• AI-Native Ad Platforms

  • Apr 24 2025
  • Duración: 39 m
  • Podcast

AI-Native Ad Platforms

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  • Resumen

  • In this episode of The Backstory on Marketing and AI, we spotlight an AI-native advertising platform that’s reshaping how marketers approach media buying and personalization. Learn how NextRoll powers over 150 billion buyer predictions daily and helps marketers optimize spend across web, social, CTV, and more. Discover how AI-enabled market research and predictive analytics are giving brands full-funnel visibility and campaign autonomy. Hear how they're preparing for a cookieless future through privacy-forward data strategies and how they’re applying natural language processing in contextual targeting.

    This conversation dives deep into:

    • The shift from assistive to autonomous marketing decision-making
    • Multi-channel campaign optimization and cross-channel attribution
    • Contextual targeting through NLP in the post-cookie era
    • Lessons from real-world clients seeing AI impact bottom lines

    🔗 Visit https://www.linkedin.com/in/vibhor/

    🔗 Visit https://nextroll.com

    Click here to view the video: https://youtu.be/_xMXG9X-TNU

    #AIandMarketing #MarketingAI #AdTech #PersonalizationAtScale #AIenabledMarketResearch
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