The Business of Fitness Podcast

De: Dan Williams
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  • Resumen

  • Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
    2023
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Economía Hygiene & Healthy Living
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Episodios
  • 65: Hyrox: Answer these 6 questions before adding it to your gym.

    65: Hyrox: Answer these 6 questions before adding it to your gym.
    Mar 4 2025
    In this episode I explore whether gym owners should add Hyrox training to their fitness business, by unpacking six key questions to help decide if it’s the right strategic fit. 6 things you’ll learn in this episode How to assess whether Hyrox actually solves a meaningful problem for your specific target market.Why understanding your gym’s USP is critical before adding new programs like Hyrox.How offering too many services can dilute your positioning and weaken your brand.The importance of being either 10 times better or meaningfully different when competing in crowded fitness trends.How to spot hidden opportunities by zigging when other gyms are zagging.The risks of aligning your gym’s brand with external brands like Hyrox, and how that can impact your reputation long-term. TRANSCRIPTION: Gym owners are always looking for the next big thing. That thing that can add a couple of zeros to the bottom line of their bank statements. So when Hyrox came along, a lot of gym owners saw dollar signs. Here was a global fitness movement that has captured the attention of both recreational exercisers and pro athletes. If you’ve been living under a rock, Hyrox is basically a cross between a fun run for people who get bored easily, an obstacle course race for people who don’t like getting mud in their hair, and a CrossFit competition for people who can’t walk on their hands. This is a movement that is expected to reach almost 500,000 participants this year, across 85 events in 26 countries. There are around 5,000 affiliated gyms worldwide. For gym owners, the barrier to entry is really low. Most, if not all gyms already have all the equipment needed to offer their clients and members the Hyrox experience. The initial financial outlay is virtually non existent. But here’s an interesting observation. If you look at a map of Hyrox Gyms, a lot of the 5,000 gyms listed as offering Hyrox are actually CrossFit Gyms, F45s, or other existing ‘functional fitness’ businesses. With astronomical growth numbers, and this low barrier to entry, it almost seems like a no-brainer that you should consider adding Hyrox training to your service offerings. But there’s a pattern that repeats time and time again in businesses that are easy to start. Because people don’t have to work hard or invest heavily to set them up, and because the hurdles to clear are so low, there’s very little filtering. There’s nothing to keep out and protect the people who maybe aren’t cut out to run a business like that. And that means everyone gets to play. And things start to get pretty crowded. It’s like the PT industry. It’s getting easier and easier to become a qualified PT. And the rates of people leaving the industry are getting higher and higher. I’ve spoken about ways to pivot your fitness business before, in episode 48 of The Business of Fitness Podcast, 9 ways to pivot your fitness business to earn more (read the article here). So it got me thinking, is there a filter we can apply to Hyrox to help you decide whether it’s a smart business move for you? So before jumping aboard the Hyrox train, there are the six questions you should be able to answer ‘yes’ to. Let’s run through them and unpack each one. Question 1: Does Hyrox solve a problem your avatar has better than the solution you’re already providing? Every single successful business on earth solves a problem. Coca Cola solves thirst. Disney solves boredom. Amazon solves lack of time to shop. And each of these businesses has a very clearly defined avatar who they solve this problem for. And your business should too. Without thinking about it, you should be able to clearly and easily complete the sentence ‘My business helps [type of person you help] to [problem you solve]. For example. My business helps over 60s build stronger bones. My business helps isolated mums build healthy social connections. My business helps skinny blokes build bigger muscles. If you can’t complete this sentence for your business, you’ve got a bigger problem than whether or not to introduce Hyrox. Start by working out who you’re for and how you help them. The type of person you target is called your avatar, and how you solve their problem is called your value proposition. But let’s say you can complete the sentence. You know who you’re for, and the problem you solve for them. And this brings us back to the first question you need to be able to answer ‘yes’ to, ‘does Hyrox solve a problem your avatar has better than the solution you’re already providing?’. Dumping your current avatar and disregarding their needs isn’t a smart business move. It’s like McDonalds deciding to stop selling burgers to their loyal clientele of convenience-chasing Big Mac lovers, and instead switching to pizza. Their customers simply don’t want pizza. It doesn’t solve their problem. You shouldn’t switch to Hyrox because it’s trending, you should switch because it’s ...
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    31 m
  • 64: We Asked 8 Experts: Is ChatGPT now better at programming than you are?

    64: We Asked 8 Experts: Is ChatGPT now better at programming than you are?
    Feb 25 2025
    Download the PDF accompanying this article. Summary: In this episode I ask eight experts to rate the quality of ChatGPT generated training programs. I explore how AI-driven programming frees up hours for PTs by automating routines, preserving personal style, and allowing you to shift your focus to empathy and human connection. 5 things you’ll learn in this episode How to use ChatGPT prompts to create programs for a wide range of fitness goals.Ways to systemise programming to make your work more time efficient.How you can balance AI collaboration with your personal coaching voice.Techniques to preserve your unique style and ensure the highest quality of programs for your clients.The importance of human connection and soft skills in an AI-driven programming future. Download the PDF accompanying this article. TRANSCRIPTION: One of the biggest uses of time for a PT, gym owner or online coach is programming. The problem is, all the hours we spend programming doesn’t actually get us anywhere. It doesn’t move our business forward. I’m not saying it’s not important – because it really is. I’m saying that this type of work would be classified as working ‘in’ your business. It’s something you need to do as a bare minimum to keep your head above water. Like replying to emails or invoicing, it’s a non negotiable to be able to serve your clients and members. And because it’s a non negotiable, it’s not something you can eliminate from your monthly task list. For a previous episode of The Business of Fitness Podcast, I tracked every minute of work time for a year. So many of the business owners I mentor spend WAY too much time on programming. One of my recommendations that came out of this was around what we should aim to do with the time where we’re doing unbillable hours, working in the business. Programming fits in this category. In that episode of the podcast, I said: ‘For this use of time, we want to build systems to automate the tasks in this category as much as possible. There is no direct financial return for the hours we spend working in the business, so we obviously want to turn the dial down here. The asterisk on this is that no one should be able to tell we’re spending less time on admin. The whole point of systemisation is to be able to automate processes so they are still done as well as, or actually probably better than they would be if you were grinding through each individual step yourself.’ So how do we do that for programming? I wondered, can we use an AI agent like ChatGPT to create programs that are even better than what we could do ourselves – without losing our unique programming style and philosophies, and the personal voice that only we can bring to programming? I’ve done an episode of The Business of Fitness Podcast previously where I interviewed ChatGPT, but now I want to focus on programming. I spoke with eight of Australia’s leading health and fitness professionals – each an expert in their field, to get their opinion on the quality of AI generated exercise programs. Now before you disregard using AI to help write exercise programs, let me make one very important point around using AI for programming (or using AI for anything really). It’s the concept of ‘garbage in, garbage out’. This is a computer science phrase that basically means if you write poor quality code, you get a poor quality program. Think of it like an elite athlete fuelling their body with junk food. If you use poor quality fuel, you get poor quality performance. When we’re talking about using ChatGPT for programming, the ‘garbage in’ refers to bad prompts. If you use specific, detailed, well constructed and well constrained prompts, you’ll be amazed at the world class quality of the programs you can create. It’s important to note – ChatGPT is not doing the programming for you. It’s doing it with you. It’s a collaboration between you and AI to produce a higher quality program for your clients. Your role changes from being a solo programmer, to being a prompt engineer who uses your knowledge of exercise science to work in collaboration with technology. You’ll see I go pretty deep into some exercise science in the prompt examples I’m going to share – it just shows that it helps to know how to drive if you’re behind the wheel of a supercar – otherwise it won’t perform like it can. Until recently, I didn’t feel like ChatGPT was advanced enough to offer the quality of programs that our clients need and deserve. But with recent upgrades, that has all changed. I’ve used ChatGPT o1 which was released in December 2024. This is an updated version of GPT-4o that has an improved capacity for complex tasks and logical reasoning. So I’ve engineered some ChatGPT prompts to help us explore the power of AI as a collaborative programming partner. The potential of this is almost limitless, and growing by the day, but for this example, let’s look at...
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    50 m
  • 63: 10 ways to ensure your side hustle idea will make $50k.

    63: 10 ways to ensure your side hustle idea will make $50k.
    Feb 5 2025
    Summary: This episode uncovers the ten key questions every fitness business professional should ask to evaluate their side-hustle ideas, boosting the chances of success while minimising risk. 5 things you’ll learn in this episode: How urgency can determine the immediate success of your fitness side hustle.Why narrowing down your market size can help you attract paying clients faster.How pricing potential and client acquisition costs affect long-term profitability.The importance of creating a unique offer and protecting it from being easily copied.How to test and rank multiple ideas before committing time and resources. You’ve probably got a great idea for a ‘fitness side hustle’. It’s part of your pursuit of multiple income streams as a fitness professional. And I’m all for it. I think it’s a great idea in the health and fitness industry, where the badge of ‘fitnesspreneur’ is displayed proudly. And I know you’ve got no shortage of ideas. I know, because I’m the same. I call them ‘projects’ – side quests from your primary income stream. But all these ideas leads to one big problem… which one to choose? The biggest mistake I see people making when launching a new project is that they simply launch the first half decent idea they think of and try to turn it into a business. But honestly, what are the chances it will work? Out of the thousands and thousands of ideas you’ll have in the next few years, what are the chances that the very first idea will be the one that gives you that financial freedom you’ve always dreamed of? Tiny. The chances are tiny. Just like the chances of throwing a dart at a dartboard and hitting the bullseye on your very first attempt. The best way to hit the bullseye is to throw more darts. Throw 100 darts, and you’ll probably hit the centre with one of them. But what if we could increase the size of the bullseye? What if you could test your business idea before launching it (before even building it) to grow the bullseye and increase the chance of success. What if you could rank the potential of your ideas so you know which ones are most likely to succeed? Well you can, and you can do it by asking ten simple questions before you spend any time or money on turning that idea into a business. In his book, The Personal MBA, Josh Kaufman gives us ten ways to evaluate a market. I’ve adapted these into ten questions a fitness business owner can ask to tip the odds of success in their favour. I’ve spoken about this book before, in an episode of The Business of Fitness Podcast called ‘The only 5 reasons your fitness business is failing‘ (you can also read the article here). Let’s look at these ten questions, and give a few examples from the fitness industry to help to understand how we can apply them. Question 1: Urgency. How urgent is the need for the service you’re providing? If the level of urgency is high, your business will experience success sooner. And for something that’s starting as a side-hustle, immediate success is really important because it gives you the feedback you need to turn this idea into something bigger. A treatment program for diabetes or osteoporosis has a high level of urgency. So does a body transformation program for brides-to-be, or a pre-season sports program. A gym membership catering to general population isn’t as urgent. Question 2: Market size. How big is your potential market? This is an interesting one, because generally speaking, the bigger the market, the more people who will pay you money. But if you make the common mistake of trying to create a service for everyone, you’ll find it’s too general and not actually specific enough to solve a narrow problem and attract paying clients. But you do need to make sure your market is big enough to sustain your idea. Short, high intensity small group exercise classes run at lunch time in the CBD have a large potential market. Those same classes in a small country town don’t. Question 3: Pricing potential. How much are people prepared to pay for your service? So many of the business owners I mentor come to me with business ideas, but they collapse when you actually run the numbers. Many ideas just aren’t financially viable. If people aren’t prepared to pay enough money, the return on effort will be so low that you’re better off trying a different idea. An intensive and all-inclusive exercise, heath and nutrition coaching program in high earning suburbs will attract a high price point. But people will pay a lot loss for an access-based gym membership. Question 4: Cost of client acquisition. What does it cost to acquire new clients? This is a big one. Generally, if your business attracts more customers, it will be successful. But attracting customers will cost you time, money and effort. After school exercise classes on the school’s oval for secondary school students will have a low acquisition cost. On the other hand, trying to ...
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    16 m

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