72: He teaches me how to make gym videos people actually watch and share

Today we’re talking about how to create better videos for your fitness business.

In the first half of the episode, you’ll hear Dan talking to professional videographer, Bruce Garrod from Gingerbeard Media. This was part of a webinar he ran for the business owners he mentors.

Bruce teaches us how to create better video content with our phones. He covers the fundamentals of filming, lighting, audio, framing, composition, camera techniques, editing tips and the tech needed to get the most out of your phone.

Then, in the second half of this episode, Bruce analyses your Instagram feed, as well as those of other fitness business owners and shares his advice for how to improve them.