Key Topics Discussed:

• Mental Health & Resilience: Lottie’s personal battles with mental health, her journey to recovery, and the role of her support system.

• Living with Autism, ADHD, and Dyslexia: How she turned these conditions into her superpowers and embraced them as part of her identity.

• Starting in Beauty: From £1 lash sets in her parents’ living room to owning a thriving lash academy.

• Overcoming Stereotypes: Defying societal expectations and breaking the mold as a young entrepreneur.

• Advice for Aspiring Lash Artists: Lottie’s tips on building clientele, practicing patience, and continuing professional development.

• The Power of Education: Her journey into training and why teaching others is more about passion than profit.

Memorable Quotes:

• “Define the stereotype—your path doesn’t have to fit the mold to be successful.”

• “It’s not about how you start; it’s about how much effort you’re willing to put in to achieve your goals.”

• “You don’t need to be a unicorn at lashes on day one. Keep practicing, and you’ll get there.”

Lottie’s Instagram: @beautybylottie_x

Lottie’s TikTok: @bylottie_x

Join the Conversation: Have Lottie’s story or tips inspired you? Share your thoughts and tag @kg_katiegodfrey

Thank you to our sponsor:

Diso Dissolvable Supplements https://mydiso.com/

Code for 10% off - KG10

JOIN A KG BUSINESS RETREAT

In this candid and eye-opening episode, KG and Amy dive deep into the world of industry awards, sharing their personal experiences, frustrations, and successes. Whether you’re an awards enthusiast or someone who questions their legitimacy, this episode offers insights into how awards can impact your business, brand awareness, and personal growth.

The duo discusses what makes an award worth applying for, the importance of strategy behind applications, and the red flags to watch out for when considering industry accolades. Plus, KG shares tips for crafting standout award applications and explains how to avoid the traps of ego-driven awards.

Key Takeaways:

• The Purpose of Awards: Understanding whether awards serve your business goals or personal branding, and why a clear strategy is essential.

• Legitimate vs. Money-Making Awards: How to spot the difference and avoid falling into the trap of paying for accolades that don’t add value.

• Red Flags: Why some awards are becoming overly commercialised and how blind judging can add credibility.

• Team Building: Using award events as a team celebration and morale booster, even if you don’t win.

Memorable Quotes:

• “It’s not about the ego or status; it’s about building brand awareness and showing your clients you’re at the top of your game.”

• “Be honest and raw in your applications—judges love a story of perseverance and growth.”

• “Not all awards are created equal. Do your research and make sure the ones you enter align with your values and goals.”

Resources Mentioned:

Free PDF on Legitimate Awards: KG has compiled a list of awards she believes are credible and worth pursuing. DM her on Instagram to receive your copy.

Join the Conversation:

What’s your take on awards in the beauty industry? Are they worth it or overrated? Share your thoughts and tag @kg_katiegodfrey

Thank you to our sponsor:

Diso Dissolvable Supplements

https://mydiso.com/

Code for 10% off - KG10