What if launching your idea didn’t require a fancy funnel, perfect course, or massive audience? In this episode of the Health and Wellness Marketing Show, Uli Iserloh talks with launch strategist Robby Fowler about how to bring your ideas to life with confidence, simplicity, and strategic precision. Robby breaks down the process of seed launching – validating your offer before building it – and how to turn your knowledge into a productized service, framework, or program that people/patients actually want to buy. If you’ve ever felt stuck in “forever building mode,” or overwhelmed by how to get your idea into the world, this episode will show you a stress-free way to start small, test fast, and launch smart. Listen To Learn:

• Discover how to validate and launch your idea without overbuilding or wasting months on untested content.
• Learn the basics of a “seed launch,” including how to sell before you build – and why going live (even with 5 people!) can be your best first move.
• Understand the biggest mistakes most people make when launching (like worrying about platforms or cameras) and how to avoid them.
• Find out how to structure a simple, effective offer using your expertise – and how to price and position it with clarity and confidence.
• Explore strategies for stress-free launches, including when to offer refunds, how to gather testimonials, and how to use feedback to refine your offer.

• “Never launch alone – because launching is hard, but you don’t have to go it alone.” (00:40 | Robby Fowler)
• “The market doesn’t reward ideas – it rewards executed offers that solve a real problem.” (08:39 | Robby)
• “If you can’t sell it to your top 10 fans, it’s unlikely to work in the cold market.” (27:45 | Robby)
• “You get paid to validate your idea before building it – and that changes everything.” (24:01 | Uli)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Robby Fowler

Website: https://robbyf.com/ LinkedIn: https://www.linkedin.com/in/robbyfowler/ Facebook: https://www.facebook.com/robbyfcom/ Instagram: https://www.instagram.com/rfowler/

What if the true transformation in healthcare starts with reimagining what’s possible beyond “fine”? In this powerful episode of the Health and Wellness Marketing Show, Uli Iserloh speaks with Dr. Meghan Walker – naturopathic doctor, entrepreneur, and author of the book Impact Medicine – about how the future of medicine lies not in treating sickness, but in empowering potential. Together, we explored the “Line of Fine,” the rise of consumer-led transformation, and how practitioners can create scalable care models that serve both their patients and their own purpose. If you’ve ever felt like the traditional system doesn’t match your vision for real healthcare, this episode will reignite your passion and give you a framework to lead the future of medicine. Listen To Learn:

• Discover the “Line of Fine” framework and why our current sick-care model fails to help patients reach their health potential.
• Learn how to build practices that deliver transformation – not just transactions – through scalable, impact-driven care.
• Understand why patients are already driving a new healthcare economy by seeking solutions outside the traditional system.
• Find out how to structure your offerings to meet people where they are – starting with free content, into DIY tools, and leading to high-touch care.
• Explore future trends in health like bioenergetic medicine, group programs, and leveraging digital tools to improve access and reduce burnout.

Quotes:

• “Fine is the standard of care – and that’s the problem.” (03:15 | Dr. Meghan Walker)
• “Impact medicine is about building a healthcare system on the other side of the line of fine—one that leads people toward their full potential.” (09:45 | Dr. Walker)
• “Not every patient wants to work with you 1-on-1 out of the gate – and that’s okay.” (15:12 | Dr. Walker)
• “When people get their health back, they can change the world.” (27:21 | Dr. Walker)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect with Dr. Meghan Walker

Website: https://meghanwalker.com/ Podcast: https://podcasts.apple.com/us/podcast/impact/id1212507113?mt=2 Facebook: https://www.facebook.com/drmeghanwalker/ Instagram: https://www.instagram.com/drmeghanwalker/ Facebook Group: Impact Money Club https://www.facebook.com/groups/impactmoneyclub TikTok: https://www.tiktok.com/@drmeghanwalker Get Meghan Walker’s book Impact Medicine

What if your practice culture helped you avoid burnout – and brought more joy to medicine? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Dr. Lara Salyer to explore how practitioners can design a “flow-channeled culture” that supports well-being, creativity, and sustainable success. Drawing from neuroscience, flow research, and her own experience in functional medicine, Dr. Lara shares her AHA framework and practical ways to reclaim autonomy, reduce overwhelm, and bring purpose back into your practice. If you’ve ever felt drained or disconnected in your work, this episode will show you how to find your spark again—and create a culture that supports everyone involved. Listen To Learn:

• Discover how creating a “catalyst culture” built around flow and psychological safety can reduce burnout and improve patient outcomes.
• Learn Dr. Lara’s AHA framework – Anchor, Highlight, Activate – for reversing burnout and aligning your practice with your personal values.
• Understand why solo practitioners and small teams must prioritize emotional embodiment, energy alignment, and systemization to thrive.
• Find out how switching from packages to memberships can create healthier dynamics, more predictable revenue, and better results for patients.
• Uncover why documenting simple SOPs – even if you're a team of one – can drastically reduce cognitive load and increase efficiency.

Quotes:

• “Flow is the opposite of burnout – it’s where clarity, creativity, and calm live.” (03:05 | Dr. Lara Salyer)
• “We can’t keep doing what we’re doing in healthcare and expect different results.” (10:01 | Dr. Lara)
• “Success isn’t always about outcomes – it’s about how you show up and what you can control.” (17:45 | Dr. Lara)
• “Write things down – even if it’s just for you. SOPs aren’t just for teams; they’re for your brain.” (28:18 | Dr. Lara)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect with Dr. Lara Salyer

Instagram: https://instagram.com/drlarasalyer Facebook: https://facebook.com/drlarasalyer Linked-In: https://www.linkedin.com/in/drlarasalyer/ TikTok: https://www.tiktok.com/@creativity.doctor Website: https://drlarasalyer.com