The Black Marketing Guy | TikTok Ban is the wake up call needed

In this episode, we dive into why first party data is more valuable than ever, especially with platforms tightening their grip on user privacy. We also touch on TikTok’s brief ban in the US, what happened, what it means, and if it is a sign of things to come. Plus, we break down why collecting and managing customer data through a solid CRM is not just a nice to have, it is a necessity for any business looking to grow.