In this episode, we dive into why first party data is more valuable than ever, especially with platforms tightening their grip on user privacy. We also touch on TikTok’s brief ban in the US, what happened, what it means, and if it is a sign of things to come. Plus, we break down why collecting and managing customer data through a solid CRM is not just a nice to have, it is a necessity for any business looking to grow.

In this insightful episode, I dive into the art of marketing, challenging the common fear of getting too specific. Join me as I explore why honing in on personal and precise messaging can be far more effective than broad, generic appeals. At its core, marketing is a simple concept, mirroring real-world interactions. Imagine trying to be heard in a crowded room — that's how we should approach our digital engagements. I discuss practical strategies to make your marketing efforts resonate deeply by treating every digital interaction with the same care and attention as face-to-face communication. Tune in to transform how you connect with your audience and maximize the impact of your marketing campaigns.

Just a quick thought as I'm still recovering from a cold. Wanted to give my take on the recent photogate and how businesses and brands can learn from this.

3 big tips: Authenticity, Community and Storytelling