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In this inspiring episode of The Life of KG, I sit down with Shaz, the incredible entrepreneur and founder of Sleek Marketing. Shaz shares her journey from a chaotic childhood, navigating multiple moves and challenges, to building a thriving digital marketing agency. She reveals how her passion for organic marketing, coupled with a relentless drive, helped her transform her life and achieve incredible business success. We discuss: - Shaz’s tumultuous upbringing, including moving between countries and overcoming early financial struggles. - How she juggled being a single mum, mounting debt, and a stressful corporate career while pursuing her dreams. - The bold investment in a course that completely changed her career path and helped her create a sustainable income. - Why mindset and perseverance are the keys to long-term success. - Top strategies for lead generation, selling on Instagram, and making the most of DMs. - The importance of testing marketing strategies organically before diving into paid ads. - How to build an audience that converts and why small, engaged audiences can be more powerful than large followings. - Why your website and email list are the most critical assets for your business growth. Actionable Tips: - Sell daily on Instagram Stories to engage your audience and drive sales. - Test your messaging organically before scaling with paid ads. - Focus on building trust in your DMs with genuine, conversational outreach. - Prioritise your email list and SEO efforts to secure long-term, sustainable growth. - Treat marketing like dating, build relationships before going in for the sale. Connect with Shaz: Instagram: @sleekmarketing 🎧 Love this episode? Share it! Screenshot your phone, tag me (@kg_katiegodfrey) and Shaz (@sleekmarketing), and help spread the word. Thank you for listening, and see you next time on The Life of KG!