The Business Behind Your Business

De: Hosted by Paul Sweeney
  • Resumen

  • Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.
    © 2025 The Business Behind Your Business
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Episodios
  • Sales Without the Sleaze: How to Win More Clients with Authentic Follow-Ups
    Mar 17 2025

    In this episode of The Business Behind Your Business, host Paul Sweeney speaks with sales expert Jacob Hicks about mastering the art of follow-up and building authentic customer relationships. Jacob shares insights from his diverse sales background and emphasizes the importance of follow-up systems, customer relationship management (CRM) tools, and providing value without being pushy. Listeners will gain practical strategies to improve their sales process, overcome the fear of follow-up, and ultimately increase conversions.

    Jacob Hicks is a coach and keynote speaker with over a decade of experience transforming lives and businesses. Thanks to 10 years in sales, Jacob has a knack for identifying what drives lasting success and delivering implementable strategies to help clients achieve it. Podcasters love working with Jacob because of his practical insights and engaging storytelling that leave audiences inspired. Known for his strong follow-up systems and mindset-driven coaching, Jacob empowers clients across industries to overcome challenges, implement sustainable systems, and move forward with confidence.

    Connect with Jacob:

    Website: www.jacobhickscoach.com

    Facebook

    LinkedIn

    https://thebusinessbehindyourbusiness.com/

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    29 m
  • Mastering Supply Chain Management: Insights from Kerim Kfuri
    Mar 10 2025

    In this episode of The Business Behind Your Business, host Paul Sweeney welcomes Kerim Kfuri, a seasoned expert in supply chain management. They discuss how supply chains became a critical focus during COVID-19 and why they remain essential for business success today. Kerim explains the complexities of supply chains, their impact on pricing and availability, and how disruptions—whether global or domestic—can significantly affect businesses. He also shares practical strategies for managing supply chains effectively, the importance of having backup suppliers, and why small and medium-sized business owners should consider outsourcing supply chain management to experts. Tune in to gain valuable insights and actionable advice for optimizing your business’s supply chain.

    Get Kerim's book Supply Chain Ups and Downs

    Kerim Kfuri is a global entrepreneur, ever-curious, ever-growing, and ever-learning. Throughout his career, Kerim has spearheaded numerous ventures that have significantly impacted the supply chain industry, all committed to innovation and excellence. Kerim has written the first of many books, Supply Chain — Ups and Downs, and is genuinely passionate about sharing his knowledge in classrooms with students studying supply chain management and at industry conferences.

    Kerim's career has spanned across a diverse range of sectors, including technology, retail, entertainment, real estate, spirits, packaging, sports equipment, medical, import/export, and banking. Kerim has held notable positions at NASD/FINRA (National Association of Securities Dealers), Accenture, SEC, Friedman Billings Ramsey, and 24/7 Media, contributing to his broad understanding of the business landscape.

    For more than 2 decades Kerim has served as President/CEO of The Atlas Network, LLC, a global supply chain enterprise.

    Contact Kerim here:

    LinkedIn

    Website

    YouTube

    Facebook

    https://thebusinessbehindyourbusiness.com/

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    28 m
  • Hiring Smarter: The Power of Virtual Assistants in Business Success
    Mar 3 2025

    In this episode of The Business Behind Your Business, host Paul Sweeney talks with Mia Juan, founder of Next Level Assist, about the benefits of using virtual assistants (VAs) to help businesses grow efficiently. They discuss common misconceptions about hiring VAs, the types of tasks they can handle (such as admin work, social media management, and customer service), and how partnering with a VA agency ensures quality, training, and ongoing support. Mia also shares insights on how business owners can delegate effectively, overcome the fear of outsourcing, and save time and costs compared to hiring in-house employees.

    Mia Juan: Your Virtual Success Coach & Game-Changer in Remote Work!
    Mom, mentor, and your go-to guide for everything Executive Virtual Assistance. Mia is proof that you can thrive in your career and your personal life—even if the odds aren’t in your favor! From starting as a 19-year-old call center agent in Marikina City to managing a team of executive virtual assistants across the globe, Mia's journey has been one of grit, growth, and a few plot twists.
    In 2017, Mia was running a thriving events business… until the pandemic hit. Like many, Mia had to pivot, and that’s when Mia discovered the power of being an executive virtual assistant. With zero experience but plenty of hustle, Mia built a career from scratch—and now Mia is sharing everything she's learned with you!
    On TikTok and YouTube, Mia's created a space where over 400,000 of you tune in to get insider tips, inspiring stories, and career hacks to jumpstart your remote work dreams. Thanks to this incredible community, Mia's helped thousands of aspiring EVAs in the Philippines, Nigeria, Kenya, the US, and beyond take their first step toward earning in dollars without leaving home.
    Mia's coached over 5,000 students through her online course, mentored countless VAs to ace their interviews, and built Executive Virtual Assistant Philippines—a thriving community aimed at creating real opportunities for Filipinos.

    Contact Mia:

    • LinkedIn
    • YouTube
    • Tiktok
    • Facebook
    • Instagram
    • Executive Virtual Assistant Basics Online Course

    Contact Next Level Assist - Virtual Assistant agency helping executives and business grow:

    • www.nextlevelassistph.com
    • Instagram
    • Facebook
    • LinkedIn

    https://thebusinessbehindyourbusiness.com/

    Connect with us:
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    30 m

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