From Profit to Purpose: Attracting Gen Z and Building a Mission-Driven Business

Work That’s Worth It: How Purpose Transforms Performance with Georgi Enthoven

In a time when attracting and retaining great talent is tougher than ever, especially among Gen Z workers, are you approaching employee engagement the right way? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Georgi Enthoven—entrepreneur, Harvard Business School alumna, and author of Work That’s Worth It—to challenge the traditional mindset around work and purpose.

You’ll discover why building a purpose-driven business isn’t just good ethics—it’s good business. Georgi shares how aligning your business with a meaningful mission boosts engagement, reduces burnout, and attracts top talent who care about making a difference. Whether you're running a small consultancy or a growing enterprise, you’ll walk away with actionable ideas for infusing impact into your business strategy—without compromising income.

This episode is a must-listen for any business owner who wants to thrive in the new era of values-driven work. Learn how to shift your mindset, energize your workforce, and build a company culture that matters.

Get Georgi's book here: Work That's Worth It

Georgi Enthoven is a thought leader, seasoned entrepreneur, and dedicated advocate for impactful careers. She is a distinguished alumna of the University of California at Berkeley, and Harvard Business School, where she earned her master's in business administration. Her career has been anything but conventional; she often describes it as ‘taking the scenic route” (although, the common thread throughout her career is “meaningful contribution”). Having lived in more than half a dozen countries, including South Africa, Canada, the United Kingdom, Australia, Mexico and the United States, she treasures a truly global perspective, including the dynamics of emerging markets.

Georgi believes that capitalism is at its tipping point, and careers going forward will need to demonstrate real, positive impact both in one's own community, or globally. Her (forthcoming) book, “Work That’s Worth It,” promises to be a pivotal resource for individuals seeking to design their career to work for them and the world.

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www.georgienthoven.com

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