What if launching your idea didn’t require a fancy funnel, perfect course, or massive audience? In this episode of the Health and Wellness Marketing Show, Uli Iserloh talks with launch strategist Robby Fowler about how to bring your ideas to life with confidence, simplicity, and strategic precision. Robby breaks down the process of seed launching – validating your offer before building it – and how to turn your knowledge into a productized service, framework, or program that people/patients actually want to buy. If you’ve ever felt stuck in “forever building mode,” or overwhelmed by how to get your idea into the world, this episode will show you a stress-free way to start small, test fast, and launch smart. Listen To Learn:

• Discover how to validate and launch your idea without overbuilding or wasting months on untested content.
• Learn the basics of a “seed launch,” including how to sell before you build – and why going live (even with 5 people!) can be your best first move.
• Understand the biggest mistakes most people make when launching (like worrying about platforms or cameras) and how to avoid them.
• Find out how to structure a simple, effective offer using your expertise – and how to price and position it with clarity and confidence.
• Explore strategies for stress-free launches, including when to offer refunds, how to gather testimonials, and how to use feedback to refine your offer.

• “Never launch alone – because launching is hard, but you don’t have to go it alone.” (00:40 | Robby Fowler)
• “The market doesn’t reward ideas – it rewards executed offers that solve a real problem.” (08:39 | Robby)
• “If you can’t sell it to your top 10 fans, it’s unlikely to work in the cold market.” (27:45 | Robby)
• “You get paid to validate your idea before building it – and that changes everything.” (24:01 | Uli)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Robby Fowler

Website: https://robbyf.com/ LinkedIn: https://www.linkedin.com/in/robbyfowler/ Facebook: https://www.facebook.com/robbyfcom/ Instagram: https://www.instagram.com/rfowler/

What if the true transformation in healthcare starts with reimagining what’s possible beyond “fine”? In this powerful episode of the Health and Wellness Marketing Show, Uli Iserloh speaks with Dr. Meghan Walker – naturopathic doctor, entrepreneur, and author of the book Impact Medicine – about how the future of medicine lies not in treating sickness, but in empowering potential. Together, we explored the “Line of Fine,” the rise of consumer-led transformation, and how practitioners can create scalable care models that serve both their patients and their own purpose. If you’ve ever felt like the traditional system doesn’t match your vision for real healthcare, this episode will reignite your passion and give you a framework to lead the future of medicine. Listen To Learn:

• Discover the “Line of Fine” framework and why our current sick-care model fails to help patients reach their health potential.
• Learn how to build practices that deliver transformation – not just transactions – through scalable, impact-driven care.
• Understand why patients are already driving a new healthcare economy by seeking solutions outside the traditional system.
• Find out how to structure your offerings to meet people where they are – starting with free content, into DIY tools, and leading to high-touch care.
• Explore future trends in health like bioenergetic medicine, group programs, and leveraging digital tools to improve access and reduce burnout.

Quotes:

• “Fine is the standard of care – and that’s the problem.” (03:15 | Dr. Meghan Walker)
• “Impact medicine is about building a healthcare system on the other side of the line of fine—one that leads people toward their full potential.” (09:45 | Dr. Walker)
• “Not every patient wants to work with you 1-on-1 out of the gate – and that’s okay.” (15:12 | Dr. Walker)
• “When people get their health back, they can change the world.” (27:21 | Dr. Walker)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect with Dr. Meghan Walker

Website: https://meghanwalker.com/ Podcast: https://podcasts.apple.com/us/podcast/impact/id1212507113?mt=2 Facebook: https://www.facebook.com/drmeghanwalker/ Instagram: https://www.instagram.com/drmeghanwalker/ Facebook Group: Impact Money Club https://www.facebook.com/groups/impactmoneyclub TikTok: https://www.tiktok.com/@drmeghanwalker Get Meghan Walker’s book Impact Medicine

What if your practice culture helped you avoid burnout – and brought more joy to medicine? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Dr. Lara Salyer to explore how practitioners can design a “flow-channeled culture” that supports well-being, creativity, and sustainable success. Drawing from neuroscience, flow research, and her own experience in functional medicine, Dr. Lara shares her AHA framework and practical ways to reclaim autonomy, reduce overwhelm, and bring purpose back into your practice. If you’ve ever felt drained or disconnected in your work, this episode will show you how to find your spark again—and create a culture that supports everyone involved. Listen To Learn:

• Discover how creating a “catalyst culture” built around flow and psychological safety can reduce burnout and improve patient outcomes.
• Learn Dr. Lara’s AHA framework – Anchor, Highlight, Activate – for reversing burnout and aligning your practice with your personal values.
• Understand why solo practitioners and small teams must prioritize emotional embodiment, energy alignment, and systemization to thrive.
• Find out how switching from packages to memberships can create healthier dynamics, more predictable revenue, and better results for patients.
• Uncover why documenting simple SOPs – even if you're a team of one – can drastically reduce cognitive load and increase efficiency.

Quotes:

• “Flow is the opposite of burnout – it’s where clarity, creativity, and calm live.” (03:05 | Dr. Lara Salyer)
• “We can’t keep doing what we’re doing in healthcare and expect different results.” (10:01 | Dr. Lara)
• “Success isn’t always about outcomes – it’s about how you show up and what you can control.” (17:45 | Dr. Lara)
• “Write things down – even if it’s just for you. SOPs aren’t just for teams; they’re for your brain.” (28:18 | Dr. Lara)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect with Dr. Lara Salyer

Instagram: https://instagram.com/drlarasalyer Facebook: https://facebook.com/drlarasalyer Linked-In: https://www.linkedin.com/in/drlarasalyer/ TikTok: https://www.tiktok.com/@creativity.doctor Website: https://drlarasalyer.com

Are you struggling to create videos that truly connect with your audience?

In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Ryan Koral, a seasoned video strategist and founder of Tell Studios, to discuss how healthcare professionals can leverage video marketing effectively. Ryan shares expert insights on storytelling, content creation, and how to make engaging videos without expensive equipment.

If you're a practitioner or business owner looking to create more compelling videos that attract and retain patients, this episode is for you!

• Discover why video is one of the most powerful tools for building trust and authority in your market.
• Learn how to craft compelling stories that captivate your audience and drive engagement.
• Understand the key ingredients of high-quality video content—even if you're on a budget.
• Find out how to overcome the fear of being on camera and develop a natural, confident presence.
• Explore strategies for repurposing video content across multiple platforms for maximum reach and impact.

• “Great video content isn’t about perfection—it’s about authenticity and connection.” (05:12 | Ryan Koral)
• “Your story is what makes you unique—lean into it, and your audience will respond.” (14:37 | Ryan Koral)
• “People don’t buy what you do, they buy why you do it. Video is the best way to communicate your why.” (22:58 | Ryan Koral)
• “A single well-crafted video can work for you 24/7, helping you attract and educate patients effortlessly.” (31:21 | Ryan Koral)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Ryan Koral:

Website: https://www.tellstudios.com/ Instagram: https://www.instagram.com/ryankoral/ Linkedin: https://www.linkedin.com/in/ryankoral/ Facebook: https://www.facebook.com/ryankoral X: https://x.com/ryankoral

What if success wasn’t just about what you do, but who you become?

In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Billy Sticker, founder of Chirocandy and host of The Blessed Entrepreneur podcast.

Billy shares his DEA Framework – a powerful three-step formula for achieving success in business, relationships, and personal growth. He also reveals why most people get stuck and how shifting your mindset can unlock new levels of achievement.

If you’re ready to stop struggling and start thriving, this episode will give you the clarity and confidence to take action!

• Discover the DEA Framework—Desire, Expectation, and Action—and how it shapes long-term success.
• Learn why you don’t get what you desire—you get what you expect, and how to shift your mindset accordingly.
• Understand why taking action, even before you feel ready, is the key to becoming the person who achieves success.
• Find out how social proof and testimonials can be the missing ingredient in your business growth.
• Explore the biggest mistakes entrepreneurs make when building a business—and how to avoid them.

• “You don’t get what you desire, you get what you expect.” (05:40 | Billy)
• “Success isn’t about what you do—it’s about who you become in the process.” (03:02 | Billy)
• “If they can do it, I can do it. The key is belief.” (06:57 | Billy)
• “Marketing isn’t about selling—it’s about starting a relationship.” (15:00 | Billy)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Billy Sticker

Website: https://chirocandy.com/ Instagram: https://www.instagram.com/thebillysticker/ Linkedin: https://www.linkedin.com/in/billysticker/ Facebook: https://www.facebook.com/billysticker/ Youtube: https://www.youtube.com/@BillySticker Amazon: http://billysticker.com/amazon

What’s holding you back from living a truly fulfilled life? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Tony Grebmeier, serial entrepreneur, mentor, and creator of the Be Fulfilled Journal, to discuss the hidden drivers and drainers that shape long-term success. Tony shares his powerful personal journey—from hitting rock bottom to finding deep personal and professional fulfillment—and the mindset shifts that helped him break through. If you’re feeling stuck, unfulfilled, or simply want to maximize your potential, this episode will challenge you to rethink your approach to success.

• Discover the difference between drivers that propel you forward and drainers that hold you back—and how to identify them in your life.
• Learn why excuses keep people trapped and the mindset shift needed to break free from them.
• Understand the power of accountability, mentorship, and surrounding yourself with the right people.
• Find out how small daily habits, journaling, and self-reflection can create long-term success.
• Explore Tony’s personal story of overcoming rock bottom and how it shaped his mission to help others find fulfillment.

• “You either let your past pull you back, or you find something in front of you to pull you forward.” (04:28 | Tony)
• “Excuses are just insecurities disguised as reasons.” (08:16 | Tony)
• “Your success is determined by what you tolerate—identify and remove the drainers in your life.” (18:30 | Tony)
• “Fulfillment isn’t found in achievement—it’s found in being fully present and intentional with your life.” (23:22 | Tony)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Tony Grebmeier

Website: https://www.tonygrebmeier.com/ Instagram: https://www.instagram.com/tonygrebmeier Linkedin: https://www.linkedin.com/in/tonygrebmeier/ Facebook: https://www.facebook.com/tonygrebmeier/ X: https://x.com/tonygrebmeier/

Are you tired of the feast-or-famine cycle in your practice? One month, you have plenty of new patients... and you focus all your time on patient care instead of marketing your practice. Next month? It's crickets, and you focus all your time on enrolling new patients. In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Dr. Linda Matteoli, founder of Origins Functional Medicine and Origins Incubator, to explore the membership model – a game-changing shift in healthcare. Dr. Mattioli shared how she built a thriving membership-based practice, scaling to 100 members in her first year, and how this approach provides financial stability, deeper patient relationships, and better health outcomes. In addition, Uli "quizzed" Linda on how she conducts her Foundational Assessment (the first paid appointment), and what she includes so that patients commit to the subsequent membership. If you’re a practitioner looking for a sustainable way to grow your practice while delivering exceptional care, this episode is for you! Listen to learn:

• Discover why the membership model offers a more predictable income stream and better patient outcomes compared to fee-for-service and package-based models.
• Learn how to structure a membership that goes beyond visit-based care and truly supports a patient’s healing journey.
• Understand the key components of a successful membership—including education, support, and personalization—that keep patients engaged and invested.
• Find out how to transition from fee-for-service to a membership model without overwhelming yourself or your patients.
• Explore the four stages of practice growth and what steps to take at each stage to build a sustainable, scalable membership-based business.

• “A membership model isn’t just about visit – it’s a healing container that allows you to guide patients through their entire journey.” (04:15 | Dr. Matteoli)
• “If patients don’t see a clear path to progress, they drop off. The membership model creates a long-term partnership in their healing.” (12:39 | Dr. Matteoli)
• “You need to price your membership at a level where within a few months, you’re out of the red.” (52:44 | Dr. Matteoli)
• “More patients stay engaged when they feel supported – not just with appointments, but with education, accountability, and community.” (06:52 | Dr. Matteoli)

• Stages of Practice Growth Guide – Identify where you are in your membership journey and get actionable next steps: OriginsIncubator.com/Stages

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Linda Matteoli

Website: https://www.originsfm.com Instagram: https://www.instagram.com/originsfunctionalmedicine Facebook: https://www.facebook.com/originsfunctionalmedicine Origins Incubator: https://www.originsincubator.com/

Are you leaving referrals on the table? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Stacey Brown Randall, author of Generating Business Referrals Without Asking and host of The Roadmap to Grow Your Business podcast. Stacey shares a game-changing approach to referrals—one that doesn’t rely on awkward asks, gimmicky incentives, or nonstop networking. Instead, she reveals the science behind why referrals happen and how to naturally generate more of them by focusing on relationships and trust. If you’ve been relying on luck for referrals, this episode will give you a repeatable, relationship-driven strategy to grow your business.

• Discover why traditional referral tactics—asking, paying, or waiting—aren’t effective and what actually works instead.
• Learn the two key ingredients that make a referral a true referral (and why many so-called referrals aren’t real).
• Understand how to nurture referral sources so they naturally want to send business your way—without feeling forced or transactional.
• Find out why gratitude and relationship-building are the secret weapons to activating more referrals.
• Explore Stacey’s Referral Ninja Roadmap and how to move from accidental referrals to a consistent, predictable system.

• “Referrals aren’t about you. They’re about the referral source helping someone they trust.” (05:28 | Stacey)
• “You deserve referrals, but you’re not owed them—you have to invest in relationships.” (27:49 | Stacey)
• “People don’t remember what you do—they remember how you make them feel.” (22:24 | Stacey)
• “The best businesses grow by word-of-mouth, but word-of-mouth doesn’t happen by accident.” (10:43 | Uli)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Stacey Brown Randall

Website: https://staceybrownrandall.com/ Instagram: https://www.instagram.com/staceybrownrandall/ Linkedin: https://www.linkedin.com/in/staceybrandall/ Youtube: https://www.youtube.com/@referralswithoutasking Facebook: https://www.facebook.com/StaceyBrownRandall/ X: https://x.com/staceybrandall/