• The Backstory on Marketing and AI

  • De: Guy Powell
  • Podcast

The Backstory on Marketing and AI

De: Guy Powell
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  • Resumen

  • Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.
    Copyright 2025 Guy Powell
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Episodios
  • AI’s Role in Marketing Creativity

    AI’s Role in Marketing Creativity
    Apr 29 2025

    In this episode of The Backstory on Marketing and AI, we talk with a senior leader at Freepik, an AI-powered creative platform used by millions of professionals. Discover how the evolution of generative tools is reshaping the design and marketing world.

    From the rise of video AI in 2025 to the ethical questions around copyright and content quality, this episode covers:

    · How Freepik transitioned from a stock content platform to a full AI suite

    · What SlidesGo is doing with presentations and generative media

    · The biggest AI trends marketers need to prepare for

    · Ethical concerns, legal gray areas, and quality assurance

    · Practical advice for new marketers and creatives entering the AI age

    We also discuss the role of AI in driving personalization, creativity at scale, and how marketers can position themselves as strategic leaders using these tools.

    Resources mentioned:

    · Freepik: https://freepik.com

    · Connect with Jose: https://www.linkedin.com/in/joseflorido/

    · Visit MarketingMachine.Prorelevant.com for more on the upcoming book The AI Marketing Machine

    Click here to view the video: https://youtu.be/YsaobR4_iYY
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    26 m
  • AI and Marketing in Action

    AI and Marketing in Action
    Apr 28 2025

    In this episode of The Backstory on Marketing and AI, we uncover how Marla Schilling at Zayo is using AI to dramatically enhance marketing performance. Learn how her team increased blog traffic by 160% and improved social media engagement by 90% by integrating AI into their content and social workflows.

    Discover how AI-enabled Market Research powers better decision-making, the best ways to overcome internal resistance to AI adoption, and why human oversight remains crucial to maintaining brand quality.

    Whether you're curious about AI's potential in marketing or already implementing AI-driven strategies, this interview is packed with actionable insights!

    🔗 Connect with Marla on LinkedIn

    To learn more about Zayo, visit: https://zayo.com/

    🎥 Click here to view the video: https://youtu.be/7OvvTv2EUIQ

    #AIandMarketing #AIenabledMarketResearch #ContentStrategy #SocialMediaMarketing #MarketingInnovation
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    19 m
  • AI-Native Ad Platforms

    AI-Native Ad Platforms
    Apr 24 2025

    In this episode of The Backstory on Marketing and AI, we spotlight an AI-native advertising platform that’s reshaping how marketers approach media buying and personalization. Learn how NextRoll powers over 150 billion buyer predictions daily and helps marketers optimize spend across web, social, CTV, and more. Discover how AI-enabled market research and predictive analytics are giving brands full-funnel visibility and campaign autonomy. Hear how they're preparing for a cookieless future through privacy-forward data strategies and how they’re applying natural language processing in contextual targeting.

    This conversation dives deep into:

    • The shift from assistive to autonomous marketing decision-making
    • Multi-channel campaign optimization and cross-channel attribution
    • Contextual targeting through NLP in the post-cookie era
    • Lessons from real-world clients seeing AI impact bottom lines

    🔗 Visit https://www.linkedin.com/in/vibhor/

    🔗 Visit https://nextroll.com

    Click here to view the video: https://youtu.be/_xMXG9X-TNU

    #AIandMarketing #MarketingAI #AdTech #PersonalizationAtScale #AIenabledMarketResearch
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    39 m
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