🔑 Key Takeaways

• Parker’s agency journey started with Facebook Ads and a beer with the founder of BrüMate.
• Being good at media buying doesn’t make you ready to run an agency—operations, hiring, and leadership are critical.
• Building the right team was the biggest unlock: hiring smarter people, building pods, and using strengths-based org design.
• The shift from freelancer to agency took nearly two years and required serious rethinking of roles and SOPs.
• Creative is now the most powerful performance lever—media buying alone can’t scale brands anymore.
• Tuff Media operates using a pod system to maximize quality, communication, and client satisfaction.
• Success came from creating systems for growth—particularly paid acquisition with strong creative hooks.
• Parker emphasizes focusing on “what works” (70%), adjacent opportunities (20%), and innovation (10%)—inspired by Google’s strategy.
• Great agency culture and strong client relationships reduce churn and increase retention.
  
  Instagram: @parker_kump
  LinkedIn: Parker Kump
  Agency Instagram: @tuffmedia_mktg
  Website: www.tuffmedia.ca

Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
https://www.agencyuplift.co/vault

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club

Key Takeaways

• Kyle and his co-founder launched their business as affiliate marketers using credit cards, eventually scaling into a 175-person agency.
• Early success came from landing page arbitrage and optimizing conversion rates by upgrading server speed.
• Pilot House is now split into four business units: the core agency, the DTC newsletter/media platform, Labs (product incubation), and Warp Drive (their tech stack).
• Warp Drive builds optimized shopping funnels and is now evolving into a modular app builder layered on top of Shopify.
• AI is being explored in different parts of the agency, though implementation at scale has been slow due to size and complexity.
• Kyle emphasizes the importance of a team-first mindset, fostering internal entrepreneurship and enabling the business to run independently of the founders.
• The agency scaled quickly, hiring 100 people in 8 months, using a structured, culture-first screening process.
• One of the biggest lessons learned: address toxicity in your organization early—delays have widespread cultural consequences.
• Kyle attributes a lot of Pilot House’s success to timing, rapid decision-making, and having a bold, strategic mindset during uncertain periods like COVID.

Where We Can Find the Guest

• Website: pilothouse.co
• LinkedIn: Kyle Hitchcox

Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
https://www.agencyuplift.co/vault

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club

🔑 Key Takeaways

• Dmitry runs two agencies: AdTribe (for DTC brands) and Haven (white-label media buying for agencies).
• Haven uses the same team and processes as AdTribe, but exclusively services agencies to avoid direct client headaches.
• The white-label model sacrifices margin for long-term retention and stability.
• Operational scaling is the biggest challenge, especially as they approach 100+ managed accounts.
• Communication, not performance, is often the main source of churn—especially with direct clients.
• Dmitry bootstrapped his agency journey from freelancer to a team of 10+ in less than a year.
• Early mistakes included hiring full-time staff too quickly without predictable revenue.
• Media buyers are compensated via base + account-based bonuses to balance security and performance.
• Strong client relationships and proactive communication systems are more critical than just results.
• Investing in personal brand and LinkedIn content is something Dmitry wishes he had started earlier.

Check out Dmitry's agencies here:

Haven

Adtribe

Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
https://www.agencyuplift.co/vault

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club