Since 2020, there’s been a growing desire for business and personal connection, a challenge which Foundry is tackling head-on by curating SMEs around the country. 

Their Co-Founder Adam Walker is brimming with the passion to reinvent coworking, and create a bustling community within each of their rapidly growing sites.

Adam joins us on The First Wealth Podcast for a look at the brand’s stellar growth, and how they’re achieving their purpose-led mission.

This episode covers:

• Adam’s early entrepreneurship and the roots upon which Foundry began
• The importance of going the extra mile to curate coworking communities
• Creating a vision with values and purpose over commerciality
• Imbuing local values into each location of Foundry’s wide-reaching mission

Get in touch: hello@firstwealth.co.uk

Last year there were 820+ gin distilleries in the UK, and only 4 who produced aquavit, a Scandinavian spirit. Sasha Cohen is CEO of the only one whose sole focus is aquavit.

To find and enter such a remarkable gap in the market takes a true trailblazer like Sasha, who committed fully to running Vintersol Distillery in 2019. We hear from Sasha on The First Wealth Podcast as he details the fascinating journey to creating such a prolific, industry-leading family business.

This episode covers:

• The process of creating Scandinavia’s answer to gin: Aquavit
• Overcoming the hurdle of bringing an unknown spirit to a new country
• Pushing comfort zones through drive and ‘bloody-mindedness’
• How Sasha develops a product range that shows off aquavit’s versatility
• The unique challenges and opportunities working in a family business

Get in touch: hello@firstwealth.co.uk

A quick glance at the fitness industry will often reveal only a dizzying array of conflicting information, social pressure and (possibly worst of all) advice perpetuating diet culture.

That’s where Lucy Mountain steps in to show that there’s a better way - one with no extremes, no guilt-tripping, and absolutely no BS. 

Joining us on The First Wealth Podcast this week, Lucy is a recovered diet culture victim and Founder of Nobs App who shares her authentic approach to content, community-building principles, and how she stays on her entrepreneurial A-game. 

This episode covers:

• Lucy’s evolution as an entrepreneur creating an app with social purpose
• The awful consequences of diet culture’s widespread prevalence
• Remaining authentic even if it becomes financially detrimental
• The importance of putting mental wellbeing first when running a business with such focus on social media and community
• How to get out of a funk, focus on small wins and set yourself up for success

Get in touch: hello@firstwealth.co.uk

Links & references at: https://bit.ly/3taYezU

Life often speaks to you and presents opportunities, sometimes you just need to listen. Erika Tamayo did, and it led her to creating a brand that’s reinventing the protein shake.

Erika, Founder of Hermosa, is also responsible for much of the marketing for Barry’s Bootcamp UK, so it’s safe to say that she knows how to stay level when the going gets tough.

In this week’s candid and colourful episode of The First Wealth Podcast, we hear about Erika’s entrepreneurial roots, the secrets to more effective comms, why mistakes are the best thing for us, and how she invites her team to ‘kill the ghost’.

This episode covers:

• Why making mistakes is the best thing you can do
• How Erika took risks and evolved
• Tips for overcoming periods of high stress and overwhelm
• The power of proper communications
• Long term goals for Hermosa

Get in touch: hello@firstwealth.co.uk

Links & references at: https://bit.ly/3taYezU

Dream it. Believe it. Do it. This is the 3 step mantra that leads Pete Pastides in all he’s achieving, whether it be as an accomplished triathlete or an experienced CMO.

Pete, a longstanding First Wealth client, joins us on this inspiring episode of the podcast this week to share how he jumped from IBM into being a first time Founder, his work with the Brownlee brothers on their fitness brand, the passion and determination behind his sporting endeavours, and much more.

This episode covers:

• Taking the intimidating leap into starting a new business
• Goal-setting to give your life and future a sense of purpose
• How Pete amassed his wealth of CMO experience and knowledge
• Collaborating with the Olympian Brownlee brothers on Brownlee Fitness
• Balancing business endeavours with staggering athletic achievements

Get in touch: hello@firstwealth.co.uk

Links & references at: https://bit.ly/3taYezU

Zanna Van Dijk arrived on the Instagram scene as one of its early adopters. Fast-forward 8 years, and Zanna boasts 385k followers, 2 journeys as a Co-Founder and one fantastic spot on Forbes’ 30 Under 30.

While Zanna may have found fortune in her timely arrival on the social media scene, it’s her resilience, determination and mindset that have secured her success with Stay Wild, and led her to create Thrive Money.

We hear Zanna’s incredible story and keys to success on this fascinating episode of The First Wealth Podcast!

This episode covers:

• Embracing social media and building a huge following
• How Stay Wild’s Co-Founders earned their spot on Forbes’ 30 Under 30
• Revenue streams to be found on social platforms
• The perils of entering a brand new, young industry
• Embracing the lack of balance that comes with new business ownership
• The dark side of social media

Get in touch: hello@firstwealth.co.uk

Links & references at: https://bit.ly/3taYezU

Business often walks hand-in-hand with human psychology, with marketing and technology either facilitating or coercing our every decision.

Nathalie Nahai is an expert in psychology, persuasive technology and human behaviour, deciphering the messaging we see from companies and which brands truly have your interests at heart.

Join us to hear from Nathalie about how virtual environments shape behaviour, where companies falter most frequently when communicating with consumers, the ethical grey area behind persuasive tech, and much more…

This episode covers:

• How behavioural sciences are applied in business
• The ways in which virtual environments shape our behaviour
• What businesses are missing when communicating with consumers
• Persuasive technology, and the difference between facilitation and coercion
• How consumer behaviour has changed post-pandemic

Get in touch: hello@firstwealth.co.uk

Links & references at: https://bit.ly/3taYezU

Fulwell 73’s staggering credits speak for themselves: ‘The Class of ‘92’, ‘Sunderland ‘Til I Die’, James Corden’s ‘The Late Late Show’, the Grammy Awards, and countless other productions demonstrate Gabe & Ben Turner’s passion & talent.

The brothers form two fifths of the partners behind this influential production company, pushing boundaries & breaking industry tradition to create incredible content.

On The First Wealth Podcast this week we peek behind the scenes of how they’ve built a prolific brand, worked with the likes of Usain Bolt & Berry Gordy, and continue innovating both on and off-screen.

This episode covers:

• Fulwell 73’s non-traditional introduction to the industry, breakout film debut & influential Netflix series ‘Sunderland ‘Til I Die’
• The unique sources of their innovative ideas, and how the creative team brings them to life
• Standout moments in Gabe & Ben’s career, from kickabouts with Paul Scholes to working with Motown legend Berry Gordy
• Sharing the joys of the journey with long-time friends and the closest of family
• How the team have learned from mistakes and channelled an admirable work ethic

Get in touch: hello@firstwealth.co.uk

Links & references at: https://bit.ly/3taYezU